Published on
November 5, 2025
Cyprus is charting a bold course to become a year-round tourism destination, with strong emphasis on expanding its winter travel market. Following extensive discussions with global tour operators and airline representatives at the World Travel Market (WTM) in London, the island is preparing to build on recent successes and attract travelers during traditionally quieter months.
The WTM, hosted at London’s Excel Centre, is among the world’s leading tourism trade events. It brings together over 5,000 exhibitors from 180 countries and draws close to 45,000 industry professionals. This platform provides an ideal environment for destinations to showcase their offerings, strengthen international partnerships, and explore new opportunities for growth. Cyprus used this opportunity to underline its potential as a destination that delivers exceptional experiences throughout the year, not just during summer.
Historically recognized for its sun-soaked beaches and bustling summer tourism, Cyprus is now promoting a broader seasonal appeal. Its winter tourism strategy focuses on experiences that highlight culture, history, nature, and wellness. From guided heritage tours and hiking trails to spa retreats and gastronomic journeys, the island is designing offerings that appeal to travelers seeking unique experiences during the off-season. These efforts aim to stabilize tourism revenue, reduce seasonal fluctuations, and create a steady stream of visitors all year.
Industry response has been overwhelmingly positive. Tour operators and airline representatives praised the island’s high-quality offerings and expressed strong interest in continuing collaboration for future travel seasons. The feedback reflected confidence in Cyprus’s ability to maintain and grow its tourism market, with partners noting opportunities for innovative travel packages and promotions that cater specifically to winter travelers.
Recent data reinforces Cyprus’s rising prominence in European tourism. The island has achieved one of the highest increases in hotel overnight stays across Europe over the past two years. In addition, Cyprus has recorded the highest revenue growth among Mediterranean destinations, demonstrating not only a rise in visitor numbers but also stronger spending patterns and greater economic impact. These statistics highlight the effectiveness of the island’s tourism strategies, the quality of its services, and its reputation for delivering memorable travel experiences.
Winter tourism initiatives are complemented by upgrades to infrastructure and connectivity. Enhanced flight networks, improved airport procedures, and modernized hospitality facilities ensure that visitors have a seamless and enjoyable experience. The combination of high-quality accommodations, cultural richness, and natural beauty positions Cyprus as a highly attractive option for travelers seeking off-season destinations.
The country is also developing themed packages and events tailored to winter visitors. Wellness programs, cultural festivals, culinary experiences, and eco-tourism adventures are all part of the strategy to attract diverse traveler profiles. By creating compelling reasons to visit during winter, Cyprus aims to broaden its visitor base, encourage longer stays, and increase overall tourism revenue.
These efforts are supported by a strong commitment to sustainability and quality. The island is promoting responsible tourism initiatives, encouraging environmentally friendly practices, and ensuring that local communities benefit from increased tourism. By balancing growth with sustainability, Cyprus is reinforcing its position as a competitive and forward-thinking destination.
Looking ahead, Cyprus is set to leverage its partnerships, marketing strategies, and innovative tourism products to establish itself as a year-round destination. Its winter tourism focus is expected to complement the already strong summer market, creating a balanced tourism ecosystem that maximizes economic benefits and visitor satisfaction.
With these comprehensive efforts, Cyprus is not only preparing to attract more international travelers during the winter season but also establishing a model for resilient and diversified tourism growth. By expanding its offerings and promoting unique experiences across all seasons, the island is ensuring that it remains a top choice for travelers seeking culture, nature, luxury, and adventure in one destination.
