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A great leader is a huge asset for company, of course, but can anyone be worth $1 trillion?
That is the pay packet Tesla shareholders have approved for Elon Musk, as long as he meets the targets they have set over the next 10 years.
In the meantime he won’t collect a salary, but will presumably throw himself into his work with renewed vigour.
He was certainly buzzing with energy as he jigged around the stage at the carmaker’s Texas headquarters to rapturous applause, telling the audience that while other shareholder meetings were “snoozefests”, Tesla’s are “bangers”.
Musk has attracted an army of critics, upset that he sided with US President Donald Trump, wielding his chainsaw at government programmes, and wading into politics overseas with explicit support for the far right.
But he has an equally large following of admirers, people who believe in his vision and don’t doubt that he can achieve it.
It seems most of his shareholders are in this camp, after they backed his new remuneration package this week.
Of course shareholders signed up, says New York-based financial analyst Dan Ives. If Musk succeeds – and Ives thinks he will – he will have created trillions of dollars worth of shareholder value, ample payback for investors.
Ives sees Musk as a “modern day Albert Einstein, a Thomas Edison”.
Without the stupendous pay package, he says, there was a risk that within a few years Musk would have walked away, taking his Artificial Intellgience (AI) initiatives with him.
“Tesla without Musk is like pizza without cheese,” he says.
Ives does not own shares in Tesla, but analyses the company for his firm Wedbush Securities and thinks Musk’s “ability to go where others are not” means he may well achieve the targets that have been set.
“There’s edgy behaviour, there’s haters, but a lot of people love that. And that’s why he’s the richest person in the world.
“Does it help sell cars in Europe? No. But does it help Tesla win the AI race? Yes.”
[Bloomberg via Getty Images]
Musk’s political activities have prompted a backlash from some customers, including demonstrations outside showrooms earlier this year.
But Matt Britzman at Hargreaves Lansdown in London, who has invested in Tesla, says the impact is a drop in the ocean when it comes to Tesla’s earnings.
Far from weighing on the firm’s valuation, he reckons around a third of the value of Tesla can be attributed to what he calls the “Musk premium”, value that wouldn’t be there without him.
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