Published on
October 21, 2025
Azora, an innovative Spanish real estate investment platform, just further deepened their stake on Spain’s hospitality by purchasing the owner-operator company Medplaya Hotels. Through their European Hotel & Lodging Fund, Azora purchased six hotel properties located in the most sought-after tourist areas in Catalonia and the Costa del Sol, totalling over 1500 rooms. Also included in the purchase is the company that operates Medplaya, which oversees nine other hotels in Spain.
This purchase builds on Azora’s previous transaction in 2019, when the company purchased Medplaya’s seven properties. Azora stayed on and operates them under lease agreements. With this purchase, Azora has 13 of Medplaya’s 15 hotels and further strengthens its hospitality position in Spain. These recent additions will likely be renovated and repositioned, which should enhance the appeal of this and other surrounding regions of Spain.
Strengthening Azora’s Position in Spain’s Most Visited Tourist Locations
Medplaya Hotels is another building block in digesting the Spanish heavy tourist zones of Catalonia and Costa del Sol that are in high demand. Catalonia’s culture, historic landmarks, and spectacular beaches make it a popular destination for European and international travellers alike. Barcelona is a city that attracts millions of tourists from all over the world, and in Catalonia, sun seekers can find a variety of coastal beach resorts. With the recent purchase of Medplaya Hotels in Catalonia, Azora is in a position to capitalize on the growing tourist industry by providing value-conscious travelers variety of accommodation options.
Located in the southern part of the country, Costa del Sol is also an important area for leisure and business tourism. The region attracts millions of tourists every year due to its Mediterranean climate, world class resorts, and golf courses. Costa del Sol’s most famous cities such as Marbella and Malaga boast spectacular beaches, cultural attractions, and fun nightlife. With the purchase of Medplaya’s properties, Azora also strengthens its position in one of the most profitable tourist areas in Spain.
Renovation and Repositioning to Attract a Broader Audience
About the acquisition agreement, Azora has targeted extensive renovations on the new properties to attract a wide array of visitors to their properties. Hotel renovations will include and not be limited to, modernisation of the interiors and improvement in the amenities the guests are offered. These are expected to enhance the competitiveness of the properties in the market and sustain the evolving needs of contemporary travellers.
Apart from renovations, Azora intends to reposition the Medplaya properties to serve different market segments. These may include the increasing demand for responsible and sustainable tourism, luxury, and family-focused resorts. The repositioning will focus on the hotels in line with the emerging trends in the hospitality industry such as the growing focus on wellness tourism, experiential travel, and the use of technology, as well as digital hospitality.
Azora has strategically targeted, to reposition the hotels from the newly developed properties, to the international as well as the rising domestic travel market. Though the repositioning efforts are aimed towards sustaining the needs of the shifting tourism market, their focus is to diversify their portfolio.
Impact of Economic Growth and Medplaya Hotels As Spain’s Tourism Sector Grows
This acquisition s part of a blooming moment for spains tourism sector. Attributed to tourism, Spain welcomed over 80 million international visitors, a part of whom traveled to the Costa del Sol and the Catalonia coast. Spain is the centrepiece of Spain and offers picturesque splends, varying cultures, and a plethora of other features that continues to amplify that tagline.
Every region in Spain is part of the impact and Medplaya s investment raised the quality of services for the hotels. Azora is a major contributor to the tourism development in Spain with his investment in Medplaya hotels. This investment garners protective renovations that s available in the region which strengthens tourism to the Medplaya region. Subsequently, the wider region benefits including Costa del Sol and Catalonia.
Hiring new employees in the hotel industry will boost the economy. Spain’s real estate market will benefit from the new investments from Azora. However, the expanded investments in Azora’s portfolio will be the first in the rest of the portfolio.
Conclusion
As for the new Medplaya properties, they can be booked through Azora’s official website. They can also be reserved through some travel agencies and their respective website. They will feature new services and amenities for personalised experiences at reasonable rates that fall in line with industry standards. That, combined with the real estate boost, will expand further and likely create new job opportunities in management, maintenance, and customer service.
Add to that, travelers will appreciate the Spanish Medplaya properties that provide convenient access to major cultural sites. These popular tourist spots will serve as a holiday escape for families and travelers looking to either rest and recharge or partake in cultural activities that Spain has to offer. No vacation here can be boring!
