Beyond Meat is expanding its product offerings in Canada with the launch of a new value pack for its Beyond Beef product. The 2-pack, which contains more than two-and-a-half times the amount of Beyond Beef compared to the current single pack, is now available at over 1,300 retail locations, including Walmart, Sobeys, and Loblaws.
Larger pack for better value
The Beyond Beef 2-Pack is made with ingredients like red lentils and faba beans, providing 18 grams of protein per serving with only 1.5 grams of saturated fat from avocado oil. The product contains no GMOs, cholesterol, or added hormones or antibiotics. Beyond Meat states that the product offers a “juicy, meaty flavor” and cooks well, thanks to avocado oil’s higher smoke point.
Monique VanWyk, Vice President of Sales for Canada & Latin America, said, “We’re excited to introduce a value pack of our latest Beyond Beef to consumers across Canada. This bulk product includes two larger-sized units of Beyond Beef, making the great taste and nutrition of our plant-based ground beef product more affordable for Canadians.”
© Beyond MeatNew look in Europe & the UK
Meanwhile, in Europe and the UK, Beyond Meat is rolling out redesigned packaging for its product range, including Beyond Burger, Beyond Meatballs, and Beyond Mince. The Grocer reported that the updated packaging uses 35% recycled plastic and is designed to be fully recyclable. It also features a more sustainable approach by reducing material use for labeling and increasing recycled content. The company aims for improved environmental sustainability with the new packaging.
The new packaging will feature a vibrant grass-green color and updated product photography.
Bente van Dam-Vernooij, Packaging Design & Development Manager for Europe, told The Grocer: “The refresh enhances shelf standout whilst reducing material use, to help consumers make the best choice for themselves, the planet and animals, all while delivering a more modern, appetising look that keeps delicious taste at the heart of our brand.”