Exploring 3 Promising Undervalued Small Caps In European Markets With Insider Action

Operations: Gleeson generates revenue primarily from its Gleeson Homes segment, with a smaller contribution from Gleeson Land. The gross profit margin has shown a declining trend, moving from 35.16% in March 2017 to 22.73% in June 2025. Operating expenses have increased over time, impacting the company’s net income margins and overall profitability.

PE: 12.8x

MJ Gleeson, a smaller player in the European market, has shown potential despite challenges. For the full year ending June 30, 2025, sales rose to £365.82 million from £345.35 million previously, though net income dipped to £15.82 million from £19.31 million. Insider confidence is evident with recent share purchases by executives during September 2025, suggesting belief in future growth prospects despite current financial pressures and reliance on external borrowing for funding stability.

LSE:GLE Share price vs Value as at Nov 2025

Simply Wall St Value Rating: ★★★☆☆☆

Overview: Rusta operates as a retail company with a focus on home and leisure products, primarily serving markets in Sweden, Norway, and other regions, with a market cap of SEK 5.43 billion.

Operations: The company generates revenue primarily from Sweden, Norway, and other markets. Over recent periods, its net profit margin has shown fluctuations, reaching 4.02% as of July 2025. The cost of goods sold (COGS) consistently represents a significant portion of expenses, while operating expenses are largely driven by sales and marketing efforts.

PE: 23.5x

Rusta’s recent expansion is notable, with two new stores in Sweden and Finland as part of an aggressive growth strategy. This move aligns with their plan to open 50-80 new locations over the next three years. Despite a dip in net income to SEK 174 million for Q1 2025, insider confidence remains strong; the CEO acquired 165,000 shares valued at approximately SEK 10.6 million, reflecting a belief in future growth prospects.

OM:RUSTA Share price vs Value as at Nov 2025

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include LSE:CRN LSE:GLE and OM:RUSTA.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com