Independent Australian advertising agency Howatson+Company has been named the third best Australian startup on LinkedIn’s 2025 Top Startups Australia list, an annual ranking of the country’s most exciting emerging companies to work for.
It’s the third consecutive year the indie has made the list, evaluated from LinkedIn data across key pillars of employee growth, jobseeker interest, member engagement wit the company, and ability to attract talent from other top companies.
Eligible Australian businesses must be independent, privately held, fewer than five years old, and have at least 30 full-time employees.
The agency thanked the platform and congratulated other companies featured on the list.
“At H+Co, our fourth year has been our biggest yet,” the company posted on LinkedIn.
“We’re so honoured and proud to be included in LinkedIn’s Top Startup list for the third year running — and thrilled to be ranked #3 this year!”
The result comes after mammoth year for Howatson+Company. In January, LBB revealed the agency won Myer‘s consolidated creative and production accounts. This was followed by further pitch wins, including the Australian Financial Review and Vodafone, as well as the retention of UNSW.
In 2025, the agency also appointed Lilian Sor as chief strategy officer and Katherine Chen as chief client officer. Outside the C-Suite, Howatson+Co also added executive strategy director Katharina Wynne and creative directors Letizia Bozzolini and Justin Butler to its team.