The wait is over – Fjällräven, the cult Swedish brand behind the world-famous Kånken backpack, has finally opened its first store in Croatia. The doors swung open at Zagreb’s Z Centar, giving local outdoor lovers the chance to snap up the gear that hikers and hipsters alike swear by.
Born in the small Swedish town of Örnsköldsvik more than 60 years ago, Fjällräven has built a global following for its rugged jackets, durable trousers, and, of course, the square-shaped Kånken, seen everywhere from Arctic trails to fashion runways. The brand’s philosophy? Simple: buy less, wear longer, and get outside.
Harald Heim, the man behind Fjällräven’s push into Croatia, said the country was a no-brainer: “Croatians were already ordering our products online in huge numbers. Add in your mountains, coastline, and love of nature, and we knew it was time to bring Fjällräven here,” he said.
Sustainability is the buzzword. Fjällräven prides itself on making kit that lasts for decades, not seasons. Since 2009 the company has been phasing out harmful chemicals, while its legendary G-1000 fabric can be waxed to survive anything Mother Nature throws at it – rain, snow, or gales.
The opening drew outdoor personalities like Mario Valentić and brand ambassador Ana Soldo Dučić, who raved about gear that’s followed her “from Patagonia to Alaska” without ever letting her down.
With its rugged kit, eco-friendly ethos, and timeless Scandi design, Fjällräven’s arrival in Zagreb means Croatian adventurers can finally gear up like the pros – and look good doing it.
@kamar.mils2 wah warnanya cantik bgt bess! start from 200k aja ✨???? tahun baru tas baru yuk check out???????? #fyp #kanken ♬ La La La – Sped Up Version – Naughty Boy & Sam Smith