Published on
October 10, 2025
By: Tuhin Sarkar
United Airlines is revolutionizing air travel by offering game-changing new airline routes that connect the US directly to Croatia, Italy, Scotland, Iceland, South Korea, and Israel. Starting in 2026, these new nonstop routes will provide US travelers with unparalleled access to some of the most sought-after destinations across Europe and beyond.
Croatia, Italy, Scotland, Iceland, South Korea, and Israel have now become even more accessible, eliminating the need for connecting flights and offering direct connections to the world. United’s expanded network opens up these exciting regions to U.S. tourists, making travel easier, faster, and more convenient.
With these new routes, travelers will not only save time but also gain the opportunity to explore unique, culturally rich destinations. United Airlines is positioning itself as the leading carrier for global travelers looking for both luxury and convenience. These new routes signal the airline’s continued commitment to providing world-class travel experiences.
United Airlines is revolutionising air travel with its exciting new airline routes for the summer of 2026. The airline has announced several new nonstop flights from the US to smaller European cities, offering Americans more access to unique travel destinations. The new airline routes include destinations such as Split in Croatia, Bari in Italy, Glasgow in Scotland, and Santiago de Compostela in Spain. Additionally, United will be enhancing its international network with flights to Reykjavik, Iceland, Seoul, South Korea, and Tel Aviv, Israel. These new routes are part of United’s continued effort to make travel to Europe, and beyond, more accessible and enjoyable for high-spending travellers.
United Airlines and Its Strategic Expansion in 2026
In 2026, United Airlines will connect major US cities to a range of lesser-known but highly desirable European destinations. The new airline routes are part of United’s broader strategy to offer direct flights to less crowded cities, providing travelers with a unique chance to explore more than the typical tourist hotspots.
New Airline Routes from Newark Liberty International Airport
United’s hub at Newark Liberty International Airport (EWR) will see new nonstop flights to several sought-after European cities starting in April 2026. These destinations are perfect for American travellers seeking new adventures, cultural experiences, and rich histories that go beyond the typical capitals.
Split, Croatia
Starting April 30, 2026, United will offer nonstop flights from Newark to Split, Croatia. Split is known for its beautiful coastline, UNESCO-listed sites, and Roman architecture. This will be the first nonstop service between the US and Split, making it easier than ever for American tourists to visit Croatia. With its ancient history and stunning natural beauty, Split offers a perfect blend of culture and relaxation, attracting travelers looking to experience the Adriatic coast.Bari, Italy
Beginning May 1, 2026, United will launch nonstop flights to Bari, Italy, from Newark. Bari is located in the Puglia region of southern Italy and is known for its picturesque Old Town, medieval streets, and beautiful beaches. This route will offer American tourists a direct link to one of Italy’s most charming and culturally rich regions. Bari’s culinary delights, historical sites, and coastal beauty will make it a must-visit destination for many.Glasgow, Scotland
United will also begin nonstop service from Newark to Glasgow, Scotland, on May 8, 2026. This daily flight will provide easy access to Scotland’s largest city, which is famous for its vibrant arts scene, rich industrial history, and stunning architecture. Glasgow is a dynamic cultural hub, offering everything from museums and galleries to an exciting food scene. This route will give Americans the chance to explore Scotland beyond the more common destinations like Edinburgh.Santiago de Compostela, Spain
Starting May 22, 2026, United will offer three weekly nonstop flights from Newark to Santiago de Compostela, Spain. Known for its historical significance as the final destination of the Camino de Santiago pilgrimage, Santiago de Compostela offers a mix of medieval architecture and spiritual heritage. This city is perfect for those looking to immerse themselves in history and culture, making it an ideal destination for American travellers seeking a meaningful journey.Expanding Access to Other Global Destinations
United is not just focusing on European destinations; it is also expanding its reach to other parts of the world. With new routes to Reykjavik, Seoul, and Tel Aviv, United is connecting U.S. travelers to even more global hotspots.
Reykjavik, Iceland
On May 21, 2026, United will begin daily nonstop flights from Washington Dulles International Airport to Reykjavik, Iceland. Known for its stunning natural landscapes, geothermal hot springs, and unique volcanic terrain, Iceland has become one of the most popular destinations for adventure travelers. United’s new route will provide American tourists with direct access to this stunning country, making it easier to explore Iceland’s beauty.Seoul, South Korea
Beginning September 4, 2026, United will offer daily nonstop flights from Newark to Seoul, South Korea. Seoul is a city that blends modern technology with ancient traditions, offering visitors an exciting mix of history, culture, and innovation. With this new route, American travelers can enjoy the convenience of direct flights to one of Asia’s most vibrant and forward-thinking cities.Tel Aviv, Israel
United will also increase its service to Tel Aviv, Israel, by adding a third daily flight from Newark starting March 28, 2026. Tel Aviv is known for its stunning Mediterranean beaches, vibrant nightlife, and rich history. With more flights available, this route will offer American tourists more flexibility when traveling to one of the most culturally significant cities in the Middle East.Why United Airlines is Betting on Smaller European Cities
United Airlines’ new focus on smaller European cities like Split, Bari, and Santiago de Compostela reflects a broader trend in the travel industry. More and more travelers are seeking authentic, off-the-beaten-path destinations that offer a more intimate and personal experience compared to the overcrowded capitals of Europe. These cities are becoming increasingly popular for those looking to escape the tourist crowds and immerse themselves in local cultures.
By offering nonstop flights to these lesser-known cities, United is catering to travelers who value authenticity, cultural richness, and the opportunity to explore new, less commercialized destinations. These smaller cities also offer a more relaxed atmosphere, giving visitors a chance to experience the local culture without the overwhelming crowds often found in major capitals.
The Impact on American Travel to Europe
These new airline routes to smaller European cities represent a shift in how American travelers approach international travel. Instead of focusing solely on well-known destinations like Paris, Rome, and London, travelers are looking for new places to visit that offer a more authentic, immersive experience. United Airlines is tapping into this trend by providing convenient, nonstop flights to destinations that were previously more difficult to access without connecting flights.
This shift in travel preferences will likely benefit not only United Airlines but also the tourism industries of the destinations themselves. Smaller cities in Europe will see an increase in visitors, which will help stimulate local economies and promote cultural exchange between the U.S. and Europe.
United Airlines’ Commitment to Customer Loyalty
United Airlines’ decision to add these new routes is also a part of its broader strategy to strengthen customer loyalty. The airline has long focused on providing premium services, including its popular Polaris business class, which offers lie-flat seats and enhanced in-flight amenities for long-haul travelers. By offering more direct flights to smaller cities, United is making it easier for its passengers to travel to unique destinations while enjoying the luxury and comfort they expect.
Additionally, United’s vast international network and commitment to expanding its flight options give frequent travelers more reasons to choose the airline. This strategy not only benefits American travelers but also reinforces United’s position as a leader in the global airline industry.
United Airlines is Shaping the Future of Travel
United Airlines’ summer 2026 expansion plans show a clear shift towards providing more diverse travel options for its customers. By offering nonstop flights to smaller European cities and enhancing its international network with routes to Iceland, South Korea, and Israel, United is giving travelers the opportunity to explore unique, lesser-known destinations. This strategic expansion reflects the growing demand for authentic travel experiences and offers a taste of the future of travel. United Airlines continues to prove its commitment to customer satisfaction and global connectivity, making it a top choice for American travelers seeking the best in service, convenience, and access to the world’s most exciting destinations.
United Airlines’ Bold Move in 2026 International Travel
United Airlines is shaking up the summer 2026 international travel landscape with new, exciting routes to lesser-known but culturally rich European destinations. The airline is expanding its network beyond the typical European capitals and targeting high-spending travelers eager to experience unique, off-the-beaten-path cities. Beginning in April 2026, United will introduce new nonstop flights from its Newark Liberty International Airport hub to Split in Croatia and Bari in Italy’s Puglia region. These destinations, along with others like Santiago de Compostela in Spain, are part of United’s broader strategy to offer more direct flights to smaller, desirable cities that attract affluent visitors.
The announcement marks a significant departure from traditional European air travel, as more airlines, including United, shift their focus to less mainstream tourist cities. United is competing with Delta Airlines, which also recently unveiled similar routes, such as nonstop flights to Malta and Sardinia. As the demand for premium, unique travel experiences continues to grow, these new nonstop routes signal a strategic shift in United’s efforts to capture the lucrative business of high-spending international tourists.
The Appeal of Smaller European Cities for High-Spending Travelers
United’s strategy is focused on capturing the interest of travelers seeking more intimate, culturally rich experiences away from overcrowded tourist destinations. European capitals like Paris, Rome, and London have long been top choices for international tourists. However, these cities are increasingly feeling the pressures of mass tourism, pushing many high-spending travelers to explore quieter, less conventional destinations that offer authentic experiences.
Split, for example, offers a stunning coastline, a UNESCO World Heritage Site, and access to the islands of the Adriatic Sea. Bari, located in southern Italy, is famed for its historic Old Town, its medieval streets, and its coastal beauty. Santiago de Compostela, located in Spain’s Galicia region, is known as the final destination for pilgrims walking the Camino de Santiago and offers a rich cultural and spiritual history. These cities promise high-end travelers the opportunity to experience the best of Europe, but in a way that feels more personal and unique.
United’s focus on these destinations indicates a shift toward connecting smaller, cultural hubs with major American cities. Travelers can now bypass the need for connecting flights, making these destinations even more accessible. United’s goal is clear: to cater to the modern, discerning traveler looking for both luxury and authenticity in their European adventures.
New Routes and Expanded International Network
United Airlines’ new summer 2026 routes are part of an overall effort to expand its international footprint, adding exciting destinations that align with the growing demand for more tailored travel experiences. Starting April 30, 2026, the airline will operate nonstop flights from Newark to Split, marking its second destination in Croatia. The very next day, United will launch its flight to Bari, offering a direct route from New Jersey to southern Italy. These additions are set to give travelers more access to beautiful, historic, and culturally rich locations, all with the convenience of nonstop flights.
Additionally, United will launch another highly anticipated nonstop flight on May 22, 2026, from Newark to Santiago de Compostela in Spain. This city, located at the end of the Camino de Santiago pilgrimage trail, draws millions of visitors annually due to its spiritual significance and stunning architecture. United’s investment in these lesser-explored cities demonstrates its commitment to tapping into the high-end travel market and meeting the desires of affluent travelers looking for quality, not just quantity, in their travel destinations.
United is also not stopping at just these European cities. On May 21, 2026, it will begin operating nonstop flights from Washington Dulles International Airport to Reykjavik, Iceland, a city known for its unique volcanic landscapes and growing tourism industry. These nonstop flights to Iceland, along with other routes like Newark to Seoul, South Korea, starting in September 2026, solidify United’s position as a leading carrier in the global tourism industry.
High-End Travelers and United’s Polaris Cabin
United’s new routes come equipped with the airline’s premium services, including its lie-flat Polaris cabin, a significant attraction for high-spending travelers. These cabins provide superior comfort for long-haul flights, offering amenities like fully flat seats, enhanced dining options, and dedicated service to ensure a luxurious and seamless travel experience. As these new flights to smaller European cities are launched, United is clearly positioning itself to appeal to a growing number of affluent travelers who value comfort, exclusivity, and convenience.
United has long maintained that its international network, especially through nonstop routes, is a key driver of customer loyalty. By adding flights to destinations that promise unique cultural experiences, United is working to enhance its competitive edge over rivals like Delta, which recently announced new nonstop routes to Malta and Sardinia. United’s expansive international route network, combined with its premium offerings, aims to provide travelers with the best of both worlds: direct access to new destinations and a high-class travel experience.
A Shift in U.S. Airlines’ Strategy Towards Premium Travel
United’s decision to add routes to smaller European cities speaks to a broader trend within the airline industry, where U.S. carriers are beginning to focus more on high-value tourists. Both United and Delta are recognizing the growing demand from affluent travelers for more personalized, exclusive travel options. Rather than focusing solely on the major capitals, airlines are diversifying their networks to include destinations that appeal to luxury tourists, whether they are looking for historical charm, scenic beauty, or cultural depth.
These shifts align with global tourism trends, where tourists increasingly seek out experiences that are not only luxurious but also meaningful and off the beaten track. As a result, airlines are catering to this demographic by offering more direct flights to emerging destinations that promise just such experiences. United’s strategic focus on cities like Split, Bari, and Santiago de Compostela is an important part of this shift.
The Growing Demand for Nonstop Flights
The ability to fly nonstop to these new destinations is a game-changer for many travelers, particularly those with limited time who want to get to their destination quickly and comfortably. Nonstop flights save time and hassle, making them especially attractive to high-spending tourists who are looking for a seamless travel experience. With these new routes, United is capitalizing on the increasing demand for nonstop flights to lesser-explored cities, ensuring that its customers can access unique locations with the convenience and luxury they desire.
United’s Global Vision and Strategic Expansion
United’s push to introduce new international routes in 2026 is part of its broader vision to enhance its global network and meet the demands of an evolving travel market. As the airline continues to grow its fleet and expand its international presence, its focus on smaller European cities is a strategic move to capture the growing luxury travel market. By providing direct flights to unique, culturally rich destinations, United aims to strengthen its position as a top choice for affluent travelers looking for both adventure and comfort.
Conclusion: A New Era of Luxury Travel and Business Tourism
United Airlines’ summer 2026 international travel plans signal a new era in the way high-end travelers experience Europe. By offering nonstop flights to smaller cities such as Split, Bari, and Santiago de Compostela, United is tapping into a growing market of travelers who seek both exclusivity and authenticity in their destinations. These new routes, combined with United’s premium services and focus on customer loyalty, underscore the airline’s commitment to providing luxurious, seamless travel experiences that cater to today’s discerning traveler. As business tourism and luxury travel continue to evolve, United is well-positioned to lead the way in connecting high-spending travelers with some of Europe’s most unique and culturally rich destinations.