It’s ‘hoppy’ days for Bullhouse
Northern Ireland’s biggest independent brewery has announced two major retail deals which begin this week.
Bullhouse Brew Co in east Belfast said its new beer Hoppy Days will now be sold in 310 Asda stores around the UK via its distribution partner Cave Direct.
And three Bullhouse beers – Pie Face, The Vibe, and Road Trippin'— will now be sold in 12 Sainsbury’s stores in Northern Ireland.
William Mayne, founder and managing director of Bullhouse Brew Co, said: "Securing this UK-wide exclusive placement with a major retailer like Asda is a moment of immense pride and validates the quality and consistency we have built over the last nine years, a commitment recently recognised by being named Best Drinks Producer in the UK 2024 by the BBC as well as UK Brewery Business of the Year 2025 by the Society of Independent Brewers and Associates (SIBA).
"This move significantly expands accessibility for independent Northern Irish beer across Great Britain, fulfilling our ambition to meet national consumer demand and prove that independent Northern Irish breweries can compete on a national scale."
Bullhouse said the nationwide availability of Hoppy Days was a “watershed moment” which would bring the product to a mass consumer audience – including Asda stores in Antrim, Cookstown, Enniskillen, Omagh, and Coleraine.
The 12 Sainsbury’s supermarkets where the products will be listed are Armagh, Sprucefield in Lisburn, Carrickfergus, Holywood Exchange in Belfast, Dungannon, west Belfast, Bangor, Coleraine, Forestside in Belfast, Strand Road in Londonderry, Ballymena and Newry.
Sales manager Brent Nielsen said: "While the UK-wide launch is fantastic, our connection to the Northern Ireland consumer remains paramount.
"Listing three popular and diverse beers in 12 major Sainsbury’s stores ensures our existing customers have greater accessibility than ever before.
"At the same time, this expanded presence provides an exciting opportunity for new customers to discover and enjoy our range of beers for the first time."
Bullhouse Brew Co on Newtownards Road in east Belfast was founded by Mr Mayne in 2016.
by NoDisk7700
8 comments
Lazy journalism aside (Bullhouse Brew Co is not and has never been based on the Newtownards Road – that’s Bullhouse East, Bullhouse Brew Co was originally in a cattle shed then moved to the Balmoral industrial estate off Boucher Road) this is good to see!
E: Also I hope our modlords will forgive me breaching rule 3 to put the sub-headline above the link
this beer tastes like piss i should know i pissed in it
It’s a shame Bullhouse refuse to trade over the border.
Great to see, they’ve really been a local success. Pioneering at times and led the way for others to follow with tap rooms
Its good to support local businesses by buying their products, also I like getting pissed so will keep and eye out for these👍
Not tried it but will buy it if it’s not stupidly priced.
I’m literally just back from the offices where I grabbed three Bullhouse beers. Got home, and this is the first thing I seen.
I wonder how they’ll compare price wise in the big supermarkets.
I lose interest in anything when I hear ‘East Belfast’ these days.
It gives me bad vibes of Pinky, Baker, FreedomDad and that cunt who owns the Belfast Bap shithole
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