Zeekr has announced on Friday that it has further expanded across Europe, having entered four new markets in the Southeastern region.
The brand, headquartered in Gothenburg and backed by China’s Geely Holding Group, has launched in Romania, Slovenia, Croatia and Bulgaria.
Last month, the premium carmaker entered Greece, its ninth European market since expanding into the region in late 2023 through Sweden and the Netherlands.
Zeekr has entered Norway and France in 2024 and, over the past months, has expanded to Switzerland, Belgium and Denmark, after entering Germany earlier this year.
The company’s portfolio across Europe includes the Zeekr 001 station wagon and both X and 7X SUVs, which will also be available for customers in the four new markets.
However, and as of Friday, pricing details have not yet been revealed.
In China, the company is preparing to launch updated versions of the 7X — for which several images leaked earlier this month —, the X crossover and both the 001 and 007 cars.
The news follow an interview with Zeekr Europe’s acting CEO Lothar Schupet, where he recently told WardsAuto that “in about two weeks, you will see four more markets in the south of Europe in which we will launch.”
He replaced Spiros Fotinos in early January, after the executive allegedly left the role in the beginning of 2025, according to its LinkedIn profile.
However, internal sources at the company told EV that the Fotinos had already been forced to leave in the second quarter of 2024.
The same sources cited weak sales, delays in market expansion, and a shift in the business model from direct-to-consumer (D2C) to a retail approach as the factors leading to the executive’s dismissal.
According to Schupet, more European consumers are starting to consider new Chinese car brands as they offer more advanced technology than many legacy automakers.
“They provide high quality in terms of credibility and state-of-art technology so that the industry is trending towards premium brands and Chinese premium brands,” Schupet added in the same interview.
The executive noted, however, that the EU tariffs on Chinese EVs have created major challenges.
To mitigate the impact, Zeekr has restructured its supply chain and developed new distribution strategies.
“Now the second phase of strong acceleration starts because in the next 12 to 15 months we want to be in the core of Europe in terms of volume,” Schupet added.