사진 확대 CORTIS. Photo courtesy of Big Hit Music
CORTIS has claimed the top spot in the rookie idol group brand reputation rankings.
According to the Korea Institute of Corporate Reputation, the results of the big data analysis for rookie idol group brand reputation in November 2025 ranked CORTIS first, followed by KiiiKiii in second place and ALPHA DRIVE ONE (ALD1) in third.
The Korea Institute of Corporate Reputation extracted 13,545,178 pieces of big data on rookie idol group brands from October 4 to November 4, 2025, for its analysis. This represents an 18.46% increase compared to the 11,434,505 data points collected in October.
The rookie idol group brand reputation analysis combines both boy groups and girl groups into a single brand category. It measures consumer participation, media, communication, and community indices to calculate the overall brand reputation index. The big data analysis targeted idol groups that debuted after 2023.
CORTIS (members: Martin, James, Juhun, Sunghyun, Gunho), which ranked first in rookie idol group brand reputation, recorded a participation index of 373,968, a media index of 471,997, a communication index of 279,838, and a community index of 177,322, resulting in a total brand reputation index of 1,303,125. This marks a 40.47% decrease compared to the October index of 2,189,178.
In second place, KiiiKiii (members: Jiyu, Isol, Sui, Haeum, Kiya) achieved a participation index of 147,677, a media index of 376,432, a communication index of 311,139, and a community index of 351,280, totaling a brand reputation index of 1,186,529. This is a 57.16% increase from October’s index of 754,976.
Third place went to ALPHA DRIVE ONE (ALD1) (members: Kim Jun-seo, Zhang Jiahao, Lee Rio, Kim Gun-woo, Lee Sang-won, Heo Xinlong, Zhou Anxin, Jung Sang-hyun), which posted a participation index of 326,144, a media index of 421,020, a communication index of 208,625, and a community index of 164,143, resulting in a brand reputation index of 1,119,931. This is a 10.41% increase from October’s index of 1,014,319.
Babymonster (members: Ruka, Pharita, Asa, Ahyeon, Rami, Rora, Chiquita) ranked fourth with a participation index of 142,394, a media index of 178,878, a communication index of 446,893, and a community index of 336,752. This resulted in a brand reputation index of 1,104,917, a 166.09% increase from October’s 415,246.
TWS (members: Shinyu, Dohun, Youngjae, Hanjin, Jihoon, Kyungmin) placed fifth with a participation index of 149,646, a media index of 208,368, a communication index of 278,839, and a community index of 419,093, totaling a brand reputation index of 1,055,945. This is a 127.00% increase compared to October’s 465,169.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, stated, “In the rookie idol group brand reputation rankings for November 2025, CORTIS (Martin, James, Juhun, Sunghyun, Gunho) took first place. Compared to the 11,434,505 pieces of big data collected in October, there was an 18.46% increase. A detailed analysis showed a 28.98% rise in brand consumption, a 31.01% increase in brand issues, a 0.47% uptick in brand communication, and a 26.50% growth in brand diffusion.”
He added, “In the link analysis for the top-ranked rookie idol group brand reputation in November 2025, CORTIS scored highly for being ‘impressive,’ ‘trendy,’ and ‘creative.’ Keyword analysis highlighted ‘Billboard,’ ‘hip-hop,’ and ‘album’ as prominent terms. The positive sentiment ratio was 87.04%.”
The top 30 rookie idol group brand reputation rankings for November 2025 are as follows: CORTIS, KiiiKiii, ALD1, Babymonster, TWS, Izna, ILLIT, Hearts2Hearts, Ahop, Miyao, Kickflip, XLOVE, SayMyName, Lisenne, Cat’s Eye, Genius, IDIT, UNIS, Eight, Artemis, Hitzis, CloseYourEyes, NexG, Nowadays, Lun8, IfI, BabyDon’tCry, Tracer, BadVillain, and Horizon.
Yang So-young, Star Today
This article has been translated by GripLabs Mingo AI.