Published on
November 15, 2025
In November 2025, Nicaragua made a powerful push onto the global tourism stage, promoting its vibrant and diverse travel experiences at key international fairs in the United Kingdom, China, Germany, and Canada. With a growing reputation as the land of lakes and volcanoes, the Central American country took the opportunity to highlight its stunning destinations, adventure-filled activities, and rich cultural heritage. The major tourism events in London, Shanghai, Dresden, and Montreal allowed Nicaragua to engage with global travel agents, wholesalers, and media, positioning itself as an emerging hotspot for tourists seeking unforgettable adventures. From volcanic sandboarding to serene island getaways, Nicaragua’s diverse offerings captured the attention of over 35,000 visitors across the four countries.
Nicaragua’s Growing Tourism Influence at Global Events
Nicaragua’s international tourism campaign took off with the World Travel Market in London from November 4th to 6th. Recognised as one of the largest global events in the tourism sector, this fair provided Nicaragua with the ideal platform to showcase its multi-destination offerings. The country’s tourism representation, led by Nahiry Silwany from the Nicaraguan Tourism Institute (INTUR), effectively promoted Nicaragua’s diverse experiences such as sun and beach destinations, nature-based tourism, and adventure sports.
The participation in the World Travel Market came just after Nicaragua’s engagement in the Central America Media & Trade Travel Awards, which celebrated the efforts of media and content creators boosting the region’s appeal. Nicaragua, alongside its Central American neighbours, continued to push its status as a multi-destination haven for travelers seeking everything from adrenaline-fueled activities to tranquil beachfront retreats.
China: A New Frontier for Nicaraguan Tourism
In parallel with the London fair, Nicaragua made an exciting debut at the China International Import-Export 2025 held in Shanghai from November 5th to 9th. A Nicaraguan delegation, including Mitzy Funez of INTUR and Grethel Gámez, Queen Nicaragua 2025, presented the country’s attractions to Chinese travel professionals, marking the first step in opening up this huge market. With increasing Chinese outbound travel, Nicaragua is poised to tap into this growing tourism flow, offering a unique mix of cultural richness and natural beauty that stands apart from more traditional destinations.
Germany’s Affection for Nicaragua’s Natural Beauty
Following Shanghai, Nicaragua turned its attention to Germany from November 6th to 8th at the Diamir Globetrottertage in Dresden, one of the leading European fairs for cultural and adventure tourism. The event attracted German travelers keen to explore lesser-known destinations, making it the perfect venue for Nicaragua to showcase its vast landscapes, including its volcanoes, lakes, and lush rainforests. The country’s presence at this fair highlighted the allure of Nicaraguan destinations like Granada, León, and the Corn Islands, inviting German tourists to experience Nicaragua’s rich natural and cultural heritage.
Canada: Nicaragua’s Warm Welcome to Visitors
Nicaragua continued its successful promotional campaign in Canada at the Salon International Tourisme Voyage fair in Montreal from November 7th to 9th. Here, Ana Carolina García, INTUR’s Head of Promotion and Marketing, led the charge in promoting Nicaragua’s unique tourism products, focusing on the country’s beach and adventure offerings. Alongside One Caribbean Canada, a key regional tourism association, Nicaragua attracted the attention of over 35,000 visitors and 300 travel agents, showcasing highlights such as the world-renowned Black Hill Volcano and the idyllic Corn Islands.
Promotional materials and vibrant displays of Nicaraguan culture were distributed at the national stand, giving Canadian travelers a glimpse into what makes Nicaragua an irresistible travel destination. These showcases, featuring local crafts, music, and cuisine, successfully conveyed Nicaragua’s deep sense of identity and the warm hospitality that visitors can expect when they arrive.
Nicaragua’s Rich Tourism Offerings: What Travelers Can Expect
Nicaragua is rapidly becoming one of the most talked-about destinations for international tourists. Whether you’re seeking an adventurous escape or a peaceful retreat, this country has something for everyone. Here’s a breakdown of what travelers can look forward to in Nicaragua:
Beaches and Islands: Nicaragua is famous for its pristine beaches and tranquil islands, particularly the Corn Islands, where crystal-clear waters and coral reefs attract divers and snorkelers. Great Corn Island and Little Corn Island offer a laid-back atmosphere, perfect for unwinding in paradise.
Volcanic Adventures: For adrenaline junkies, Nicaragua offers an incredible selection of volcanic experiences. Sandboarding on the slopes of Cerro Negro is an unforgettable thrill, while exploring volcanic craters and hot springs makes for a unique getaway.
Historical and Cultural Attractions: Visitors to Nicaragua can explore historic cities like Granada and León, each brimming with colonial architecture and a deep cultural heritage. Nicaragua’s indigenous roots and Spanish colonial history make it an enriching destination for history lovers.
Eco-Tourism: Nicaragua’s diverse ecosystems, from tropical rainforests to expansive wetlands, offer excellent opportunities for eco-tourism. Bosawás Biosphere Reserve and Indio Maíz Reserve are some of the country’s most famous conservation areas, rich in wildlife and natural beauty.
Tips for Travelers to Nicaragua
For those considering a trip to Nicaragua, here are some travel tips to ensure a smooth and enjoyable experience:
Weather Awareness: Nicaragua has a tropical climate with a wet and dry season. The dry season from November to April is the best time to visit for outdoor activities, while the rainy season (May to October) can be great for those looking to experience lush green landscapes.
Safety: Nicaragua is generally a safe country for tourists, but like any travel destination, it’s essential to take standard precautions, such as safeguarding your valuables and being cautious when venturing into less populated areas.
Language: Spanish is the official language of Nicaragua. While English is spoken in tourist areas, learning a few basic phrases in Spanish will enhance your experience and interactions with locals.
Local Cuisine: Don’t miss out on the chance to taste traditional Nicaraguan dishes like gallo pinto (rice and beans), indio viejo (a flavorful meat stew), and quesillo (a creamy cheese snack).
In Summary: A Rising Star in Global Tourism
As Nicaragua strengthens its presence at international tourism fairs in the United Kingdom, China, Germany, and Canada, the country’s allure as an emerging travel destination continues to grow. With a vast array of natural wonders, cultural experiences, and thrilling adventures, Nicaragua is poised to attract travelers from all over the world. For those looking to explore a country rich in natural beauty and cultural heritage, Nicaragua is undeniably one of the most exciting destinations to watch in the coming years.
