Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stage. As part of the campaign, they’ve released a new Global Impact Report that reveals how Australian sounds are resonating worldwide.

“Australia continues to punch well above its weight, producing some of the best music on the world stage,” said Marty Doyle, Editorial Lead, AUNZ. “We’ve seen export streams of Australian artists increase by 37% in just four years. These are results worth celebrating, and this report sparks a broader conversation about how we as a collective music industry can continue to support that momentum.”

At the core of this dual endeavor is the launch of Spotify’s inaugural Global Impact Report, which includes the latest edition of the Australian Music Global Impact List. This first-of-its-kind account showcases how Australian music is traveling internationally and highlights the immense value of streaming for Australian artists.

“Breaking into the U.K. and U.S. markets has traditionally been the benchmark for most Australian artists, and those remain key,” Marty said, “but the Global Impact Report helps challenge our thinking around audience development and highlights the growth opportunities in markets like Brazil and the Philippines.”

Export streams of Australian artists on Spotify grew a significant 37% from March 2021 to March 2025. 

The full Global Impact Report can be found on the Turn Up Aus microsite, alongside artist video case studies that underscore Spotify’s commitment to industry advocacy.

In addition to sharing their Global Impact Report, they’re bringing Spotify’s top global editorial talent to Australia for Turn Up Aus: The Export Edition, an afternoon packed with insights, conversation, and connection. “We’re always trying to look forward as to what’s next, but these events are good reminders that sometimes we need to check the rearview mirror. It’s important to celebrate the wins and ground the data in real stories and experiences,” said Marty.

To explore the full story of Australian music’s global impact, visit the new Turn Up Aus website.