Published on
November 7, 2025
As winter approaches, Europeans are embracing the idea of off-season travel with renewed enthusiasm, particularly towards Southern European destinations. Despite the cooler months ahead, many travellers are looking to explore Spain, Italy, and France—countries known for their warmer climates and rich cultural experiences. According to the latest findings, more than 70% of Europeans still plan to travel between October 2025 and March 2026, a steady figure despite global uncertainties. Southern Europe is now a key hotspot, drawing in 52% of travellers who prefer milder temperatures and fewer crowds. This trend marks a shift towards more immersive travel experiences and a growing demand for value-for-money destinations.
Strong Travel Intentions Amid Cooler Seasons
Europeans have made it clear: travel remains a top priority, even as the temperatures dip. With travel budgets largely unchanged, around 82% of individuals plan to either maintain or increase their spending on holidays, signalling that wanderlust continues to thrive despite economic pressures. In fact, 63% of Europeans are now planning international trips for the upcoming autumn and winter seasons, reflecting a 3% increase from last year. This steady appetite for travel highlights that Europeans are determined to explore beyond their borders, with many venturing to neighbouring or more distant European countries.
For those who are choosing to stay closer to home, the appeal of Southern Europe is especially strong. Countries like Spain, Italy, and France have become synonymous with relaxing winter getaways, offering affordable options, pleasant weather, and an abundance of cultural attractions. Whether it’s soaking up the sun on a quiet beach or exploring charming villages, these destinations offer comfort, convenience, and a sense of escape during the colder months.
A Shift Toward Fewer but More Meaningful Trips
Interestingly, while travel intent is high, the number of trips Europeans are planning has decreased. The mature traveller segment, particularly those aged 45–54, has seen an uptick in interest, with many preferring quality over quantity. For these travellers, one meaningful holiday is often more desirable than several shorter trips. The shift is particularly evident in older age groups, with almost half of individuals over 55 opting for a single, immersive vacation. This reflects a broader trend where travellers are becoming more selective about their destinations and looking for experiences that offer long-lasting memories.
Southern Europe Takes the Lead in Off-Season Appeal
Among the most popular winter destinations, Southern Europe stands out, with over half of European travellers opting for this region. The Mediterranean countries of Spain, Italy, and France have all seen significant rises in popularity, with Spain leading the charge. Its appeal is growing thanks to milder temperatures, the promise of fewer tourists, and attractive deals that make the region accessible to a broader audience. According to travel patterns, Spain has seen a sharp rise in interest, up by 12% compared to last year, with Italy and France holding steady at 8%.
While Eastern Europe once had a more substantial share of the off-season market, interest has now diminished, with only 4% of travellers planning to visit this region—a stark drop of 6% from the previous year. This shift highlights a preference for destinations that offer both comfort and affordability without the heavy crowds that characterise the summer months.
Travel Trends: Fewer But Longer Stays
Another noticeable shift is the preference for single-destination trips, which is especially evident among those booking city breaks or sun-and-beach holidays. Many are looking to immerse themselves in the local culture, opting for longer stays at one destination instead of moving between regions. This trend fits well with the growing desire to spend more time in each location, which is seen across various types of travel, from culture & heritage trips to nature & outdoor adventures.
The preferred modes of transport remain air travel (57%), although there is a growing inclination towards electric vehicles (4%) and car travel (25%). Despite the rising interest in sustainability, train travel remains a secondary choice for many, highlighting the continued dominance of air travel in the winter months.
What Should Travellers Expect?
For those planning their next getaway, it is important to consider factors such as weather, cost-effectiveness, and safety when choosing a destination. According to recent reports, Southern Europe stands out not only for its appealing climate but also for its diverse offerings, from historical landmarks to hidden gems. Spain, Italy, and France are all top picks, thanks to their ability to offer value-for-money experiences with fewer crowds, making them ideal for travellers seeking both relaxation and adventure.
For those still unsure about their travel plans, the following tips can be helpful:
Book early to secure the best deals, especially for popular destinations like Spain or Italy.Consider opting for off-the-beaten-path destinations within these countries for a more authentic experience.Make sure to check the local safety protocols and any travel restrictions that may still be in place due to changing global conditions.Take advantage of local offers, especially in off-season months, which can provide unique travel experiences at a fraction of the peak season prices.Don’t forget to check the weather forecasts to ensure that you pack appropriately for the climate.Exploring the Heart of Mediterranean Europe
For many travellers, the appeal of Southern Europe goes beyond just the weather; it is about the experience. From the bustling streets of Barcelona to the romantic canals of Venice and the historic landmarks of Paris, these cities and regions offer an unparalleled opportunity for cultural immersion, mouthwatering cuisine, and a warm, welcoming atmosphere.
As the winter months approach, it’s clear that Southern Europe will continue to be the go-to destination for many Europeans seeking a relaxing, cost-effective holiday. With so much to offer, it’s no wonder that Spain, Italy, and France are leading the charge in the winter travel boom.
