October the 7th, 2025 – According to Tourism Minister Tonči Glavina, Croatia is finally moving towards year-round tourism with excellent numbers recorded during the pre-season this year.
As Glas Istre/Voice of Istria writes, HRT Dnevnik recently hosted the Minister of Tourism and Sport Tonči Glavina, who spoke about the excellent results of Croatian tourism, the challenges of the main summer season and plans for the coming year.
At the beginning of the conversation, the minister expressed satisfaction with the data on the pre-season and post-season this year, saying he can now finally say Croatia is moving towards year-round tourism, a goal of the country for many years now.
He also noted that he believes that the country’s strategic framework and various legal measures have resulted in a “record year in tourist traffic and revenues”.
“For the very first time in Croatia’s history, the primary growth has not been generated in the main two summer months. This is one of the main strategic goals – to reduce high seasonality and grow in the pre-season and post-season,” said Glavina, adding that in September, results above five percent growth were achieved, making this September the best in the history of Croatian tourism, significantly better than last year’s record.
When asked whether trends in tourism are changing due to strategy or due to price increases in the season, the minister clarified his view more clearly. “If prices were the only topic or the only cause, then we’d follow some kind of trend all year round. I believe that this is the result of several different things, and prices are only one part of the story,” he said.
He added that price competitiveness is “one of the main elements of choosing a destination throughout the year” and stated that Croatia is finally moving in the right direction and properly developing year-round tourism.
Speaking about the events that have marked and will mark September and October, Minister Glavina stated that they will generate up to 100,000 new overnight stays during this otherwise traditionally rather quiet period. All these events, as he pointed out, are amply financed from the budget and funds of the Croatian National Tourist Board.
On the challenges of seasonality, the minister stated that the country simply cannot pour all of its efforts solely tourism for two or three months and then try to make it stretch and live off it all year round. Croatia’s tourism competition is serious, trends are rapidly changing, and many new destinations are emerging, he said, noting that Croatia must work to stay on top of its game.
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