Prince William is reportedly trying to get into show business. The future king is taking the step forward into a lifestyle streaming show after appearing on Eugene Levy’s AppleTV+ show.
The royal family member appeared as a guest on The Reluctant Traveler, where he gave a rare insight about life with his family and the future of the monarchy. “There are lots of things to think about with that,” William said on the show, “But obviously, I want to create a world in which my son is proud of what we do, a world and a job that actually does impact people’s lives for the better.”
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In order for William to make that change, it means learning from past mistakes. “That is caveated with, I hope we don’t go back to some of the practices in the past, that Harry and I had to grow up in,” he added, “and I’ll do everything I can to make sure we don’t regress in that situation.”
After the appearance, a source told Radar Online that it’s a lucrative move for the Prince of Wales. “This is not just a one-off,” they said. “William has realized lifestyle content is a money-spinner and a powerful way of reaching audiences outside the traditional royal bubble.”
“He sees the value in opening up, but doing so in a way that feels polished and aspirational. It’s very clear this is a first step into a wider strategy.”
Another source added: “He could have spoken to a British broadcaster, but choosing Levy on a global streaming platform was deliberate. William wants to dip into the lifestyle space without looking like he’s copying anyone too directly – but the message is clear, he’s ready to play the game.”
One royal insider said that the Prince of Wales wants more of a hands-on-approach with the “William understands he can’t stay on the sidelines of modern media. Lifestyle content is a form of influence, and he intends to harness it.
“For him, it’s about shaping the story on his own terms and presenting himself as both approachable and globally relevant.”
However, Meghan Markle, who has their own successful lifestyle series called With Love, Meghan is reportedly pretty “livid” about the situation. A source told the gossip site, “Meghan sees this as revenge. She has just launched new lifestyle content with Netflix, and suddenly William is on Apple TV+ talking about his personal journey.”
“She is raging that his interview with Eugene Levy has been received more warmly than anything she’s produced so far. It feels like he’s trying to outshine her at her own game.”
However, Meghan’s show didn’t quite break the Top 10 on the streamer, but Netflix CEO Ted Sarandos calls the Duchess’ business move a success. Sarandos said, “One thing we learned early with Meghan… she has remarkable influence—remarkable. So when we did the documentary on her and Harry, the trailer, when we ran the trailer announcing it, people… hundreds of people… broke down every frame of the trailer.”
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