Japan is emerging as a potential new market for Peruvian blueberries as consumer demand for healthy and functional foods grows. According to the Association of Exporters (ADEX), this demand aligns with Peru’s ability to produce sustainable, high-quality fruit.

In 2024, global blueberry imports reached US$7.35 billion, up 30% from 2023 (US$5.67 billion). The United States, the Netherlands, Germany, the United Kingdom, Canada, China, Spain, and Hong Kong led the list of importing countries, each recording increases of more than 20%. Japan ranked 26th, with a 6% increase. Blueberries are consumed in Japan in multiple forms, including fresh, frozen, dried, and as ingredients in juices, jams, and supplements. Its main suppliers are the United States, Mexico, Chile, Canada, the United Kingdom, the United Arab Emirates, New Zealand, and China.

Peru is not yet authorized to export to Japan, as a phytosanitary protocol between the two countries has not been finalized. The National Service of Agrarian Health (Senasa) is negotiating access with its Japanese counterpart, with the process expected to conclude in the near term.

To support this initiative, ADEX has organized a visit by a Japanese delegation to a large farm in Peru’s Ica region that includes production fields, an R&D unit, and a packing and refrigeration facility. The delegation will be accompanied by representatives from ADEX and host companies.

El Patricio Luzanto, director of ADEX, said that Peru’s blueberry sector has evolved through its quality, flavor, and nutritional value. “For years, Peru has remained the leading global exporter, with an approximate share of 35%,” he said. “In 2024, we surpassed the Netherlands, Spain, Chile, Morocco, the USA, and Mexico. Entering Japan will allow us to maintain that leadership, diversifying our offering in such an important and attractive market.”

Peru currently cultivates around 65 varieties of blueberries. Each export season introduces new varieties developed through breeding programs. These offer traits such as longer post-harvest life, greater tolerance to cold storage, and improved fruit size, color, and flavor, supporting the country’s continued expansion into new export markets.

Source: Blueberries Consulting