September the 27th, 2025 – Despite ongoing economic woes and inflationary pressures, Croats have managed to double their wealth in the last 10 years.
As Poslovni Dnevnik/Edita Vlahovic Zuvela writes, Croats have managed to double their financial wealth in the last 10 years, with the largest increase occurring last year alone. The structure of those savings has also changed – Croats are increasingly investing and keeping less money in bank accounts.
Last year was the year with the largest growth in the financial assets of Croatian households in the last decade.
Average financial assets per capita increased from around 13,000 euros in 2015 to approximately 27,000 euros per capita in 2024, which is evidence of strong economic growth and the expansion of household financial portfolios, according to Allianz’s regular Global Wealth Reports.
Last year alone, the gross financial assets of Croatian households increased by 9.9 percent. With net financial assets of 19,950 euros per capita in 2024, Croatia ranks 31st in Allianz’s global ranking of the richest countries, led by the United States, according to Allianz’s 2024 Global Wealth Report, published on Thursday.
Interestingly, Croats increased their wealth by almost ten percent last year, which is above the global growth of 8.7 percent, and especially above the wealth growth rate in EU countries of around three to four percent. Thrifty Germans also increased their net financial assets by around 9.6 percent last year and ranked 13th in the world in terms of net financial assets per capita, with an average of around 86,800 euros per person.
Across Southeastern Europe, including the Balkans, the growth rate of financial wealth was significantly higher, around eight to 12 percent, reflecting stronger economic and capital market growth in these countries, according to the 16th Allianz Global Wealth Report, which analyses household assets and debts in almost sixty countries.
In this report, Croatia ranks 31st among the richest countries according to net financial assets per capita, which amounted to 19,950 euros in 2024. Total net financial assets last year amounted to 78.3 billion euros, and gross assets were a record 106.2 billion euros. 10 years ago, Croatia was 35th among countries in the world ranking according to net financial assets per capita.
Allianz reports also reveal changes in the investment and savings habits of Croatian households. From 2015 to the end of last year, the share of deposits in the portfolio decreased from 65 percent to 55 percent, while investments increased from 20 percent to 30 percent. Insurance and pension products also slightly increased their share from ten to around 13 percent.
In addition, Croats are increasingly inclined to diversify and invest more in financial markets, i.e. investments with higher yields and reduce conservative savings in deposits. According to Allianz’s President of the Management Board in Croatia, Marijana Jakovac, these results show the resilience and readiness of Croatian households to change, which are important indicators of financial maturity and stability.
Allianz expects people to continue accumulating their wealth at a somewhat more moderate pace this year, but there is still talk of strong wealth growth after the record year 2024. Net financial assets should grow by around six percent globally this year, and even more in Croatia – by about eight percent.
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