Chinese premium EV maker Nio Group has sold 321 vehicles across its five European markets in the third quarter.

The quarterly figures mark the first time that sales have crossed three hundred units since late last year as the Shanghai-based company started deliveries of its sub-brand Firefly.

Compared to the third quarter of 2024 — when the sub-brand Firefly was not yet for sale — registrations fell by 20.9% from 406 units.

If considering only the main Nio brand, Q3 sales dropped 27.1%.

Official registration figures and data from the platform EU_EVs, Firefly registered 25 vehicles in Europe in the third quarter.

Nio Group‘s total figures in Q3 represent an increase from both the January—March period, when Nio sold 224 vehicles in the continent, and from the previous quarter, when it had only listed 155 units.

The Nio Group currently operates in five European countries — Germany, the Netherlands, Norway, Denmark, and Sweden — and recently arrived in Belgium.

The company sold 126 vehicles in Europe last month, after 88 vehicles registered in August, including both Nio brand models and the recently debuted Firefly.

The EV maker had listed 107 vehicles in July, from which seven units were Firefly test-drive vehicles registered in Norway and the Netherlands, ahead of the first customer deliveries in mid-August.

In Norway, a total of 63 vehicles from Nio Group were registered in September, a jump from the 24 units sold in the previous month.

According to data published by BOVAG, the company registered 60 Nio units and 3 Firefly vehicles, increasing by five units when compared to the 58 vehicles sold a year ago.

If considering only the Nio brand, registrations were only two units above September 2024.

Having set a goal of selling 1,500 Nio and Firefly vehicles in the Norwegian market this year, the company has only achieved around 20% of the goal in the first nine months.

Firefly, for which European deliveries started in mid-August, totaled 11 units in the country so far.

In the Netherlands, Firefly only registered one unit. The sub-brand has sold eight vehicles since deliveries started, with six more test-drive units having been registered in July.

The Nio brand represented 19 out of the 20 vehicles sold by the Group in the Dutch market last month.

The figures represent a one-unit increase compared to August, and a two-unit decline compared to a year ago.

Nio also sold 20 vehicles in Germany last month, as the company continues efforts to sell inventory of 2022 and 2024 model year vehicles.

Registrations fell by two units year over year, and by three compared to August.

In the first nine months of 2025, Nio sales have dropped nearly 35% year over year.

Swedish registrations reached 23 units — all of them ET5 models. A month ago, the brand had sold 29 units of the same model.

In September 2024, the Chinese EV maker had only sold four units in the country.

After six units sold in August, Danish sales of the Shanghai-based brand declined to zero again. In the Danish market, no Nio vehicle had been sold from January to July.

The six units registered last month were Firefly test-drive EVs, as the sub-brand will be entering the country soon.

The company is revising its business model to include dealerships. Nearly three years after entering Denmark, the Nio brand has sold less than 50 vehicles there.

Nio‘s battery swap system is present in Europe through its 61 Nio Power swap stations.

Through the end of 2026, the company will more than triple the number of European markets it is present as it adopts a new dealership model for new countries via local distributors.

The company will launch in more than a dozen new European markets over the next 18 months, including Austria, Hungary, Luxembourg, Poland, the Czech Republic, Greece, Bulgaria, Cyprus, among others.