Undercurrent News is reporting live from the Seafood Show Latin America 2025, which marks the fourth edition of the event. It is taking place in Sao Paulo, Brazil, Oct. 21-24.

You can read all stories from the first day of the show below:

High prices are testing Brazilian love of Norwegian cod

Leif Haagensen, head of the advisory division for conventional products at the Norwegian Seafood Council, has described Brazil as a “price-sensitive market,” where cod remains both a cherished tradition and a financial challenge for consumers. 

Norwegian cod fishery still ‘cornerstone’ of coastal economies despite lower quotas

Despite reduced quotas, Norway’s cod fishery remains a cornerstone of the country’s coastal economy, says Charles Aas, CEO of the Norwegian Fishermen’s Sales Organization.

Norway eyes opportunities in Brazil thanks to new FTA

Norway’s minister of fisheries and ocean policy, Marianne Sivertsen Naess, said the newly signed free trade agreement between Norway and MERCOSUR is a “milestone” for global trade and the seafood industry.

Seafood Show LATAM aims to become the region’s leading exhibition

The Seafood Show Latin America, now in its fourth edition, continues to grow in size and influence, solidifying its position as a key player in the Latin American seafood industry, according to its organizers. 

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