Published on
October 18, 2025
The travel landscape for UAE visitors in 2026 is set to be shaped by unique trends, with a focus on set-jetting, attending live sports events, and staying in distinctive accommodations. A growing interest in cinematic travel, along with a desire for more meaningful and diverse travel experiences, is pushing travelers to explore new destinations and opt for experiences beyond the usual resort vacations. Travelers are eager to uncover the filming locations of their favorite TV shows and movies, attend world-class sporting events, and book creative stays that offer a more personalized and adventurous escape. This shift in travel preferences is not only transforming vacation itineraries but also opening up exciting opportunities for destinations across the globe.
The Rise of Set-Jetting in 2026
One of the most notable trends influencing UAE travelers is set-jetting, or trips inspired by popular films and TV shows. Cinematic travel has seen a surge, with travelers eager to visit locations that appear on screen. This trend shows no signs of slowing down, with nearly 81% of UAE tourists expressing increased interest in visiting on-screen destinations in the last year. Moreover, younger travelers, particularly Gen Z, are driving this movement, with 59% of them planning their vacations based on the locations featured in their favorite shows and films.
Popular filming locations for 2026 include destinations like Yorkshire in the UK, which will soon be featured in the film Wuthering Heights and Downton Abbey. Other sought-after spots are Palawan in the Philippines, set for Netflix’s The Last Resort, and the Dalmatian Coast in Croatia, known for its role in the hit show People We Meet On Vacation. Tuscany, Wellington in New Zealand, and Sardinia in Italy are also on the radar for travelers looking to explore places with cinematic significance.
Sports Events: A Key Driver for UAE Travel
Another major factor influencing travel plans is sports. With 86% of UAE travelers likely to attend a live sporting event while abroad, the influence of sports on travel is undeniable. Events like the Olympics, Formula 1 races, and local sporting traditions are motivating tourists to plan trips around these experiences. For Gen Z and Millennial travelers, specific cultural activities such as sumo wrestling in Japan, Muay Thai boxing in Thailand, and baseball in South Korea are increasingly popular.
Additionally, research indicates that 45% of UAE travelers intend to plan their entire holiday around sports, expecting to participate in numerous activities. This trend highlights how integral sporting events have become to the travel experience, offering tourists the chance to immerse themselves in local cultures through unique athletic traditions.
Creative Stays: Beyond Traditional Hotels
UAE travelers in 2026 are seeking more creative and meaningful ways to experience their holidays. Hotel hopping is gaining traction, with 81% of respondents indicating they like to stay at multiple properties during a single trip. This allows them to explore different areas, blend luxury with more budget-friendly options, and extend their vacations. A new category of stays called Salvaged Stays—which includes repurposed spaces like former banks, train stations, and warehouses—is also gaining popularity among those looking for something unique.
Farm stays and back-to-basics retreats are also on the rise, as travelers seek out slower, more mindful journeys away from the hustle and bustle of city life. These options are especially appealing to those looking to disconnect and enjoy a deeper connection with nature and their surroundings.
Emerging Destinations for 2026
As social media continues to shape travel trends, new destinations are emerging as popular spots for tourists. Places like Big Sky in Montana, Okinawa in Japan, Phu Quoc in Vietnam, and Savoie in France are seeing an increase in interest, even before they hit the viral spotlight. These less-traveled locations are expected to become the next hot spots for tourists who want to experience destinations that offer something different from the heavily touristed areas.
Hobart in Australia and the Cotswolds in the UK are also expected to attract visitors seeking a mix of nature, culture, and relaxation. As travelers become more interested in off-the-beaten-path destinations, these areas are likely to see growth in tourist numbers.
Travel Tips for 2026
If you’re planning a trip in 2026, here are a few travel tips to keep in mind:
Consider Set-Jetting: Choose your next vacation based on a favorite film or TV show. Explore locations featured in movies or series to immerse yourself in the scenes you love.Attend Live Sports: Whether you’re attending a major event or a local tradition, sports can offer a unique way to connect with a destination.Embrace Creative Accommodations: Consider staying in repurposed buildings or hopping between several hotels to get a variety of experiences during your trip.Seek Hidden Gems: Avoid the crowded tourist spots and explore emerging destinations like Savoie in France or Big Sky in Montana for a more tranquil and authentic experience.
With these trends shaping travel for UAE tourists in 2026, it’s clear that vacations are evolving into personalized and immersive experiences. From cinematic adventures and thrilling sports events to unique accommodations and undiscovered destinations, 2026 promises to be an exciting year for travelers.
