by Alimat Aliyeva
The South Korean division of Chinese tech giant Xiaomi Corp.
announced on Thursday the launch of eight new products, including
the flagship Xiaomi 15T Pro smartphone and the compact Xiaomi Pad
Mini tablet, as part of its aggressive push to strengthen its
foothold in the Korean market, Azernews reports,
citing Yonhap agency.
Jony Wu, General Manager of Xiaomi Korea, highlighted that since
opening its first store in South Korea just three months ago, 40%
of Xiaomi smartphones sold have been high-end models, signaling
strong consumer demand for premium devices.
Wu also revealed plans to deepen local collaborations, including
opening two additional stores this week in partnership with retail
giant E-Land Group.
“Soon, we will further expand our offline presence through
collaboration with Hyundai Department Store,” Wu said in a company
statement, underlining Xiaomi’s commitment to enhancing
accessibility for Korean consumers.
Beyond retail, Xiaomi is exploring strategic partnerships in the
mobility and payments sectors, with talks underway with T-money, a
widely used transit and payment system in South Korea that serves
millions daily.
The company is also working closely with major e-commerce
platforms like SSG.com and Naver Corp. to broaden its online sales
channels.
In a move to improve customer service, Xiaomi Korea plans to
open an Exclusive Service Center in central Seoul this October,
aimed at providing enhanced warranty and after-sales support
tailored specifically for Korean users.
These initiatives reflect Xiaomi’s broader strategy to not only
increase market share but also integrate more deeply into everyday
Korean life through technology, partnerships, and localized
services.