Published on
October 11, 2025
Costa Rica, Croatia, Portugal, Turkey, and India are set to be some of the most exciting travel destinations in 2026, each offering a wealth of hidden gems and must-see spots that will captivate any traveler. Costa Rica’s lesser-known beaches and wildlife reserves are perfect for those looking to escape the crowds, while Croatia’s quaint villages and undiscovered islands offer a peaceful retreat away from the typical tourist paths. In Portugal, travelers can discover untouched coastal towns and scenic villages, offering authentic experiences away from the tourist bustle. Turkey’s combination of ancient ruins, secret beaches, and lesser-known regions like Cappadocia make it an adventure for those seeking a mix of history and natural beauty. India, with its vast cultural diversity, continues to reveal hidden treasures, from remote hill stations to pristine lakes and untouched rural landscapes. These countries not only boast well-known attractions but also offer hidden secrets waiting to be explored, making them must-visit destinations for 2026.
To meet this demand, airlines are launching new seasonal routes to destinations that were once off the radar for mass tourism. Recently, airlines have begun offering flights to places like Madeira, Greenland, and Edinburgh, providing options for travelers seeking tranquility away from overcrowded tourist hotspots. At the same time, international tourism to African countries surged by 12% in the first half of 2025, signaling a shift in travel patterns. Africa, long overlooked by many tourists, is now experiencing the fastest-growing tourism sector, offering new opportunities for both travelers and local economies alike.
Why Certain Cities Are Gaining Traction
In recent travel reports, certain destinations have seen a significant increase in interest, driven by travelers seeking something different. One standout location is Limón, a coastal province in Costa Rica. Searches for this destination have increased by 289%, thanks to its stunning beaches, vibrant culture, and lush landscapes, which are drawing travelers who want to explore beyond the typical tourist cities in Costa Rica.
The city of Jaipur in India has also seen a surge in interest, with searches increasing by 109%. Known for its majestic palaces, historic forts, and colorful markets, Jaipur’s appeal is rooted in its rich cultural heritage, making it a prime spot for those seeking a traditional yet vibrant travel experience. Similarly, Bodrum in Turkey experienced an 85% rise in searches, thanks to its combination of serene beaches, lively nightlife, and historical charm. Other cities like Vail, Colorado, Madeira in Portugal, and Zadar in Croatia also saw notable increases in interest, reflecting a broader trend toward less conventional but equally captivating destinations.
Emerging Travel Trends: New Ways to Explore the World
As the travel landscape evolves, new trends are reshaping the way people plan their trips. One such trend is the rise of “Glowmads,” travelers who seek wellness and beauty treatments as the primary reason for their journey. These travelers are drawn to destinations offering specialized spa treatments, wellness retreats, and rejuvenating experiences that focus on mental and physical well-being. Glowmads are leading the charge in a growing niche of wellness tourism, where relaxation and self-care are the top priorities.
Another growing trend is literary travel, with many individuals seeking out destinations tied to books or literary history. Research shows that 55% of travelers express interest in visiting places mentioned in novels or inspired by the stories they love. This type of travel offers a deeper connection to the places that shaped their favorite literary works, turning a regular vacation into an immersive, book-inspired journey.
Additionally, travelers are increasingly seeking out experiences tied to their personal passions. Whether it’s attending live concerts, sporting events, or following their favorite musicians and teams on tour, passion-driven travel is gaining momentum. These types of trips go beyond sightseeing, allowing travelers to connect with their interests in a more meaningful way.
As we look ahead to the future of travel, it’s clear that accommodation preferences are also shifting. A growing number of travelers are looking for “unique stays,” where the experience of the hotel itself becomes a key part of the trip. Instead of simply booking a place to sleep, many are seeking accommodations that offer standout features such as remarkable architectural designs, relaxing wellness facilities, and impressive pools. For the hospitality industry, this presents an opportunity to cater to travelers who crave novelty and excitement from the places where they stay.
Culinary Exploration Through “Shelf Discovery”
One of the more fascinating trends in travel is the rise of “shelf discovery”—a term used to describe the growing interest in exploring local food markets, street fairs, and supermarkets. Rather than focusing solely on dining at high-end restaurants, travelers are now discovering regional foods and drinks by visiting local stores and markets. A significant 39% of travelers enjoy exploring supermarkets while traveling, sampling local specialties, exotic ingredients, and unique beverages that are often unavailable back home.
Moreover, 34% of travelers are particularly interested in discovering food brands and products that are unique to their travel destination. This shift in culinary exploration shows how food-centered travel is evolving, moving away from traditional dining experiences toward more immersive, authentic ways of connecting with local food culture.
Costa Rica, Croatia, Portugal, Turkey, and India offer a treasure trove of hidden gems and must-see destinations for 2026, from secret beaches and ancient ruins to untouched villages and vibrant cultural experiences, perfect for travelers seeking both adventure and authenticity.
The Future of Travel: Personalization and Discovery
The landscape of tourism is shifting towards more personalized and authentic experiences. Whether it’s traveling to unexplored destinations like Costa Rica’s Limón or participating in emerging trends such as wellness retreats or literary-inspired trips, travelers are increasingly seeking to shape their vacations around their personal interests and passions.
As destinations and accommodations continue to evolve to meet the demands of modern travelers, the future of tourism is bright with new opportunities. From wellness-focused trips to food market explorations, the travel industry has the chance to offer diverse and enriching experiences that cater to a wide range of interests. For those seeking a more meaningful travel experience, the world is full of untapped destinations and fresh experiences waiting to be discovered.
