Published on
October 3, 2025
Spain, with its rich cultural heritage, stunning landscapes, and vibrant cities, is set to welcome an impressive 66 million tourists in 2025. Among the top international visitors are travelers from the United Kingdom and Germany, who are fueling significant growth in both the airline and hospitality industries. This surge in tourism has prompted airlines such as Iberia and Lufthansa to expand their routes, offering more flight options and better connectivity for eager visitors. As a result, Spain’s hotels and resorts are gearing up to accommodate this influx, providing high-quality services that meet the demands of global travelers. With this expansion in both air travel and accommodations, Spain is proving to be an even more attractive destination for those seeking to experience the best of European travel in 2025.
Lufthansa and Iberia Expand Routes and Capacity
Spain tourism will reach 66 million this year and with July and August peak summer season Spain will boost this number. This scale of tourism will require the airline and hospitality industry to adapt and integrate new tourism operational models.
Iberia and Lufthansa are reacting to the operational push by Spain as the Spanish market to the Iberia and Lufthansa airline hubs is very positive. For passengers this will be more scheduled and nonstop flight service. As hotels now prepare for the increase of guests with international and domestic tourism. Spain will develop a new operational model of hospitality which will provide the summer season tourist operational model. This will increase the value or increase the cost around international tourist rates. Spain will increase the operational value around the cost for summer travel.
This article examines the factors fueling Spain’s tourism industry, particularly the airlines and hotel sectors. Important insights will be shared covering the specifics of airline flights, travel tips, and recommendations for maximizing the 2025 vacation experience during your stay in Spain.
Continuing Attractions for Tourists from the UK and Germany
Spain’s booming 2025 tourism industry is partly fueled by Germany and the United Kingdom. As per the latest reports, Britons represented 20% of Spain’s total international tourist spending, while the Germans contributed 11.5% spending of total international tourist revenue. The warm weather, culture and diversity of the country along with the variety of activities makes Spain popular, attracting tourists whether they travel individually, with families, or in groups of friends.
These countries’ demand has positively affected the airline sector, with Iberia, the airline of Spain, and Lufthansa, the airline of Germany, extending their networks. Specifically, Iberia has increased the number of flights to Spain and the frequency of flights to the UK and Germany. This makes it possible for individuals to go to Spain, whether for a long weekend or a vacation, to and from these major economies.
Iberia and Lufthansa Expand Routes to Meet Growing Demand
Lufthansa and Iberia, which has recently upgraded its services for the UK and Germany, are responding to the increased need for flights to Spain. In 2025, Iberia will focus its services on the major Spanish cities of Madrid and Barcelona. For instance, travellers can take an Iberia flight to Madrid-Barajas Airport from London Heathrow every day. This setup caters to informal and formal travel on the same day, and the same setup is available to travellers from Berlin to Barcelona.
Sister Lufthansa also made additions to their portfolio regarding Spain by increasing the number of flights from Frankfurt and Munich into the largest cities in Spain. Recently, the airline included new routes to Madrid, Palma de Mallorca, and Seville, which is great for German tourists since it allows them to visit and enjoy more parts of Spain. These additions also mean that tourists gain more flexibility and options regarding the time and date of their flights, eliminating the problem of a tight flight schedule when planning a trip to Spain.
The increased number of flights between Spain and these countries is not solely for the tourists’ convenience, but also to foster the tourism structure that is already in place in Spain. More routes and flights from airlines such as Iberia and Lufthansa mean greater accessibility for tourists into Spain and its more prominent tourist attractions. These include famous cultural centers, historical cities, and beautiful coastal regions.
Spanish Hotels and Resorts Set to Benefit from Increased Tourism
The impact of international tourism growth is also visible on the hospitality sector in Spain. With the increasing number of visitors from the UK, Germany and others, Spanish hotels have been recording unprecedented figures in bookings. Meliá Hotels International and NH Hotel Group, the first of the many businesses in the sector, has already expanded their services in response to the anticipated increase in visitors.
Meliá Hotels recorded a net profit increase of 72% within the first half of 2025, closing in on the company’s net profit recorded a year before. The increase in profit can be attributed to the increase in demand for accommodation in primary Spanish cities Madrid and Barcelona. The hotel chain is also expanding their portfolio with 70 hotels set to be opened before 2026, a clear indication of the growth potential in the Spanish tourism industry.
The tourism surge is also helping the NH Hotel Group, especially in urban areas and major resorts. Their properties in major Spanish cities including Madrid and Barcelona are enjoying high occupancy rates due to demand from UK and German visitors. The company’s focus on high quality service, and the provision of a genuine Spanish experience has positively impacted popularity and performance.
Spain’s hospitality environment has moved on to include high-end resorts such as Ritz-Carlton, Four Seasons, and Gran Meliá, and these establishments cater to clients willing to pay more for their services by offering exclusive products and highly rated restaurants and spas, going to great lengths to guarantee every client appreciates their stay and every service offered to them. Spain hospitality will cater to every need and every desire, whether you want to stay in a hotel while you explore the varied and beautiful regions in-and-around the Spain’s vibrant cities, or relax by the Atlantic or Mediterranean seaside resorts.
What Makes Spain an Attractive Travel Destination for Tourists
Most mediterranean and southern Atlantic coastline and resorts offer history, varied and rich cultures intertwined, and diverse landscapes or sceneries. Diverse history, rich across all social classes, and vibrant and entertaining cultures bedecked Spain with varied castes and edifices. Tourists every year visiting ease and rich vibrant and entertaining cultures. Visually relaxing and beautiful, the history included and rich embellishing the Mediterranean and Atlantic coastline bedecked Spain with varied castes and edifices. Tourists every year visiting ease and rich vibrant and entertaining cultures. Visually relaxing and beautiful, the history included and rich embellishing the Mediterranean and Atlantic coastline bedecked Spain with varied castes and edifices. Tourists every year visiting ease and rich vibrant и entertaining cultures. Visually relaxing and beautiful, the history included and rich embellishing the Mediterranean and Atlantic coastline bedecked Spain with varied castes and edifices. Tourists every year visiting ease и rich vibrant and entertaining cultures. Visually relaxing and beautiful, the history included and rich embellishing the Mediterranean and Atlantic coastline bedecked Spain with varied castes and edifices. Tourists every year.
Seville, Granada, and Salamanca are cities in Spain that offer rich cultural tourism and stunning Moorish architecture, amazing world-class museums and unique local traditions. The laid-back atmosphere and sunny weather of Spain’s Balearic Islands, especially Ibiza and Mallorca, attracts tourists that want to relax and unwind.
Aside from relaxing, tourists visit Spain to enjoy its world culinary offerings and its varied regional cuisines, tapas and Michelin-star dining experiences. From the Valencian region’s paella to the Basque Country’s pintxos, one can find various traditional Spanish dishes to enjoy.
Traveling to Spain in 2025
Before the first purchase, check flight prices. The demand in flights to Spain is high, so. Iberia and Lufthansa flight packages for business and economy are worth checking, so that you are able to compare.2. Direct Flights: To minimize time spent traveling, especially the time spent waiting on layovers, select a direct flight. Both Iberia and Lufthansa regularly provide direct routes to Spain from major UK and Germany airports. This type of flight will save significant time.
Avoid the Tourist Summer Months: Spain’s most popular tourist time is during the summer, and mostly during the months of July and August. To avoid peak summer crowds, plan a trip during the spring or the fall. The weather is pleasant in both seasons and there will be lower tourist numbers.Public Transportation: Spain’s cities are well connected in terms of transportation, so the proximity of your accommodation to the city center will make city exploration much easier and more efficient. To further enjoy this added convenience, select a hotel near metro stations or bus routes.Enjoy the Other Attractions: Spanish culture is rich and diverse. In Seville, tourists have the option of taking a flamenco dancing class or visiting the Prado Museum in Madrid or grabbing a tapas meal in Barcelona as a practical alternative to the more popular tourist activities.
Tourist Flight Options
Iberia: Daily flights are available from London Heathrow, Manchester, and Edinburgh to Madrid and Barcelona. There are also flights from Germany (Frankfurt, Munich, Berlin) to Madrid and Barcelona, and theses flights are increasing in frequency.
Lufthansa: Increasingly adding popular Spanish cities (Seville, Valencia, Palma de Mallorca) to its route network from Frankfurt and Munich. Furthermore, direct flights to Madrid and Barcelona are available from major US cities (New York and Miami) which increases access to Spain for overseas tourists.
Spain is set to welcome 66 million tourists in 2025, with British and German travelers driving growth in both airlines and hospitality. Iberia and Lufthansa are expanding routes to meet the rising demand, enhancing Spain’s appeal as a top travel destination.
Spain’s Tourism Increasing in 2025
Spain 2025 is witnessing an increase in tourism, especially from the British and Germans, which is positively impacting the airlines and hospitality sector. There is an increase in demand which is reflected in the expansion of routes offered by Iberia and Lufthansa and the hotel services in Spain are also accommodating the increase in visitors.
Increased airline and hospitality services mean tourists can travel more freely, enjoy better access, and have new opportunities to experience Spain’s cultural, historical, and natural treasures. Spain is more reachable than ever before in 2025, whether you are in the cities, the beaches, or sampling the country’s cuisine.
