Powder Packers leading the charge as tourism drives Blue River economy

Nestled in the rural North Thompson, Blue River lacks formal recreation centres. Instead, residents turn to the natural environment, and particularly its trail networks for recreation.

The Blue River Powder Packers, also known as Sled Blue River (SBR), are dedicated to unlocking the great outdoors for residents and visitors alike, and in doing so, they’re part of a sector that’s driving the local economy. 

One of SBR’s mandates is to provide a locally driven trail maintenance program that promotes wellness, inclusion and connection while also building economic resiliency.

A structured program is essential for public safety, preserving environmentally sensitive terrain, and ensuring long-term sustainability, according to SBR general manager Andy Boughton.

“Maintained trails provide options for community members to enhance their health and quality of life while creating a sustainable tourism industry that serves to bolster the community’s economic outlook,” Boughton told Black Press. “Each season we welcome over 8,000 visitors to the community, creating significant opportunities for local businesses focused on accommodations, fuel stations, food and beverage and guiding services.”

The Thompson-Nicola Regional District completed a tourism study this year, which found tourism has grown to be the dominant economic force for Blue River. A 2019 BC Snowmobile Federation report estimated that each year, snowmobiling alone contributes more than $299 million in economic output across the province and supports over 1,400 full-time jobs. Boughton said a similar study in nearby Valemount found that snowmobiling brought in excess of $5.7 million to the community, supporting 55 jobs and demonstrating clear evidence of the sector’s importance in rural areas.

“SBR is proud to operate a program that is not only impactful, but inclusive and accessible,” Boughton said. “Our diverse array of users includes snowmobilers, snow bikers, backcountry skiers and snowboarders, alpine snowshoers, sled-assisted ski tourers, cross-country skiers, and winter hikers. Whether it is high-alpine adventure or family-friendly trail use, our network offers something for everyone.”

Providing an opportunity to indulge in safe, healthy, outdoor recreation, regardless of income, age, background or experience level, is core to SBR’s mission. At the local level, the group provides free season passes to encourage community members’ participation.

“Our board members feel this is vital in a community with limited recreation options and a rising cost of living,” Boughton said.

The community support for SBR is visible and measurable. Last season, volunteers contributed more than 2,000 hours to the organization. These hours included trail grooming, equipment maintenance, office and administrative tasks, board and committee meetings, public education, and community planning. 

SBR is volunteer-run and community-driven. Its board consists of nine local directors, and its operations are supported by a strong network of volunteers from Blue River and the surrounding region.

“We are proud to work alongside the Simpcw First Nation and recognize their traditional territory and, when possible, ensure that Indigenous voices are included in discussions about access, land use, and cultural respect,” Boughton said. 

The North Thompson Communities Foundation (NTCF) has put its support behind SBR for a number of years. SBR has successfully applied for a number of grant opportunities from NTCF, funds used to support environmental stewardship initiatives such as SBR’s Mountain Cariboo patrols and reporting. Funds from NTCF were also used for the buildout of a safety hut and safety cashe for SBR’s Finn Creek riding zone. 

The foundation is also administering a grant that SBR received from the Community Prosperity Fund. The funds are spread out over three years (this is the second year) and they support the development of SBR’s new in-house grooming program. 

“I think organizations like this are critical for the valley,” Boughton said of NTCF.  “As a not-for-profit organization operating in an inflationary environment, our primary need is financial support. Grant opportunities improve our long-term resiliency and self sustainability. Funding helps reduce fiscal pressures allowing us to stay focused on creating a program that is suited well to the community, is financially sustainable and provides local employment opportunities.

“Usership fees are dictated by the province on a cost recovery basis, so organizations such as NTCF allow for purpose focused income streams while we work hard to keep access to our network affordable for all users.”

Boughton said NTCF has been essential to the launch of the grooming program last year, which included a large investment in equipment. He looks forward to working with the foundation in the future. 

The Powder Packers are leading the charge as tourism drives the local economy in Blue River, and as locals look for an enjoyable activity outdoors. 

“With over 8,000 user days annually, a committed volunteer base, and strong community engagement, SBR’s trail maintenance program is essential to Blue River’s identity, economy, and quality of life,” Boughton said. “Our efforts help ensure that everyone, residents and visitors alike, can enjoy safe, inclusive, and sustainable access to the outdoors.”