Published on
October 21, 2025
With an astounding €8 billion in revenue each year, Italy’s camping tourism industry has grown to be a major pillar of the nation’s tourism economy. International tourists, particularly those from Germany, Austria, and the Netherlands, are the main drivers of this booming industry. They are attracted to Italy’s vast network of campgrounds and vacation villages. The expansion of the industry is indicative of a larger trend in European travel, as camping is becoming a more well-liked option for people looking for more economical travel options and a closer connection to nature.
The Rise of Outdoor Tourism in Italy
The open-air tourism industry in Italy is experiencing rapid growth. According to FAITA-Federcamping, Italy’s leading association for outdoor tourism, the sector has seen record numbers in recent years, and it remains the second most important form of accommodation for travellers, only behind hotels. As of 2024, the country welcomed over 11 million arrivals in the camping sector, with these visitors generating 71 million overnight stays. This represents a 3.5% increase in arrivals and a 1.3% rise in overnight stays compared to the previous year.
The country boasts over 2,600 open-air tourism facilities, providing approximately 1.5 million beds. These sites cater to a diverse range of tourists, from those seeking traditional camping experiences to those interested in the more luxurious “glamping” options. The sector’s continuous expansion is attributed to ongoing investments in infrastructure, digitalisation, and sustainability, ensuring that Italy remains an attractive destination for both seasoned campers and first-time visitors.
The Appeal of Italy’s Campsites
Italy’s campsites have become particularly popular with foreign tourists, especially those from neighbouring countries like Germany, Austria, and the Netherlands. These travellers appreciate Italy’s wide range of outdoor accommodation options, from traditional tent camping to fully equipped mobile homes. Italian campsites are known for their high-quality facilities, often featuring swimming pools, restaurants, sports facilities, and entertainment for families.
Regions such as Trentino, Veneto, and Friuli Venezia Giulia are among the most popular for international visitors, offering stunning landscapes, outdoor activities, and easy access to major cultural landmarks. In Trentino alone, open-air tourism accounted for over 10% of the province’s total tourism activity, with 65% of visitors coming from abroad. The area has seen substantial growth, with a 16.7% increase in arrivals and a 14.6% rise in overnight stays compared to previous years. This trend is echoed in other regions such as Tuscany, Apulia, and Sardinia, where both local and international visitors flock to experience Italy’s scenic beauty and rich cultural heritage.
The Rise of Glamping in Italy
One of the most notable trends in Italy’s camping tourism sector is the rise of glamping, or “glamorous camping”. This unique form of outdoor accommodation combines the experience of camping with the comfort of modern amenities, offering travellers a more luxurious alternative to traditional camping. Italy is home to approximately 300 glamping structures, with nearly a third of these located in Tuscany, one of the country’s most popular regions for outdoor tourism.
Glamping has become increasingly popular among travellers looking for a blend of adventure and comfort. These structures are often equipped with high-end features such as luxury tents, private bathrooms, hot tubs, and gourmet dining options. The rise of glamping has attracted a new demographic of tourists, including families, couples, and even solo travellers who want to experience nature without sacrificing modern comforts.
Sustainable Tourism: A Key Focus for the Future
As Italy continues to embrace sustainable tourism practices, the open-air tourism sector is expected to grow even further. The emphasis on sustainability is evident in the increasing number of campsites and holiday villages that are adopting eco-friendly initiatives, such as solar energy, water conservation, and waste reduction. These efforts not only reduce the environmental impact of tourism but also appeal to the growing number of travellers who prioritise eco-conscious travel options.
Italy’s camping tourism industry is also becoming more inclusive, offering a variety of experiences that cater to different types of tourists. From family-friendly campsites with kids’ clubs and educational programmes to adult-only glamping retreats that focus on relaxation and wellness, the country’s outdoor tourism offerings are diversifying to meet the needs of a broad audience. This inclusivity is reflected in the growth of the sector, with camping now being a top choice for tourists seeking affordable yet high-quality accommodation options.
Regional Hotspots for Camping Tourism
Italy’s diverse regions each offer something unique for camping tourists. Northern Italy, with its alpine landscapes and lakes, is particularly popular among German, Austrian, and Dutch visitors. Trentino and Veneto, in particular, offer a perfect combination of natural beauty and modern amenities. The regions’ lakes, such as Lake Garda and Lake Maggiore, are famous for their clear waters, mountain views, and outdoor activities like hiking, cycling, and water sports.
In central and southern Italy, Tuscany and Sardinia are also top destinations for camping tourism. Tuscany, known for its rolling hills, vineyards, and historic towns, offers a wide range of outdoor accommodation options. Sardinia, with its pristine beaches and Mediterranean climate, has become a hotspot for both traditional camping and glamping experiences, offering visitors an idyllic mix of relaxation and adventure.
The Future of Italian Camping Tourism
In the future, the camping tourism industry in Italy is expected to keep growing. The nation is establishing itself as a leader in the outdoor tourism sector by emphasizing sustainability, innovation, and inclusivity. Italy is becoming a more alluring travel destination for tourists from all over the world due to the rising popularity of camping and glamping as well as its abundant natural and cultural resources.
In summary, the camping tourism sector in Italy is not only flourishing but also changing to satisfy the needs of contemporary tourists. Its varied offerings, dedication to sustainability, and emphasis on creating unforgettable outdoor experiences make Italy a top choice for anyone looking to enjoy the conveniences of modern life while connecting with nature.
