I find the way the screens are placed parallel to the escalators a bit weird and disorienting.

by marcschindlerza

26 comments
  1. It’s weird everytime i‘m on these mfs. when i’m going up i always initially instinctively lean back and grab the handrail because i feel like i’m falling backwards

  2. if you’re stood facing the opposite side’s screens then definitely, but looking at the screens intended for the side you’re going up/down, i don’t think i’ve ever thought that

  3. I’ve never had problems on escalators before, but I get really disoriented/dizzy on the Lizzy Line escalators (e.g. Bond Street) and I wonder if this is why

  4. when does it become abuse. how many screens are we going to be forced exposed to in coming years. when is it intrusive? they are worse than the aggressive charity collectors.

  5. There was an ad the other week was oriented the right way up for the escalators, but then the next one was just set up for a normal TV orientation again. Just got even dizzier than usual on them.

  6. When they had the upright panels, I always got the sense of falling backwards on the escalator. Now that sense is falling forwards I prefer it, but they should still try something a little different.

    Like a 5 degree clockwise tilt from upright? There has to be a science to this!

  7. Can we just have one ad saying “take off your backpack on the train ye cunts” rather than the people laughing tapping their cards? I’ve already paid, what do you want to achieve with those ads?

  8. Yes! It’s nauseating, so I don’t look at their adverts. Own goal, TFL.

  9. Its like when you watch something lying in bed , it needs to be on the same plane as you. This 45 degree is just weird and to me disorientating

  10. Yep makes my vertigo act up a little! I avoid looking at them.

  11. Slightly off topic, but can you remember when TFL caused chaos in the Piccadilly Circus Tube station by shutting down the escalators for a few months ‘to make improvements’ – only for them to be opened up again to reveal new advertising screens and nothing else? I’d say it wasn’t worth the misery of how congested ticket hall became during that period.

  12. Slightly off topic but I’m always wondering why TfL advertise themselves so frequently on these screens. Why now sell more advert time to improve advertising revenue.

  13. Yeah these always make me feel like falling over so I never look at them.

    On another point it seems a waste to have one continuous “screen” and keep it split up. I guess it’s probably easier but feels like they could do more than just 30 individual videos or whatever.

  14. If you tilt your head to the side and view the ads horizontally, it tricks your brain into think that the people are diagonal. Looks funny

  15. This orientation worked really when they were promoting squid games and it looks like you’re on the escalator with the masked officers. That’s pretty genius imo.

  16. Oh, finally someone else who feels the same way! Sometimes I turn my head so my vision is level with the ads, and can straight up trick my brain that gravity is all wrong and I’m floating like I’m on the ISS. 

    It’s almost like every single printed advert on escalators is upright, almost as if that’s the normal, non-disorienting way to post an ad… Almost as if it’s worked that way for decades for some reason…

  17. Due to some fun stuff to do with the location of a benign tumour in my brain which messes with nerve signals my balance relies heavily on sight. So if these things have a horizon on them my brain tries to correct and it completely disorients me. On those occasions I literally have to grip the hand rail, close my eyes and go by feel as to when the escalator ends. Bad time wouldn’t recommend.

  18. Going up is fine but it makes me feel like I’m falling forward when I’m on the down escalator

  19. i have already bad motion sickness, but if i’ve been drinking and i’m riding one of these long-ass escalators i can not look at anything but my shoes or else i’ll get sick. the billion birght flashing screens tilted at dutch angles break my brain lol

    edit: i see i am not alone

  20. It’s definitely the angle of the screens. I never had issues before either, but now I get that same weird feeling of leaning back on the Lizzy Line escalators.

  21. yeah I noticed this recently, it made me feel like I was falling and I never had this problem anywhere else.

  22. Eyes: “Corridor is straight and level”

    Inner ear: “You’re going down”

    Brain: “Lemme puke somewhere, I’m being poisoned”

  23. They make me dizzy. I no longer live in London, so last time I was there, I thought it might be due switching glasses since the previous time, but it’s good to know it’s not only me.

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