Published on
October 31, 2025
Aarhus’s public transport provider, AarBus, has entered into a contract with Solaris Bus and Coach for the procurement of fifty Solaris Urbino 18 electric buses, the first of which will be delivered in the first half of 2027, with an option for an additional 36 in 2028. This cutting-edge fleet of electric buses will be instrumental in improving the urban and inter-urban mobility for both inhabitants and travellers in the Aarhus area.
This investment is in alignment with Denmark’s national priority for public transport, which focuses on eco-friendly infrastructure mobility, while also enhancing Denmark’s tourism infrastructure initiatives.
Enhancing Access and Experience for Visitors
The deployment of 18-meter electric buses includes more convenient, cost-friendly, and green transit for those travelling on regional and cross-city routes. AarBus is primarily in Aarhus Municipality and connects to surrounding localities and major tourist attractions.
As the cultural, heritage, and nature tourism hubs around the centre of the Jutland region continue to develop, the newly enhanced bus services, which change to off-peak easily, lets travel on planners place more distant destinations in the Jutland region. Tour operators get easier access to modern transport to and from central Aarhus to the Moesgaard Museum, Marselisborg Forest, and nearby coastal settlements.
Growth of Sustainable Travel and Destinations
The operation of high-capacity electric buses continues to foster sustainable electric mobility for tourism. Denmark’s public transport policy emphasises the need to facilitate green mobility for tourists within towns and regions. Visit Denmark.
Improved bus infrastructure helps tourism ambitions by enhancing visitor comfort and the city’s green image since it decreases noise and emissions. For the electric Urbino 18 buses, which have modern features and large capacity, they are expected to improve shuttle services to and from tourist hotspots.
Tourist Route Planning and Accessibility
The addition of the new bus fleet from a travel-logistics point of view has several advantages.
Enhanced experience for both day visitors and extended stay tourists due to improved bus frequency and capacity. The large buses can have reduced waiting times.
Used to combine urban and nature experiences within the Aarhus region are the Wide-body buses which have a large bus design that is 18 meters long. The design has space for luggage, prams, bikes, and tour groups.
Improved regional connections: Those staying in Aarhus can now more easily access the nearby landscapes, beaches, and cultural sites thanks to the improved bus network. For instance, the bus route from the city center to Marselisborg and along the coast has been improved, making the service more efficient.
Simplification of travel planning: Tourists who purchase city and region travel passes will find that the updated, reliable bus network can also be used to travel between the city and the region. For visitors, ticketing and route information around the city is made simple by Aarhus’s travel planning website.
Potential in the Tourism Sector
The improved bus services will benefit the accommodation and attractions in addition to the local guided tours in Aarhus. With the increased level of comfort and transport capacity, attractions and destinations situated further from the city center are more easily reachable, allowing the creation of new urban and nature multi-destination tourism packages.
Modern marketing tactics can promote Aarhus as a primary center for regional excursions, especially with the advent of newly developed electric buses serving primary transfer stations from the terminals. New tour routes can be developed in areas with increased transport infrastructure, such as the connection between accommodation in the city center and various unlocked areas of city forest trail systems, coastal villages, and historical villages.
Project Schedule and Execution
The first contract for the supply of 50 Solaris Urbino 18 electric buses was signed on the 23 of October. The first batch of vehicles is to be delivered in the early part of 2027, and 36 vehicles in 2028. At the moment, the schedule permits stakeholders in the tourism industry to make adequate preparations. This includes changes to the transport network serving tourists, visitor information systems, event logistics, and peak seasonal transport shuttles.
It is important for planning purposes for both visitors and tour operators to note the rollout date for services to begin upgrading. During transition times, existing bus fleets will operate with new buses, keeping local transport information sources accurate. AarBus and Midttrafik provide live information about bus routes, stops and ticket sales.
Strengthening the attractiveness of Aarhus as a travel destination
Aarhus, the second biggest city in Denmark, is increasingly being positioned as a cultural and creative as well as a travel center in the Central Denmark Region. The city entertainment, museum and design scene program attracts a varied international and domestic audience. The improved public transport infrastructure increases the city`s attractiveness and offers visitors dependable transport within the city and to its heritage and nature rich areas.
Efficient transport improves the region’s attractiveness for tourists by providing better access to areas that are normally skipped in the urban travel loop.
The contract between Solaris Bus & Coach and AarBus for 50 new Urbino 18 electric buses is a remarkable addition to the Aarhus region’s tourism transport infrastructure. Even more so for the visitor economy, the new fleet will enable easier access and improved mobility, convenience and comfort while travelling within the city and between the regions.
Conclusion
The arrival of the first units in 2027 will further strengthen the Aarhus offer, which combines the urban experience with the surrounding nature, all of which is made possible with green and efficient public transport. This is a major advancement in terms of the public transport made available to the region’s travellers. all of which is made possible with green and efficient public transport. This is major advancement in terms of the public transport made available to the region’s travellers. This, for the operators and destination managers, will surely make positive returns for the potential of the travel offerings of the region.
