Asda Ballyclare colleagues join celebrations as retailer marks 20th year anniversary in NI. Steven Henry, GSM, Trevor Wilson, Community Champion, and Helen Gault, Long Service Colleague
Asda marks milestone anniversary with major price cuts, £1m community funding, and a £500m annual boost to local suppliers.
Colleagues from Asda Ballyclare joined in celebrations marking 20 years of Asda in Northern Ireland, as the retailer reflected on two decades of investment in local suppliers, communities, and affordable pricing.
A special event was held on Friday 10th October at St Clare’s Community Hall in Glenavy, bringing together colleagues from all 17 Asda stores across Northern Ireland, alongside suppliers, producers, and agri-food leaders.
Joe McDonald, Head of Corporate Affairs at Asda, said:
“A significant birthday like 20 years is a great opportunity to sit back and reflect on the impact we’ve had on the places we live, work and do business.”
£500m in Local Sourcing and £1m in Community Support
It was revealed during the event that Asda now sources more than half a billion pounds’ worth of produce every year from Northern Irish suppliers — underlining the supermarket’s continued commitment to the local agri-food sector.
In addition to its strong supplier partnerships, Asda has contributed over £1 million in community funding, through the Asda Foundation and support for BBC Children in Need and Tickled Pink Breast Cancer charities.
Among recent beneficiaries was Glenclare Community Group at St Clare’s, which received a £16,000 Asda Foundation grant earlier this year to replace the flooring at the local hall.
From Three Stores to Seventeen
Joe McDonald, Dr Niamh Buckley, Peter Beckett, Claire Kemp, and George Mullan
Since opening its first three Northern Ireland stores in 2005, Asda has grown to 17 stores across the region, employing over 3,000 colleagues.
Trevor Wilson, Community Champion at Asda Ballyclare, said:
“What a wonderful celebration for all the Asda family here in Northern Ireland as we mark a remarkable 20 years in operation.
“Hearing all about the contributions the business makes, not just to the local economy, but to the communities we live in, is a great honour to be part of, and even better to see our ongoing investment.”
Major Price Cuts on 300 Local Products
To mark the milestone, Asda is introducing a new round of price reductions from Saturday 18th October, cutting prices on almost 300 locally sourced products across Northern Irish stores.
These include popular items such as:
Punjana Original Blend 80 Tea Bags – from £2.98 to £2.85
Tayto Crisps 20 Pack – from £3.98 to £3.00
Irwin’s Nutty Krust Sliced White Bread (880g) – from £1.84 to £1.76
Golden Cow Salted Butter (500g) – from £4.94 to £4.66
The cuts come alongside 3,452 Rollback deals currently available in Asda stores, reinforcing the retailer’s position as the UK’s lowest-priced full-service supermarket.
With food price inflation at 5% in September, Asda’s Income Tracker highlights that lower-income households are now facing a £74 weekly shortfall between earnings and essential spending.
Rachel Eyre, Chief Customer Officer at Asda, said:
“To celebrate 20 years of Asda in Northern Ireland, we are cutting the price of almost 300 local family favourite products.
“This is a significant investment into locally sourced products that is reflective of our continued commitment to Northern Ireland and the hundreds of thousands of valued customers we serve week in week out.
“We understand the pressure families are under from rising living costs and we’re stepping up our support as all of us enter an expensive time of year.
“We’re cutting prices on the everyday local products that matter, helping to bring food bills down and provide even more value with every shop. This is real support, where it counts. That’s Asda Price.”