Published on
October 17, 2025
China joins Greece, Vietnam, Moldova, Jordan, Kenya, and more in expanding visa-free policies to accelerate tourism in the third quarter of 2025, reflecting a global shift towards more open travel. As nations across the globe increasingly eliminate visa requirements, they are boosting international arrivals, fostering stronger bilateral ties, and positioning themselves as more accessible destinations. This strategic move not only simplifies travel but also enhances economic growth by attracting millions of tourists who can now explore these countries with fewer barriers, marking a significant step in reshaping the tourism landscape.
The global tourism landscape in the third quarter of 2025 has witnessed a dynamic shift, as several countries around the world have expanded or introduced visa-free travel policies. This strategic move aims to stimulate the tourism sector, enhance international connectivity, and foster stronger bilateral ties. Among these countries, China has made significant strides in expanding its visa-free access, joining an impressive list of nations including Greece, Vietnam, Moldova, Jordan, and Kenya, all of which are working towards a more open and accessible travel environment.
China’s Remarkable Surge in Visa-Free Arrivals
According to the National Immigration Administration (NIA), foreign nationals made 7.246 million visits to China in the third quarter of 2025, marking a substantial 48.3% year-on-year increase. This growth is largely attributed to China’s recent expansion of its visa-free travel policies, which has made it easier for tourists from numerous countries to enter the country without the traditional bureaucratic hurdles.
Key Highlights of China’s Visa-Free Policies:
76 Countries Eligible for Visa-Free Entry: Citizens from 76 countries, including major global markets such as the United States, Japan, and Germany, can now enter China without requiring a visa. This move has simplified travel for millions of potential visitors, who can now experience China’s rich culture and tourism offerings with greater ease.55 Countries Granted Visa-Free Transit for Up to 10 Days: In addition to the 76 countries with full visa-free access, nationals from 55 other countries can benefit from a visa-free transit policy for up to 10 days when traveling through China en route to a third country. This initiative further enhances China’s role as a critical transit hub for global travelers.
The expansion of these visa-free travel policies is not only a boost for tourism but also a key element in China’s ongoing strategy to strengthen its global influence. The increased number of international visitors highlights China’s growing appeal as a major travel destination.
Vietnam’s Tourism Boom through Visa-Free Access
Vietnam is another country that has seen significant growth in tourism thanks to the expansion of its visa-free policies. By the end of Q3 2025, international arrivals to Vietnam had surged by 21.5%. This impressive rise is directly linked to the country’s new visa-free policy, which has attracted tourists from several European nations.
Notable Developments:
Visa-Free Access for European Travelers: Citizens of countries such as Germany, Poland, Denmark, Croatia, and Switzerland can now visit Vietnam without the need for a visa. This move has led to an increase in European tourists, helping to diversify Vietnam’s visitor base.Impact on Tourism Numbers: The visa-free policy has proven to be highly successful in attracting foreign travelers. As a result, the country has experienced a significant rise in international tourist arrivals, solidifying its position as a key destination in Southeast Asia.Growing Appeal of Vietnam: The tourism boom in Vietnam reflects the country’s increasing appeal as a travel destination. From its vibrant cities like Ho Chi Minh City to its serene landscapes in Ha Long Bay, Vietnam’s diverse offerings continue to attract a global audience.Jordan’s Strategic Partnership with Russia
In June 2025, Jordan took a bold step by signing a visa-free travel agreement with Russia, allowing citizens of both nations to visit each other for up to 30 days per trip and 90 days per year. This agreement is expected to significantly boost tourism between the two countries while strengthening their political and economic relations.
Key Highlights:
A Strong Bilateral Bond: The visa-free policy between Jordan and Russia is more than just a tourism initiative; it is part of a broader strategy to strengthen bilateral ties. This partnership is expected to facilitate greater cultural exchange and economic cooperation between the two nations.Simplified Travel for Tourists: Russian tourists, in particular, now have easier access to Jordan, which is home to world-renowned historical sites such as Petra, the Dead Sea, and Wadi Rum. Similarly, Jordanians can explore Russia’s rich cultural heritage without the added hassle of obtaining a visa.Kenya’s Bold Move to Eliminate Visa Requirements
Kenya made waves in the tourism industry by announcing the complete removal of visa requirements for all travelers. This bold move is a significant part of Kenya’s strategy to enhance its position as a leading tourism destination in Africa. By removing barriers to entry, Kenya has streamlined the travel process, making it easier for tourists to visit its stunning natural landscapes, wildlife, and cultural attractions.
Impact of Kenya’s Policy:
Increased Visitor Numbers: With visa requirements no longer a hurdle, Kenya has become even more attractive to international tourists. This has resulted in a marked increase in visitor numbers, positioning Kenya as a prime destination for both leisure and business travelers.Wildlife and Cultural Tourism: Kenya’s diverse attractions, including its world-famous national parks and wildlife reserves, are expected to see a significant uptick in tourism. The country’s rich cultural heritage, combined with its iconic landscapes, makes it a must-visit for travelers seeking a unique African experience.Mongolia’s Vision for a More Accessible Tourism Sector
Mongolia, a nation known for its vast, rugged terrain and nomadic traditions, has also implemented a visa-free policy that is set to last until the end of 2025. This policy allows visitors from 34 countries, including all EU nations (except Germany), the UK, Australia, and New Zealand, to enter Mongolia without a visa. This initiative aims to attract more international tourists while enhancing the country’s global connectivity.
Mongolia’s Tourism Growth Strategy:
Boosting Connectivity: In addition to its visa-free policy, Mongolia has been actively working to improve its connectivity. The introduction of direct flights from United Airlines to Mongolia in May 2025 is a testament to the country’s efforts to improve its tourism infrastructure.Opening Up to International Visitors: Mongolia’s visa-free policy opens up opportunities for travelers to explore the country’s unique culture and landscapes. From the vast Gobi Desert to the nomadic lifestyle, Mongolia offers an immersive travel experience that attracts those looking for something off the beaten path.Greece’s Strong Tourism Performance in 2025
Greece, a country renowned for its ancient history, beautiful islands, and Mediterranean climate, has continued to see strong performance in the tourism sector in 2025. Greece’s travel sector achieved a surplus of €6 billion in the first half of 2025, marking a 9.1% increase from the previous year. This growth is driven by several factors, including a 24% rise in travel payments and a 10.1% increase in average expenditure per overnight stay.
Key Factors Driving Greece’s Success:
Visa-Free Access for EU and Non-EU Tourists: Greece’s position as a leading European tourist destination is further bolstered by its visa-free policies. The country has seen a rise in both EU and non-EU tourists, particularly from the United States, whose tourism spending increased by 29.4% in the first half of 2025.Economic Contributions of Tourism: The growth in tourism receipts highlights the importance of the sector to Greece’s economy. With an increasing number of international visitors, Greece continues to solidify its reputation as one of the top destinations in Europe.Moldova’s Efforts Toward EU Visa Liberalization
Moldova, a small but strategically located country in Eastern Europe, has made significant progress towards visa liberalization with the European Union. In July 2024, the European Council approved the proposal to begin visa liberalization negotiations with Moldova. By March 2025, the country had introduced biometric passports and was in the process of implementing the EU’s Visa Liberalization Action Plan.
Moldova’s Strategic Goals:
Improving Tourism and Economic Relations: Moldova’s efforts to liberalize its visa policies are expected to enhance tourism and economic ties with EU member states. The introduction of biometric passports is a crucial step in the country’s efforts to align with EU standards, making it easier for travelers from EU nations to visit Moldova.A Growing Tourism Market: As visa barriers are gradually removed, Moldova is poised to become an increasingly attractive destination for tourists interested in exploring its rich culture, history, and natural beauty.The Global Trend Toward Visa-Free Travel
The third quarter of 2025 marks a significant shift in global travel trends, with several countries embracing the concept of visa-free access to boost tourism and international relations. By removing the obstacles posed by traditional visa requirements, these nations are making it easier for travelers to explore new destinations and experience diverse cultures.
As China, Greece, Vietnam, Moldova, Jordan, Kenya, and others continue to open their doors to international visitors, the world is witnessing a growing interconnectedness that will undoubtedly shape the future of global tourism.
The Benefits of Visa-Free TravelBoosting Tourism: Countries that have expanded or introduced visa-free access have seen notable increases in international visitor numbers. This not only supports local economies but also fosters cultural exchange and mutual understanding.Enhancing Global Connectivity: By making it easier for tourists to travel, countries are strengthening their ties with the rest of the world. This increased connectivity supports diplomatic relations and promotes peace and collaboration on a global scale.Encouraging Regional Cooperation: Visa-free policies between neighboring countries, such as those between Jordan and Russia, enhance regional cooperation and promote shared prosperity through tourism.
China joins Greece, Vietnam, Moldova, Jordan, Kenya, and more in expanding visa-free policies to accelerate tourism in the third quarter of 2025, as countries aim to boost visitor numbers and strengthen global connections. These policy shifts are designed to simplify travel and attract more international tourists, driving economic growth.
As we move further into 2025, it’s clear that visa-free travel will continue to shape the future of global tourism. The countries that have embraced this policy are already reaping the rewards in terms of increased visitor numbers, stronger diplomatic relations, and economic growth. From China’s vast expansion of its visa-free access to the strategic efforts of nations like Greece, Vietnam, Moldova, and Kenya, the world is becoming more open, accessible, and interconnected than ever before.
