Following the successful 2024 launch of the ‘Thrill your senses’ platform, Connoisseur teamed with SICKDOGWOLFMAN and Exit Films’ Jason Evans to debut its new Italian-inspired ‘La Dolce Vita’ range.
Much like Connoisseur’s brand-new Pistachio Gelato and Almond Biscotti flavours, the campaign evokes the sights, sounds, and ultimately, tastes of Southern Italy via a beautifully orchestrated film by Jason Evans, and suite of stunning stills captured by Saskia Wilson.
James Orr, creative director, SICKDOGWOLFMAN, said, “With La Dolce Vita, we wanted to bottle up the romance and sensory richness of Italy, the leisurely pace, the joy found in simple indulgences. It’s Connoisseur at its most evocative, an invitation to slow down and savour the beauty in every moment.”
Carla Loucas, marketing manager, Connoisseur, said, “Through this campaign, we wanted to bring that spirit of effortless Italian indulgence to life, reminding Australians that every scoop of Connoisseur is an opportunity to experience a little everyday delight.”
The integrated campaign will feature bespoke content running across TV, digital, social, and OOH.