On her mobile phone, DBS Group CEO Tan Su Shan keeps a black-and-white photograph of herself at age 4, sitting beside her grandmother and her mother at Singaporeâs Nanyang Kindergarten. Itâs a snapshot of three generations of powerful women. Tanâs grandmother, widowed during the Japanese occupation, raised seven successful children. âShe grew up in a time when women were not educated,â Tan recalls. Denied schooling, she taught herself to read and insisted that her daughtersâincluding Tanâs mother, the youngestâexcel academically, get jobs, and be financially independent. Tan remembers her grandmother as a âhurricane force,â and credits her mother, a pharmacist, for âinculcating that in me.â
Tan is drawing on that legacy as the first woman to lead Southeast Asiaâs largest bank. In March, she took over as chief executive, succeeding Piyush Gupta, who during his 15-year tenure transformed DBS from a stolid national lender to one of the worldâs most digitally advancedâand profitableâfinancial powerhouses. As CEO of a bank that now has 38,000 employees, operates in 19 countries, and manages assets of more than $600 billion, Tan faces a formidable challenge: to sustain that extraordinary momentum and keep wresting market share from much larger global competitors in a moment marked by geopolitical turmoil, falling interest rates, and warp-speed technological change.Â
Tan meets with leaders of sustainability-oriented businesses at a DBS event in September.
Juliana Tan for Fortune
To that end, Tan and her leadership team have embraced a strategy that combines old-fashioned values of trust and safety with newfangled technologies like artificial intelligence, blockchains, and cryptocurrencies. She is eyeing new markets in Asia and the Gulf states, and revamping DBSâs organizational structure and culture to make it feel more like âone bankâ and less like a collection of siloed services.Â
âResilienceâ is a recurrent theme in conversations with Tan. âI think Piyushâs leadership enabled us to build a really solid foundation to navigate whatâs ahead,â she says. âBut I also think whatâs ahead is going to be toughâŠIâve told colleagues, âThis is going to be a volatile year, so you better buckle up.ââ
DBS, like Tan, was born to austerity. Originally named the Development Bank of Singapore, DBS was established by the government of Singapore in 1968, three years after the city-state declared its independence from Malaysia, and was tasked with providing long-term financing for industrial and infrastructure projects deemed crucial to Singaporeâs survival. That meant large, illiquid investments in sectors like shipping, manufacturing, real estate, and utilitiesâ endeavors most private banks considered too risky.Â
The fledgling institution struggled to raise capital, attract partners, and recruit experienced bankers to fulfill its development mandate. Nonetheless, in its first decade, DBS underwrote power plants and water treatment facilities; Singaporeâs flagship industrial zone and sprawling container port; the national shipping line; Singapore Airlines and Changi Airport; as well as the governmentâs ambitious public housing program.Â
In the 1980s and 1990s, as Singaporeâs economy matured, DBS moved into full-service commercial and consumer lending. In 1998, DBS acquired Singaporeâs Post Office Savings Bank, adding 3 million customers, making DBS the dominant retail bank in Singapore. DBS has also expanded overseas, acquiring Hong Kongâs Dao Heng Bank (in 2001) and Citigroupâs consumer business in Taiwan (in 2022). DBS has more than 500 branches in India and 30 in Indonesia, and overseas markets now account for more than 30% of group profits.
But until Gupta, a veteran Citigroup executive, took the reins as CEO in 2009, DBS had a reputation for being a cautious, bureaucratic lender that paid little heed to customer experience. Gupta led a far-reaching overhaul that started with company culture. He championed experimentation, collaboration, and putting customers first. He also pushed the company to invest heavily in digital technologies, declaring that DBS should âact less like a bank and more like a tech company.â That philosophy led to the adoption of large-scale cloud platforms and the use of data analytics and AI long before such methods were embraced by other banks. DBS rolled out mobile-first banking in Singapore, simplified the process of opening a digital account, and created seamless payment systems. In India and Indonesia DBS built âdigibanksâ that reached millions of customers at a fraction of the cost of building a network of physical branches.Â
The payoff was dramatic. In 2024, Guptaâs final year on the job, DBS reported revenues of $17.3 billion, a fivefold increase from when he joined in 2009. Profits last year soared to a record $8.8 billion, while return on equity has risen to 18%, up from around 7% at the beginning of Guptaâs tenure, making DBS one of the worldâs most profitable banks.
Tan began her banking career at Morgan Stanleyâs Singapore office shortly after earning her degree from Oxford University in politics, philosophy, and economics. She focused on investment banking and wealth management and, after a stint at ING Barings, joined Citi Private Bank, where she rose quickly to become head of private banking for Singapore, Malaysia, and Brunei and gained a reputation as one of Asiaâs savviest private bankers.Â
Gupta lured her to DBS in 2010 to scale and modernize DBSâs wealth management franchise. In 2013 she was promoted to head consumer banking as well as wealth management. Tan earned praise for her relentless focus on customer experience and zeal for using data and artificial intelligence to develop innovative, more personalized financial products. Under her leadership, DBS became Asiaâs top private bank.Â
From left: Tan Su Shanâs grandmother, Tanâs mother, and Tan at age 4.
Courtesy of Tan Su Shan
In 2019, Gupta asked Tan to head DBSâs institutional banking group, which serves large corporate and government clients and, along with wealth management and consumer banking, is the other main driver of group revenue. In that role, she pressed colleagues to figure how to apply AI and machine learning models to evaluate corporate cash flowâan exercise she says helped DBS dodge a host of unprofitable deals and avoid the worst of mainland Chinaâs residential property market collapse.Â
âWeâve made all our bankers go through very rigorous testing and learning around cash flow,â she says. âIt was the best thing we did. Now, when our bankers look at a company, they donât just see the assetsââOh, nice ship, nice hotel.â No! Figure out the cash flow, honey! Because you can have the best hotel in the world, but if you havenât got the cash to pay for it, itâs just a white elephant.âÂ
As head of institutional banking, Tan has been deeply involved with DBSâs corporate client relationships and overseas operations, and wrestled with questions of credit risk, regulatory compliance, geopolitics, and long-term corporate strategy.Â
Tan hails Gupta as a âgreat mentor and a tough boss.â But in a wide-ranging conversation at DBSâs sleek headquarters overlooking Singaporeâs Marina Bay, she emphasized that, as CEO, her leadership style will differ from her predecessorâsâin at least two important ways.Â
âIâve told colleagues, âThis is going to be a volatile year, so youâd better buckle up.ââ
Tan Su Shan, CEO, DBS Group
The first is that she has elevated longtime colleague Derrick Goh to a newly created role as chief operating officer where he has broad oversight for all functions and business lines of the bank. â[Piyush] and I complemented each other a lot,â she says. âI brought a lot of customer savvy to the relationships we have. I go deep into businesses, and I think I have a good business instinct. He had strong process-orientation, and he dared to move stuffâŠIâve created a COO office to complement me. I want a strong COO, that guy is Derrick, to help me see things end to end, to be very process-oriented, very disciplined, to have data, to have strong governance, a resiliency framework.âÂ
The second shift is what Tan calls the âone-bank initiative.â âPiyush organized us according to business lineâconsumer, corporate, markets. Iâve kept that but am taking a more one-bank, one-customer approach. Because our small and medium-size enterprise customer could also be a wealth customer. And weâll also be trading with our treasury and markets operations. How do we pull all that data together? How do we have the tech and ops work with the marketing messageâacross countries, across segments, across businesses?â
Tan believes that the new corporate structure facilitates that shift. âIf a client wants to open an account somewhere else [at DBS], I shouldnât be asking for their data all over again,â she says. âIf weâre using agentic AI for payments then I should use that in serving small enterprises as well. I want to reduce duplicative efforts. Iâve strung all my ops together in one person, all my tech together in one person, in order to have that whole-of-bank journey.âÂ
She also hopes the onebank approach will help DBS identify new ways of serving clients in the âwhite spacesâ between its traditional business lines. âIt used to be my financial institutions guys would see the private equity funds without my private banking guys,â she says. âBut today they see them together. Because if itâs a great fund, my private banking guy should be distributing that to our customers. And if the fund is investing in companies we know because we bank them, they need an expert. I want to see our people bring the whole bank to the customer.â
Tan sees AI as a critical tool for delivering on that âwhole bankâ visionâand she is constantly badgering staff to âdrink the Kool-Aidâ on the new technology. âWith AI, you can type in, âWhat should I say to this client Iâm going to see in 10 minutes? How do I bring all of DBS to the client?ââ she says. âYou donât have to stay in your own silo.âÂ
Tan heeds her own advice. At the Fortune Brainstorm AI conference in Singapore in July, she gleefully recalled âgoing to a client pitch quite unpreparedâ and peeking at her phone under the table to surreptitiously ask an AI engine for help. âThe client said: âWow, you know my business so well!â So I cheated,â she admitted with a grin.
âThe day my CEO role was announced, Iâm in a WhatsApp group with my board,â Tan recalled at the Fortune event. âI get a WhatsApp saying that even the CEOâs job will be replaced, or can be replaced, by AI. If I can be replaced by AI, so can everything else.â
Tan exhorts staff to embrace AI as something that can transform them into âsuperhuman bankersâ rather than as a sinister technology that is coming for their jobs. She cites the example of service staff, who field customer queries by phone. âWeâve got a great service staff. But more and more of their work is getting shifted to our âdigibots.â So our guys say, âHow do I reinvent myself?â And I say, âThis is great! Iâve got a whole bunch of clients that arenât tied to any relationship manager. Couldnât you reinvent yourself as a relationship manager?â Thatâs a bit of a psychological change, and itâs a change in your scope of work. But itâs an upgrade: You donât have to think about mundane questions. You can start thinking about constructive ideas for customers.âÂ
Tan was among the first DBS executives to champion AIâs potential. She remembers trying to figure out how to use IBM Watson for wealth management in 2014. âIt didnât work,â she says, laughing, âbut it didnât matter because we learned from it. We got a team. Those people are still with us.â
Today DBS uses AI in myriad ways including fraud detection, algorithmic credit-scoring, employee training, and hyper-personalized customer engagement through AI-powered ânudges.â If a DBS credit-card holder spends more than usual on dining out, the bank might send a prompt suggesting the client put aside a few hundred dollars to meet savings goals. If the cardholder is spending on hotels and airlines, he might get a prompt asking if heâd like to purchase DBS travel insurance. Tan estimates the bank will send more than a billion nudges to retail clients this year. In all, the bank claims to have developed more than 350 use cases for AI, and estimates that DBSâs use of AI will generate economic value of more than $780 million this year.Â
â[AI is] an upgrade. You donât have to think about mundane questions. You can start thinking about constructive ideas.â
Tan Su Shan
Tan wants DBS to lean in on other complex technologies, too. Among them: blockchains, digital assets and cryptocurrencies, which she believes will take on growing significance for global companies and high-net-worth families. Tan argues geopolitical strains, especially in the relationship between the worldâs two largest economies, are driving demand for âalternative payment rails.â In todayâs world, âeverything can be weaponized, including the dollar,â she says. âSo in that weaponized world, how do you continue to help your clients in a regulated, anti-money-laundering kosher way?âÂ
She also views the GENIUS Act, a regulatory framework for U.S.-dollar-backed stablecoins approved by the U.S. Congress in July, as the beginning of much greater tolerance for digital assets by global regulators. âIt came out, and we were like, âWhat? Okay, that was quick!ââ Tan says. âSo now Singapore is scrambling, Hong Kong is scrambling, weâre all scrambling. We need to be nimble.â
Over the past five years, DBS has developed an ambitious portfolio of blockchain- and cryptorelated offerings for institutional and accredited investors. In 2020 the bank launched DBS Digital Exchange (DDEx), a full-service digital asset exchange offering tokenization, trading, custody, and securities-token services. In 2022, DBS teamed with JPMorgan and Temasek (Singaporeâs sovereign investment fund and DBSâs largest shareholder) to create Partior, a blockchain-based interbank and clearing and settlement platform.Â
Last year the bank introduced DBS Token Services, integrating tokenization and smart contract services for banking clients, and teamed with Chinaâs Ant International to introduce a pilot for multicurrency treasury and liquidity management using DBS blockchains for approved investors.
DBS is betting this diverse suite of services offers the right mix of innovation, trust, and global reach to appeal to ultrahigh-net-worth families from Asia and the Gulf states looking to diversify their assets. âWe strongly believe that ultrahighnet-worth families should have investments in three different jurisdictions: Switzerland, the U.S., and Singapore. The Singapore bank should be someone whoâs digitally engaged, can tokenize. Thatâs us.â
Tan is an outspoken advocate for gender equality and female participation in the workplace. In 2001, after the birth of her son, she created the Financial Womenâs Association, a group dedicated to supporting women in Singaporeâs financial industry who wanted to return to the workplace after leaving to have children or care for older family members. âI realized there were a lot of working moms who left and then couldnât come back,â she says. âItâs not that the companies donât want them. Itâs that they donât have confidence to go for the interviews.â Now approaching its 25th anniversary, the group has what Tan describes as a âhuge ecosystemâ that over the years has supported hundreds of successful female professionals.
By most metrics of gender equality, DBS outperforms its Asian peers. Women account for nearly half of the bankâs total employees, 40% of its senior managers, about a third of the Group Management Committee, and a fifth of the board members. But there is still room for improvement. The company has set a goal to increase the percentage of women on its board to 30%, the norm for publicly listed companies in the U.S. and Europe, by 2030.Â
DBS has also acknowledged that women are underrepresented in its technical and engineering roles and has launched hiring and internal development programs to address that gap. Tanâs appointment as CEO sends a powerful message of what female leaders can achieve.Â
Tan credits the presence of strong women role models during her formative yearsâshe cites her grandmother, her mother, and as she shares the black-and-white image on her mobile phone she remembers another formidable woman: Nanyangâs principal, severe in her cheongsam and pointy glasses, âlike that lady in The Incredibles,â she says, chuckling. The principal terrified the children, and yet was the personification of female authority, who later singled Tan out to give a speech in Chinese at the kindergarten graduation. Tan recalls preparing for that appearance as a daunting ordeal, but also a source of prideâone of her earliest memories of being invited to step forward.Â
On weekends when she is in Singapore, Tan often spends time mentoring young female founders she calls her âreverse mentors.â âI have a whole coterie of female founders I helped along their journey,â she says. âI mentor them. Sometimes I invest in them. And when they get more mature, they come back and teach me. They critique me all the time, tell me I am such a dinosaur, and that my social media sucks.âÂ
The harsh verdict on her social media game is open to debate. But a dinosaur? As she presses what is already one of the worldâs most nimble, digitally savvy financial players to keep innovating, experimenting, and evolving, Tanâand the bank she leadsâseem in no danger of extinction.
This article appears in the October/ November Asia issue of Fortune.