The latest wave of US tariffs has brought the nation’s overall import tax rate to its highest level in nearly a century. Chinese imports now face an average duty of 30%, combining a 10% baseline tariff with an additional 20% aimed at curbing fentanyl shipments. Many products are hit much harder with tariffs on items like syringes, batteries, sweaters, and toys ranging from 145% to 245%. Beyond China, goods from the EU, Africa, and other regions also face higher rates, typically between 15% and 50%, depending on category and origin.

While the stated goal is to bolster domestic manufacturing and create a “fairer” trade environment, the immediate reality for many companies is rising costs, disrupted supply chains, and volatile pricing. For consumers, the Budget Lab at Yale estimates the new measures will push prices up 1.8% in the short term, equivalent to roughly $2,400 in lost annual household income.

Some sectors are already feeling the pinch:

Clothing and footwear could see temporary price spikes near 40%, stabilizing around 18-19% above pre-tariff levels.

European wines and spirits may cost 30% more by fall, with industry groups warning of $2 billion in lost sales and 25,000 US jobs at risk.

Appliances, furniture, toys, and groceries are showing early prices increases as importers and retailers adjust.

Even low-value e-commerce shipments will soon lose their duty-free exemption, further expanding tariff exposure.

Automobiles and parts now face a 25% tariff, with engines, transmissions, tires, and electrical components all included. While cars built in Canada and Mexico under USMCA rules are only taxed on their foreign content, US-assembled vehicles still risk higher costs despite temporary offset credits. Sticker prices are expected to rise, and EV adoption could slow as manufacturers absorb the added expense.

For small and mid-sized importers, these changes are especially challenging. Large multinationals often have the leverage and capital to absorb shocks or reconfigure supply chains. Smaller companies, however, operate on tighter margins and shorter planning cycles. Some have reduced quote validity from 30 days to just one week to cope with uncertainty, creating more administrative churn and customer frustration.

The New Compliance Imperative

In a tariff environment this fluid, continuous compliance monitoring isn’t optional. HS/HTS codes, trade remedies, and Partner Government Agency (PGA) rules can change several times a year. Missing even a single update can lead to:

Overpaid duties from outdated classifications

Fines related to underpayment of tariffs and misclassifications

Customs delays and shipment holds

Audit exposure from misclassification

Missed opportunities for tariff exclusions or duty reductions

Proactive compliance means:

Real-time monitoring of tariff changes, special programs like IEEPa, Section 301/232, AD/CVDs, and PGA rules

AI-assisted classification to keep product data accurate and consistent across thousands of SKUs

Scenario modeling to quickly assess how regulatory changes impact landed costs and sourcing decisions

Centralized compliance records for visibility and accountability, especially for Importers of Record

Agility is the New Risk Management

Compliance in 2025 is about more than avoiding fines, but about protecting business agility. The most resilient importers can answer these questions quickly and confidently:

Which of our SKUs are newly affected by today’s tariff announcements?

Are there sourcing or routing alternatives that preserve margins?

Which shipments qualify for exclusions or reduced rates?

How do changes impact our Q3 and Q4 pricing models?

Without automated tools and real-time intelligence, answering these questions can take days, time most businesses no longer have.

Tariffs are likely to remain a policy tool, whether tied to trade negotiations, industrial policy, or geopolitical shifts. Court challenges may alter their scope, but the unpredictability is here to stay. The companies that thrive will be those that treat compliance intelligence as a strategic asset and not just as an operational task.

With tariff levels now rivaling those of the Great Depression, the cost of moving goods across borders hasn’t been this steep in nearly 100 years. At present, trade rules can change between the time a purchase order is issued and when goods clear customs, and as a result predictability has become the new currency of trust, and that trust requires control over your own compliance data.