Published on
September 22, 2025
Jules Verne, one of the top escorted tour operators, just launched the eagerly awaited European Collection brochure for 2026 and 2027, adding exciting new tours to Italy and Norway. Covering more than seventy-five itineraries across nineteen countries, the company is broadening its reach to meet the rising interest in once-in-a-lifetime trips. The latest journeys deliver one-of-a-kind adventures, with special attention to Italy and Norway, two of Europe’s most legendary destinations.
New Italian Tours: Amalfi Coast, Puglia, and Tuscany
Italy remains one of the top choices for global travellers, and Jules Verne’s latest collection highlights some of the country’s most scenic and culturally rich regions. Three new Italian tours are set to capture the imagination of visitors looking for authentic Italian experiences.
The Amalfi Coast tour is a week-long journey through one of Italy’s most picturesque regions. Tourists will explore the coast’s stunning cliffs, charming villages, and historical landmarks. The itinerary includes visits to Positano, Ravello, and Pompei, along with time to relax and enjoy the Mediterranean’s beauty. This trip provides a perfect balance of exploration and relaxation, ideal for travellers seeking the quintessential Italian coastal experience.
For those interested in southern Italy, the Puglia tour offers a seven-night exploration of the lesser-known region. Known for its beautiful Alberobello trulli houses, UNESCO World Heritage Sites, and pristine beaches, Puglia offers a slower-paced and more intimate Italian experience. Travellers will also discover the region’s delicious cuisine, renowned for its fresh olive oils and unique pasta dishes.
Additionally, Tuscany famed for its rolling hills, vineyards, and medieval cities, is featured in the third new Italian tour. This week-long journey promises to introduce visitors to Tuscany’s natural beauty, historical towns like Florence and Siena, and renowned wineries. Tuscany’s rich cultural heritage will be the perfect setting for those seeking both history and relaxation.
These new Italian tours reflect the increasing demand for deeper cultural experiences, with Jules Verne acknowledging the need to provide more immersive itineraries for its travellers.
New Norwegian Arctic Cruise: Adventure Awaits in the North
In addition to its Italian offerings, Jules Verne is also expanding its reach into the Arctic with a 10-night cruise to Norway’s northernmost regions. Travellers will embark on the MS Spitsbergen, a ship operated by HX Hurtigruten Expeditions, known for its cutting-edge eco-friendly design. The cruise offers an unparalleled view of the Arctic Circle and provides the opportunity to explore regions such as Tromsø, Bergen, and the Lofoten Islands.
The Arctic cruise will be a thrilling adventure for those seeking to explore the majestic fjords, glaciers, and wildlife of Norway. It also promises the chance to witness the awe-inspiring Northern Lights, a bucket-list experience for many travellers. This tour adds a unique element to Jules Verne’s portfolio, targeting a market segment interested in expeditions to more remote and unspoiled locations.
Special Offers for Early Bookings
In an effort to make these new experiences more accessible, Jules Verne is offering a 10% discount on new bookings made before 16 November 2025. Tourists can use the code EU2610 to take advantage of this limited-time offer across the European tours collection. The special offer is expected to generate early interest and provide more travellers the opportunity to secure their dream holiday at a more affordable rate.
Impact on Tourism and Growth Opportunities
The introduction of these new tours is expected to boost tourism, particularly in Italy and Norway. Italy continues to be one of the most visited countries in the world, and Jules Verne’s tours provide travellers with well-curated experiences in regions that offer both iconic landmarks and off-the-beaten-path adventures. By offering a wider variety of tours, including some of the country’s lesser-explored regions, Jules Verne is contributing to a more sustainable model of tourism that encourages visitors to explore beyond the traditional hotspots.
Meanwhile, the Arctic cruise to Norway taps into the growing trend of eco-conscious travel and adventure tourism. Norway’s fjords and northern regions are becoming increasingly popular for those seeking unique natural landscapes and immersive cultural experiences. The cruise aligns perfectly with the rising demand for environmentally sustainable travel, offering travellers the chance to explore the pristine Arctic while enjoying a luxurious and environmentally responsible cruise experience.
The new itineraries will likely attract not only repeat visitors but also new tourists who are seeking more authentic and enriching travel opportunities. As international travel recovers and people look for personalised travel experiences, these new offerings will meet the demand for both relaxation and adventure in two of Europe’s most sought-after destinations.
A New Era of Travel Opportunities
As Jules Verne continues to innovate its tour offerings, Italy and Norway emerge as key destinations for 2026/27. The new tours in Amalfi Coast, Puglia, and Tuscany provide an enriching Italian experience that combines beauty, culture, and history. Meanwhile, the Arctic cruise to Norway promises a once-in-a-lifetime adventure to the far reaches of Europe, offering travellers a unique opportunity to experience the natural wonders of the Arctic.
By adding these new tours to its schedule, Jules Verne isn’t just boosting its image as a go-to choice for escorted journeys, it’s also letting travelers uncover the charms of Italy and Norway like never before. This step illustrates the brand’s dedication to adapting to the changing desires of today’s tourists, and it’s another way the company helps expand the tourism scene in both countries.
