Published on
October 17, 2025
Greece continues to strengthen its position as a key player in European tourism markets, particularly in the Baltic region and Italy. Recently, the Greek National Tourist Organization (GNTO) showcased the country’s diverse offerings at two major events: the “Around the World” Roadshow in the Baltic countries and the TTG Travel Experience 2025 in Italy. These initiatives highlighted Greece’s prominence in the tourism industries of both regions, reaffirming its status as one of the top three destinations in the Baltic markets. Additionally, Italy’s growing interest in Greek travel experiences points to a bright future for tourism between these nations.
Greece’s Impact in the Baltic Tourism Scene
During the first week of October 2025, Greece’s tourism sector was actively promoted across the Baltic countries (Estonia, Latvia, and Lithuania). The roadshow, organized by Aviareps, attracted travel industry professionals from more than 30 agencies, airlines, and destination management companies (DMCs). The primary focus was on introducing Greece’s lesser-known destinations while emphasizing its broad, sustainable tourism offerings.
This event also highlighted the diverse attractions that Greece offers, catering to the increasing demand for multi-thematic and eco-conscious travel experiences. Greece’s participation in the Baltic roadshow confirmed its place among the top three destinations in these markets, alongside Spain and Turkey. This strong presence reflects a growing interest from Baltic travelers in exploring not just Greece’s popular spots, but also its more hidden gems.
As Greek tourism continues to thrive in this region, the cooperation between local tourism organizations, such as those from Thessaloniki and Halkidiki, further enhances the country’s appeal. These collaborations ensure that travelers are not only exposed to Greece’s well-known destinations but also invited to explore lesser-explored treasures.
Greece’s Strong Presence at the TTG Travel Experience in Italy
Simultaneously, the Greek tourism sector made a significant impact at the TTG Travel Experience in Rimini, Italy, from October 8-10, 2025. The event served as a platform for Greek tourism professionals to connect with Italian travel operators, journalists, and tour companies. The Italian market, known for its discerning travelers, has shown increasing interest in Greek destinations, particularly for tour packages that blend rich cultural heritage with modern luxury.
The GNTO‘s collaboration with Italian National Tourist Office (ENIT) led to several business-to-business (B2B) meetings, where Greek tourism representatives discussed new opportunities to expand travel offerings for Italian tourists. The event also featured numerous networking opportunities, which allowed tourism professionals to build stronger ties between Italy and Greece, laying the groundwork for more dynamic collaborations in the coming years.
Building Stronger Relationships with Italian Travel Agents
Another notable development at the TTG Travel Experience was the election of Kyriaki Boulasidou, head of the Italian National Tourist Office, to the position of president of the Association of National Tourism Organizations (ADUTEI) based in Italy. This appointment strengthens Greece’s influence within the Italian tourism market and opens doors for more strategic partnerships and promotional campaigns targeting Italian tourists.
Greek tourism representatives, alongside 13 co-exhibitors, actively engaged with Italian tour operators and journalists. These meetings focused on increasing Greece’s visibility through press trips, improving its representation in Italian media, and ensuring that Greek destinations remain top-of-mind for the Italian public.
Travel Tips: Exploring Greece from the Baltic and Italy
For travelers from the Baltic and Italy considering a Greek getaway, there are a few tips to keep in mind:
Discover Lesser-Known Destinations: While famous destinations like Athens, Santorini, and Mykonos draw many visitors, Greece offers a plethora of hidden gems worth exploring. The Peloponnese and Thessaloniki are excellent examples of regions offering unique experiences for travelers.Sustainable Travel: As travelers increasingly seek eco-conscious options, Greece’s growing emphasis on sustainable tourism can be a big draw. Look for eco-friendly accommodations and activities that respect Greece’s natural beauty.Plan for Cultural Immersion: Greece’s rich history, museums, and ancient ruins make it a prime destination for cultural tourists. Many lesser-visited regions in Greece offer opportunities to explore historical sites away from the crowds.Networking for Travel Agents: For industry professionals, events like the TTG Travel Experience in Rimini offer great networking opportunities to form partnerships and explore new business avenues for promoting Greek tourism.Greece’s Strategic Expansion in Key European Markets
Greece’s participation in both the Baltic Roadshow and the TTG Travel Experience shows its commitment to expanding its footprint in key European markets. Its close ties with the Baltic countries and Italy signal a bright future for Greek tourism, with the promise of more innovative travel packages, more sustainable tourism options, and stronger business collaborations between travel agencies, operators, and journalists in these regions.
Expanding the Horizon for Future Travel
In light of its recent achievements in both the Baltic and Italian markets, Greece is poised for even greater success in the coming years. Whether travelers are seeking history, culture, or unique hidden destinations, Greece offers something for everyone. By continuing to participate in global tourism events and fostering strong relationships with key players in the industry, Greece is well-positioned to maintain its status as one of Europe’s top destinations.
