Published on
October 14, 2025
New research from TUI has revealed a remarkable surge in interest for colder destinations among travellers, with Iceland leading the way. Searches for Iceland have skyrocketed by an astonishing 92% compared to the same period last year, while Lapland has also seen strong growth, increasing by 42%.
The trend comes after an unusually hot summer in the UK, prompting holidaymakers to embrace cooler climates for their next getaway. Winter destinations now offer a wealth of unique, bucket-list experiences—from chasing the elusive Northern Lights to embarking on magical Santa-themed adventures. Travellers are increasingly prioritising holidays that combine wonder, cultural immersion, and unforgettable memories.
Exploring Iceland with TUI
Iceland offers an extraordinary blend of natural beauty, adventure, and relaxation. TUI’s dedicated experiences division, TUI Musement, provides travellers with carefully curated excursions designed to showcase the country’s most iconic sights and activities.
For those opting for TUI package holidays, Iceland trips often include two premium excursions as part of the price: a thrilling night-time hunt for the Northern Lights and an immersive Golden Circle tour featuring glacial waterfalls, erupting geysers, and volcanic landscapes.
Where to Stay
TUI Packages with Excursions Included
A seven-night package in Reykjavik offers accommodation at the 4-star Reykjavik Lights Hotel on a bed and breakfast basis, starting from £826 per person. The package is based on two adults sharing a double room and includes TUI Airways flights, 20kg hold luggage, airport transfers, and two excursions: the Northern Lights hunt and Golden Circle tour.
Flexible Itinerary Packages
For travellers who prefer to explore at their own pace, TUI’s ‘plan your own itinerary’ option provides flights, accommodation, and transfers without pre-set excursions. A seven-night trip at the 3-star Hotel Fron in Reykjavik starts from £550 per person. Guests can tailor their holiday experiences, creating a bespoke journey across Iceland’s diverse landscapes.
Unmissable Experiences in Iceland
Golden Circle and Blue Lagoon with Kerid Volcanic Crater – from £179 per person
This full-day adventure hits Iceland’s most famous natural attractions. Visitors start at Thingvellir National Park, where the North American and Eurasian tectonic plates converge. Next, the journey continues to the erupting Strokkur hot spring, followed by Gullfoss Waterfall, which plunges 32 meters into a rugged canyon. The tour also includes the Kerid Volcanic Crater, a 3,000-year-old geological wonder, before concluding at the iconic Blue Lagoon for relaxation in its geothermal waters.
Classic Whale Watching Tour in Reykjavik – from £90 per person
A three-hour voyage at sea allows travellers to spot whales, dolphins, and porpoises under the guidance of expert naturalists. Common sightings include minke and humpback whales, white-beaked dolphins, and harbour porpoises, with occasional glimpses of killer whales and fin whales.
Glacier Hiking and South Coast Tour – from £136 per person
This adventure explores Iceland’s dramatic south coast, visiting waterfalls such as Seljalandsfoss, Gljúfrabúi, and Skógafoss. Participants then hike on the Sólheimajökull glacier, equipped with helmets, harnesses, crampons, and ice axes. The tour concludes at the black sand beach of Reynisfjara, a haven for birdwatchers and nature enthusiasts, with puffins and other seabirds nesting along the cliffs.
The Appeal of Winter Travel
The rising interest in Iceland and Lapland reflects a broader shift in travel preferences. Holidaymakers increasingly value destinations that offer immersive experiences, spectacular natural beauty, and the chance to engage in activities not possible in warmer climates. With tailored packages, excursions, and flexible itineraries, TUI is helping travellers turn winter vacations into extraordinary adventures.
Conclusion
As travellers seek memorable and meaningful journeys, winter destinations like Iceland and Lapland are emerging as top choices. With curated excursions, flexible travel options, and breathtaking natural attractions, these destinations offer an escape from the ordinary and a chance to experience the extraordinary.
