Published on
October 24, 2025
In 2025, Brazil joins Italy, Portugal, Spain, Argentina, Austria, and others in driving a surge in U.S. air arrivals, fueled by growing demand for travel and cultural exchange. This collective boost from these countries underscores a dynamic shift in international tourism, with significant increases in visitors flocking to major U.S. destinations such as New York, Miami, and Orlando. Each of these nations is contributing to a thriving tourism economy, reinforcing the U.S.’s status as a top global destination.
The reasons behind this surge are diverse, from expanding economic ties to a rise in disposable incomes and the ongoing desire for international experiences. In Brazil , the increase in tourism is reflective of a broader trend, as more Argentine travelers choose the U.S. for leisure, business, and cultural exploration. Similarly, Argentina continues to be a leading source of tourism, bolstered by a steady year-on-year growth. Meanwhile, Italy, Portugal, and Spain—while showing more moderate growth—are critical to maintaining a strong and steady influx of visitors, each fostering cultural exchange and driving economic activity in sectors such as hospitality, retail, and entertainment.
Notably, Austria has seen an explosive rise in tourism, with a staggering 68.73% increase in arrivals, reflecting an increased interest from European markets. This diverse and expanding base of international tourists highlights the growing importance of these countries to the U.S. tourism industry, as they collectively fuel the momentum of travel growth. With the continued rise of air arrivals from these nations, 2025 is set to be a transformative year for U.S. tourism, with significant cultural and economic benefits on the horizon.
Brazil’s Growing Role in US Tourism
Brazil’s robust tourism numbers are a testament to the increasing demand for U.S. travel from Latin America. With 1,108,138 Brazilian tourists having visited the U.S. by August 2024, this represents a significant year-on-year rise. The 3.57% increase in August reflects a consistent trend, particularly as Brazilian tourists continue to favor popular U.S. destinations. Beyond boosting the tourism sector, these arrivals play a critical role in the U.S. economy, particularly in industries such as hospitality, retail, and entertainment. Additionally, the influx of Brazilian travelers contributes to a growing cultural exchange between the two nations, fostering stronger ties and mutual understanding.
Month2024 Tourist Arrivals by Air2025 Tourist Arrivals by AirYear-on-Year Percentage Change (%)January172,669180,9844.82%February137,102146,0396.52%March131,541150,17614.17%April125,279149,85919.62%May136,446148,5658.88%June128,161145,98213.91%July143,394147,3802.78%August133,546138,3113.57%Total1,108,1381,207,2968.95%Italy’s Positive Growth Trend
Italy has demonstrated a steady growth trajectory in U.S. tourism, with 126,725 Italian tourists visiting in August 2024, contributing to a total of 594,820 visitors for the year. This marks a 2.80% year-on-year increase. Italian tourists are particularly drawn to major U.S. cities such as New York, Los Angeles, and Miami, where their presence supports local economies and strengthens cultural connections. The 9.30% increase in August compared to the previous year is an indication of the country’s growing influence on U.S. tourism.Month2024 Tourist Arrivals by Air2025 Tourist Arrivals by AirYear-on-Year Percentage Change (%)January50,60747,210-6.71%February41,31735,991-12.89%March64,16558,506-8.82%April82,45291,71811.24%May61,66262,7061.69%June62,19264,7584.13%July89,47695,4156.64%August126,725138,5169.30%Total594,820594,8202.80%
Portugal’s Impact Continues to Grow
Portugal’s contribution to U.S. tourism, though more modest, remains vital. With 149,405 Portuguese tourists arriving by air in 2024, a 3.07% increase compared to the previous year, Portugal continues to strengthen its position in the U.S. tourism market. In August, Portuguese arrivals rose by 9.66%, indicating an increasing appetite for U.S. travel. As Portuguese visitors frequent cities like New York, Miami, and Orlando, their spending bolsters key sectors and fosters continued cultural exchange between the two nations.
Month2024 Tourist Arrivals by Air2025 Tourist Arrivals by AirYear-on-Year Percentage Change (%)January14,88813,916-6.53%February11,59913,79818.96%March14,78215,2353.06%April18,33020,0479.37%May18,11316,964-6.34%June22,98722,339-2.82%July23,31524,1463.56%August20,93822,9609.66%Total149,405149,4053.07%Spain’s Consistent Contribution to US Tourism
Spain has maintained a steady presence in U.S. tourism, with 657,113 Spanish visitors arriving by air in 2024, marking a 0.85% increase compared to the previous year. In August alone, the number of Spanish arrivals rose by 5.19%, signaling a growing demand for U.S. destinations. Spanish travelers continue to favor cities like New York, Miami, and Orlando, where they contribute to key sectors of the U.S. economy. This ongoing influx is not just an economic boon but also a reflection of deeper cultural ties between the two nations.Month2024 Tourist Arrivals by Air2025 Tourist Arrivals by AirYear-on-Year Percentage Change (%)January66,88567,9241.55%February59,84659,764-0.14%March74,36861,910-16.75%April79,48388,77011.68%May71,81270,912-1.25%June73,48772,260-1.67%July94,51597,5853.25%August131,178137,9885.19%Total657,113657,1130.85%
Argentina’s Steady Increase in US Visitors
Argentina also continues to show significant growth in tourism to the U.S. In August 2024, 35,582 Argentine tourists visited, contributing to a total of 333,512 for the year, which represents a 7.99% increase year-on-year. As with Brazil, Argentine tourists are drawn to U.S. hubs like Miami, New York, and Orlando, where they spend on accommodations, dining, and entertainment. This growing demand underscores Argentina’s importance as a source of international tourism, helping to support local economies and enhance cultural exchanges.Month2024 Tourist Arrivals by Air2025 Tourist Arrivals by AirYear-on-Year Percentage Change (%)January45,53253,30617.07%February39,51148,25422.13%March36,48740,25810.34%April32,76036,30810.83%May36,54839,4027.81%June39,40738,107-3.30%July43,00541,626-3.21%August35,58236,2511.88%Total333,512360,7127.99%
Austria’s Explosive Growth
Austria has seen a remarkable increase in tourism to the U.S., with 14,888 visitors arriving in August 2024 alone, reflecting a dramatic 68.73% year-on-year increase. This surge follows a broader trend of Austrian travelers flocking to major U.S. cities, including New York, Los Angeles, and Miami. The rise in Austrian tourism underscores the expanding influence of this European market on the U.S. tourism industry, providing economic benefits to local businesses and strengthening bilateral ties between the two nations.Month2024 Tourist Arrivals by Air2025 Tourist Arrivals by AirYear-on-Year Percentage Change (%)January8,3509,324-41.30%February7,5116,894-52.30%March10,03910,131-46.38%April13,78719,11628.40%May15,88330,41494.00%June14,45321,98819.33%July18,89521,563104.39%August14,88819,49368.73%Total138,923138,92315.46%
An Overview of U.S. Tourism Growth in 2024 and 2025
The U.S. tourism sector is seeing diverse patterns of growth across major international markets. Countries like Brazil, Argentina, and Austria have experienced particularly strong increases in arrivals, while Spain, Italy, and Portugal continue to make vital contributions, albeit at more moderate rates. This influx of international visitors is providing substantial economic benefits, particularly in sectors like hospitality, retail, and entertainment. At the same time, it is fostering greater cultural exchange, further strengthening the ties between the U.S. and these countries.
As global travel continues to rebound and evolve, the steady rise in tourism from these regions underscores the importance of nurturing international relationships and adapting to changing travel dynamics. With the continued growth of tourism from these key countries, the U.S. tourism sector is well-positioned to maintain its momentum and further deepen its connections with the global community.
Brazil saw a 3.57% growth this year, joining Italy, Portugal, Spain, Argentina, Austria, and others in driving a surge in U.S. air arrivals. This growth is fueled by rising travel demand and cultural exchange.
Conclusion
Brazil‘s 3.57% growth in 2025 solidifies its position alongside Italy, Portugal, Spain, Argentina, Austria, and others in driving a surge in U.S. air arrivals. This growth is propelled by increasing travel demand, stronger cultural exchange, and the continued appeal of the U.S. as a top destination for international tourists.
