Published on
September 14, 2025

One of the tourist destinations in New York with the fastest rate of growth is Broome County, which is situated in the Southern Tier. Tourism in this area has increased dramatically in recent years, reaching an all-time high in 2024. The economy has benefited greatly from this boom, which has increased tax revenue, created jobs, and benefited local businesses. A number of factors contribute to the tourism industry’s upward trajectory, including Broome County’s distinctive events, festivals, and attractions, which continue to draw tourists from across the nation.

Tourism Economic Impact in Broome County
In 2023, Broome County witnessed an economic impact of $585 million from tourism, representing an impressive 18.5% increase over the previous year. This influx of visitors has not only supported local businesses but also contributed significantly to the community’s economic vitality. In fact, tourism has been responsible for supporting more than 5,400 jobs across the county. These jobs span a wide range of sectors, from hospitality and retail to transportation and entertainment.

Beyond just jobs, the local government has benefitted from increased tax revenue. An estimated $46.5 million in taxes was generated from tourism activities in 2023. This influx of revenue is crucial for the county, as it helps fund public services, infrastructure improvements, and community projects. Thanks to tourism, each household in Broome County enjoyed an estimated $572 in tax savings, illustrating the far-reaching benefits of a thriving tourism economy.

Broome County’s Continued Growth in 2024
Though specific tourism statistics for 2024 have yet to be finalised, the consistent growth trend from previous years strongly suggests that the county’s tourism industry will continue to outperform expectations. Local tourism officials have noted that the area’s appeal, driven by its cultural, historical, and natural attractions, remains a major draw for tourists. Visitors flock to the region year-round, from those seeking outdoor adventures to those interested in the county’s rich heritage and annual festivals.

The seasonal calendar in Broome County is filled with events that attract thousands of visitors. The summer of 2024, for example, saw the return of the highly anticipated Broome County Fair. This 149th edition of the event, held in Whitney Point from July 23 to 28, drew large crowds for its diverse offerings, including animal exhibits, amusement rides, rodeos, and demolition derbies. This longstanding tradition continues to be a cornerstone of the county’s cultural identity and a major tourist attraction.

Key Attractions Driving Tourism
Broome County boasts a range of attractions that appeal to diverse interests. Whether you are a history enthusiast, nature lover, or someone simply seeking a fun getaway, there is something for everyone.

The county is home to a variety of parks, including the scenic Otsiningo Park, which offers stunning views and walking trails. Visitors can also explore the Chenango River, ideal for kayaking and fishing, or hike through the Finger Lakes Trail, which winds through Broome County’s picturesque landscapes. The region’s historical sites also play a significant role in its tourism appeal, with landmarks such as the Roberson Museum and Science Centre, which features exhibits on local history, art, and science.

Moreover, Broome County’s rich cultural landscape is highlighted by its thriving arts scene, with local galleries, theatres, and music festivals offering entertainment throughout the year. The Binghamton University Art Museum is another popular destination for those interested in the region’s artistic heritage.

Cultural Events: The Heartbeat of Broome County Tourism
Cultural festivals and events continue to be at the heart of Broome County’s tourism success. As previously mentioned, the Broome County Fair is one of the largest and most well-known events in the region. However, the county also hosts several other exciting events each year, such as the Spiedie Fest and Balloon Rally, which celebrate the area’s culinary traditions and offer entertainment for the entire family. Visitors can also enjoy the annual Binghamton Winter Farmers Market, which brings together local food vendors, artisans, and musicians to create a vibrant community atmosphere.

Additionally, the vibrant downtown Binghamton area, often referred to as the “Carousel Capital of the World”, features several local art and music events throughout the year. The area’s dynamic cultural scene and the close-knit local community provide a unique experience that keeps tourists coming back year after year.

The Role of Visit Binghamton in Promoting Tourism
Visit Binghamton, the official tourism agency of Broome County, plays a crucial role in promoting the area to both domestic and international visitors. Through a combination of advertising campaigns, social media outreach, and partnerships with local businesses, Visit Binghamton helps draw attention to the region’s diverse attractions. The organisation’s marketing efforts are critical in positioning Broome County as a must-visit destination, not just for New York State residents, but for tourists from across the United States and abroad.

In addition to traditional marketing strategies, Visit Binghamton also provides a wealth of information on upcoming events, travel tips, and special offers through its website. The organisation’s resources make it easier for visitors to plan their trips and experience the best of what Broome County has to offer.

Looking Ahead: The Future of Broome County Tourism
As we move further into 2024, the outlook for Broome County’s tourism sector remains bright. The sustained growth in tourism is expected to continue, with more visitors flocking to the area for both seasonal events and year-round attractions. The local community is well-positioned to benefit from the economic opportunities tourism provides, and continued investment in infrastructure and tourism promotion will ensure the county’s long-term success as a travel destination.

In the coming years, the ongoing development of Broome County’s tourism industry, supported by local government, businesses, and organisations like Visit Binghamton, is expected to result in even greater economic contributions. With new events and attractions on the horizon, Broome County is poised to continue its reign as one of New York’s top tourism destinations.

Conclusion
The tourism sector in Broome County has grown to be a vital component of the community’s economy, generating jobs and tax income and improving the standard of living for locals. Broome County continues to be a popular destination for tourists looking for an exceptional and unforgettable experience because of its stunning natural scenery, diverse cultural offerings, and exciting festivals. With something to offer everyone, whether you’re planning a weekend trip or a longer stay, Broome County’s tourism boom is sure to last for a very long time.

[Image Source: New York State Official Website]