Published on
September 25, 2025
Germany has experienced significant growth in tourism, with over five hundred twenty thousand overnight stays from Indian travelers in the first half of 2025. This surge can be attributed to improved air connectivity, which saw a 26% increase in flight frequencies between India and Germany in 2024 compared to 2019, and targeted marketing campaigns that have successfully captured the interest of Indian tourists. Additionally, Germany’s diverse offerings, from iconic landmarks to hidden gems, have further boosted its appeal, positioning it as a leading European destination for Indian travelers.
Germany has seen a remarkable surge in Indian tourist arrivals, with over 520,000 overnight stays recorded between January and July 2025, marking a significant recovery and growth in the sector. This resurgence is driven by enhanced air connectivity, with a 26% increase in flight frequencies between India and Germany in 2024 compared to 2019, and a series of focused marketing campaigns. Indian visitors are proving to be a valuable source of revenue, generating EUR 1.1 billion in tourism turnover in 2024 alone. As part of its efforts to further capitalize on this momentum, the German National Tourist Office (GNTO) has unveiled plans for new promotional campaigns aimed at revealing the hidden gems of Germany to Indian travelers.
Between January and July 2025, Indian visitors contributed substantially to Germany’s tourism sector, securing a place for India among the top three European countries from which Germany receives the most tourists. This growth is not limited to leisure travelers; both business and vacation visitors are flocking to Germany, which indicates the broad appeal of the country across various types of travelers. The combination of leisure and corporate travel is bolstering Germany’s status as an attractive destination for a diverse audience.
A key driver of this growth has been the expansion of air travel between India and Germany. The rise in the number of direct flights between the two countries has allowed for increased connectivity, with a 26% growth in the number of flights observed in 2024 compared to pre-pandemic levels in 2019. This increase in flight capacity is a clear reflection of the recovering tourism sector and growing demand for travel to Germany. The positive trend in air connectivity continued into 2025, with data from January to July showing a further 5.5% increase in the number of arrivals from India, compared to the same period in the previous year.
The financial impact of this surge in Indian tourist arrivals is notable. In 2024, Indian visitors contributed a substantial EUR 1.1 billion in tourism revenue, with each traveler spending an average of EUR 3,068 per visit. This makes India an increasingly lucrative market for Germany’s tourism industry, highlighting the high spending power of Indian tourists and their growing interest in experiencing the country’s diverse offerings.
Looking ahead, the German National Tourist Office (GNTO) is preparing a new wave of promotional campaigns to attract even more Indian tourists. These campaigns will focus on uncovering Germany’s lesser-known destinations and experiences, shifting the spotlight away from the typical tourist hotspots to highlight the country’s hidden treasures. By showcasing these lesser-explored regions, the GNTO aims to spark curiosity and interest among Indian travelers who are eager to discover new cultural and natural landscapes.
The upcoming marketing efforts will feature Indian celebrities exploring various parts of Germany, including its scenic landscapes, historical sites, and authentic local experiences. These celebrity-led campaigns will not only inspire potential travelers but also offer them a personal glimpse into the diverse experiences Germany has to offer. By engaging well-known figures from India, the GNTO hopes to further increase the visibility of Germany as a travel destination and to encourage more Indian travelers to venture off the beaten path and explore the country’s rich, multifaceted culture.
In addition to these marketing initiatives, the continued improvement in connectivity between India and Germany is expected to contribute to further growth in tourism. The increasing number of flights, along with the growing awareness of Germany’s wide range of travel experiences, will likely solidify the country’s position as one of the leading European destinations for Indian travelers. As more people discover the lesser-known facets of Germany, the tourism sector stands to benefit from a more diverse and expansive visitor base.
Germany’s tourism industry is experiencing significant growth due to the rising number of Indian visitors. This growth is driven by improved air connectivity, increased marketing efforts, and the increasing spending power of Indian travelers. With the upcoming campaigns focusing on uncovering Germany’s hidden gems and unique experiences, the GNTO aims to continue this upward trajectory and make Germany an even more attractive destination for Indian tourists in the coming years. The combination of strong marketing campaigns, expanded travel options, and Germany’s appeal as a top European destination ensures that the future of German tourism looks bright, with India playing an increasingly important role in its success.
