Despite its ancient roots as one of Europe’s oldest countries, Bulgaria is too often overlooked by international visitors. This is a common mistake many make. But once you visit, you can’t help but fall for the food, the culture, and the breathtaking nature. What’s more, Bulgaria’s unique natural and cultural heritage has been recognised globally through its 10 UNESCO World Heritage sites, which celebrate its history, culture, and natural wonders.

Here are five unique places that are a must for any tourist visiting Bulgaria.

Ancient City of Nessebar

Inscribed as a UNESCO World Heritage Site in 1983, the ancient city of Nessebar is a top Bulgarian summer resort on the Black Sea coast, just 35 kilometres from the city of Burgas.

Known for its crystal-clear waters and golden beaches, Nessebar boasts more than 3,000 years of history, dating back to the ancient Thracians and evident by numerous archaeological finds. Visitors can explore artefacts at the Archaeological Museum at the beginning of the peninsula.

Nessebar’s UNESCO status recognises its architectural ensemble, spanning significant historical periods. Archaeological finds include structures from the second millennium BC, a Hellenistic villa, religious buildings from Antiquity, and preserved medieval churches.

Nowadays, Nessebar has two parts, which are often referred to as the Old Town and the New Town. The Old Town is located on a small peninsula that is 850 metres long and 350 metres wide, being connected to the mainland, where the New Town is located, by a narrow isthmus. Modern amenities and buildings in the New Town contrast with the Old Town’s antiquity.

The best time to visit Nessebar is during the summer, when it is bustling with life and all shops, restaurants, and little cafés are open, welcoming tourists.

Rila Monastery

One of Bulgaria’s most iconic locations, the Rila Monastery was founded in the 10th century by St John of Rila, a hermit who was canonised by the Orthodox Church. Embedded with more than 15 centuries of history, the Monastery is an extremely popular landmark among Bulgarians of all ages.

After being burned down at the start of the 19th century, the complex was entirely reconstructed from 1834 to 1862. This structure is now a prime example of the Bulgarian Renaissance or also called Revival – Vazrazhdane – (18th – 19th centuries), and stands as a powerful symbol of the resurgent Slavic cultural identity after centuries of Ottoman occupation.

Along with its rich cultural background, the monastery is also a home to an abundant library, storing approximately 250 manuscripts dating back from the 11th to the 19th centuries, as well as 9,000 old, printed editions and various Revival graphic prints. The site is also a treasury for culture lovers as it boasts a wide range of woodcarvings, ethnographic objects, and beautifully painted walls and Orthodox icons.

Typically, when tourists visit the Rila Monastery, they combine it with a hike to the Seven Rila Lakes, another of Bulgaria’s natural wonders, which, unfortunately, is not part of UNESCO’s World Heritage Sites list.

Pirin National Park

Nestled in the Pirin Mountains, in southwest Bulgaria, Pirin National Park is an exceptionally beautiful region, where high mountain peaks contrast with meadows and rivers.

Originally established in 1962 as the Vihren Nature Reserve, Pirin National Park has undergone significant expansion over the years. It initially covered only 6,212 acres, encompassing the highest elevations of the Vihren Peak and Demyanishka regions. Today, the park is much larger at 40,000 acres and has been a protected UNESCO Heritage Site since 1983.

Within the park, more than 182 species of medicinal plants and more than 1,300 other types of plants can be found and admired. The rich diversity of flora supports a wide range of animals, including the European tree frog and the Hermann’s tortoise, which are included in the IUCN Red List of Threatened Species.

Additionally, an important part of the park is the Vihren region, named after the highest peak in the Mountain – Vihren Peak, which rises to 2,914 metres above sea level. As the second-highest mountain in Bulgaria, it draws mountain lovers and adventure seekers to test their limits against its might.

Nearby is also the small winter resort town of Bansko, which is not only a hub for ski-lovers in the winter, but also a digital nomad destination and summer relaxation zone. Every year, at the end of June, the resort hosts the Bansko Nomad Fest. A week-long celebration of the remote lifestyle, offering interactive activities, conference sessions, and networking opportunities.

Thracian Tomb of Kazanlak

One of the most significant monuments of Thracian culture in Bulgarian lands, the Thracian Tomb of Kazanlak was accidentally discovered in 1944 by soldiers who were digging a trench in the northeastern part of town. The Thracians were an ancient Indo-European people who lived in Southeast Europe, leaving remarkable tombs and artefacts spread across Bulgaria’s lands.

The tomb’s occupants were unknown until 2008, when spectral analysis identified a Thracian ruler and one of his wives. Built in the late 4th or early 3rd century BC, this tomb is the only one in which the bones of a woman have been discovered together with the bones of a man and a sacrificial animal. Together with the bones, other ceramic and ritual vessels, as well as part of golden ornaments, were unearthed.  These items buried with the bodies show that the Thracians believed in the afterlife, thus sending the deceased with everything they possessed during their lifetime.

The Thracian Tomb of Kazanlak was inscribed on UNESCO’s World Heritage List in 1979, after the organisation carefully inspected the condition of the frescoes. Just a few years before that, in 1974, the exact same replica of the tomb was built in close proximity to welcome visitors. This move reflects the decision to preserve the valuable frescoes.

This unique piece of art perfectly depicts the creative and crafty spirit of the ancient Thracians. According to UNESCO, “this monument is the only one of its kind anywhere in the world.”

Admission tickets for adults are €4, while students can enter for just €1. Those interested in hearing more can opt for a guided tour in either Bulgarian (€5) or a foreign language (€10). The landmark is open every day from 9:00 am to 5:00 pm.

Madara Rider

The Madara Rider is a landmark part of the Madara Archaeological Reserve, located not far from the village with the same name in Northeastern Bulgaria. The Madara Rider is also close to the historic capitals of Pliska and Preslav, reflecting its cultural value.

The Madara Rider essentially depicts a figure of a knight, riding a horse, a dog following the horse, and a lion under the horse’s hooves. There are various opinions about what this visual represents. According to some, this is the triumph of a Bulgarian ruler over a defeated enemy. However, others believe that this is a deity that ancient Bulgarians worshipped. Generally, there is a unanimous belief that it is a symbol of the power of the First Bulgarian Empire (681-1018), a term used by historians to distinguish this early medieval state from other historical periods of the country. The inscriptions around the figure tell the story of important events concerning the reigns of the Khans ruling over the nation at that time.

Tickets could be purchased at the entrance, and usually are relatively inexpensive, allowing people of all backgrounds to experience Bulgaria’s wonders.

Final thoughts

While Bulgaria’s beauty and heritage certainly cannot be fit into one article and cannot be explored within one week, even a short visit offers a glimpse into its rich tradition, highlighting the country as a destination worth returning to.

With the country joining the Schengen Area and set to adopt the euro in 2026, travelling here will become even easier, opening the door for more visitors to discover its charm.