Young man ahead of older man in race.

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Millennials have been relentlessly mocked as the ‘broke’ generation. Struggling with student loans and unable to get on the property ladder, it’s easy to assume the entire cohort has missed out on any wealth-building opportunities.

But a recent study by the robo-investing platform Wealthfront reveals that many Americans in their 30s and 40s — the millennials— have actually outpaced other generations in wealth accumulation since the Covid-19 pandemic.

Based on Federal Reserve data, Wealthfront estimates that the cohort’s total wealth quadrupled from $3.94 trillion in Q3 2019 to $16.21 trillion in Q3 2024. Meanwhile, Gen X saw their wealth climb just 57.9% and Baby Boomers saw their wealth jump 41.6% over this same period.

Meanwhile, the number of millennial millionaires in Wealthfront’s own user base increased 144% over the past five years. Put simply, quite a few Americans in this age group are shedding their ‘unlucky’ image and building prosperity.

While some of this could be thanks to the Great Wealth Transfer currently underway as millennials inherit wealth from their parents and grandparents, the report indicates there is at least one other factor contributing to millennial success: good investing habits.

Based on Wealthfront’s analysis of its own user base, wealthy millennials have been successful thanks to time-tested investment strategies such as focusing on low-cost index funds, committing to investing on an ongoing basis to take advantage of dollar-cost averaging, and holding the course during periods of market volatility.

“Our millennial clients hold more than 90% of their invested Wealthfront assets in our globally diversified portfolios of low-cost ETFs,” the report’s authors state. [1]

This cohort is also not easily spooked by sudden dips in the market. In fact, ‘buy the dip’ has become a popular meme for retail investors of all ages, according to the Wall Street Journal. [2]

Wealthfront’s millennial clients have seen the stock market’s turbulence over the past five years as an opportunity rather than a risk.

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