Published on
November 19, 2025
Minor Hotels is set to expand its prestigious portfolio into Malta with the announcement of NH Collection Sliema, the brand’s inaugural property on the island. This new hotel, slated for completion by the end of 2026, represents a significant leap in Minor Hotels’ global growth strategy, bringing its renowned hospitality to one of Europe’s most picturesque destinations.
An Urban Oasis in the Heart of Sliema
NH Collection Sliema will bring an unparalleled blend of luxury and convenience to the Mediterranean. The hotel will feature 268 stylish rooms and suites, thoughtfully designed to offer guests a premium experience. Situated in the vibrant coastal town of Sliema, the hotel aims to provide a tranquil haven in a lively, urban setting.
Guests can expect a range of world-class amenities, including a fully-equipped spa and wellness centre, a chic rooftop bar with sweeping views of the Mediterranean, a swimming pool, and a fine-dining restaurant offering both international and Maltese cuisine. The hotel’s contemporary design will combine comfort with elegance, creating a sophisticated yet relaxed atmosphere that appeals to both leisure and business travelers.
NH Collection Sliema’s prime location further enhances its appeal. The hotel is just moments from the seafront promenade, where guests can explore the bustling shops, charming cafes, and local restaurants. With Malta’s sunny climate and rich cultural heritage, visitors will enjoy a perfect mix of beachside relaxation and city excitement. The hotel is also conveniently located near Valletta, Malta’s capital, less than six miles away, making it easy for guests to immerse themselves in the country’s historic sites and vibrant arts scene.
Strategic Franchise Growth Across Global Markets
NH Collection Sliema will operate under Minor Hotels’ growing franchise model, a key component of the company’s strategy to expand its global footprint. By leveraging franchising, Minor Hotels can rapidly scale its operations in key markets while maintaining an efficient operational structure. This approach allows for greater flexibility and faster growth, especially in regions where the company seeks to build strong local partnerships.
The franchise model provides owners and investors access to Minor Hotels’ portfolio of leading brands, as well as a global distribution network, advanced revenue management systems, and centralized support services. In addition, franchisees benefit from the Minor DISCOVERY loyalty program, which connects guests to exclusive rewards and experiences. The strategic focus on franchising enables Minor Hotels to enter new and emerging markets, such as the Balkans and the CIS region, where there is substantial growth potential.
Minor Hotels’ commitment to this model has already proven successful, with the NH Collection brand establishing a strong global presence in over 100 locations across 25 countries. NH Collection Sliema will be a key addition to this network, solidifying the brand’s position as a premium option for travelers seeking exceptional stays in prime destinations.
The Excellence of NH Collection
NH Collection is synonymous with quality and refined hospitality. The brand’s hotels are known for their blend of local authenticity and modern luxury, offering guests a unique and memorable experience. With a focus on thoughtful design, exceptional service, and high-end amenities, NH Collection properties are designed to offer the perfect balance of comfort and style.
Each NH Collection hotel reflects the essence of its destination, providing a curated experience that connects guests with the local culture while offering contemporary, luxury accommodations. Whether for business or leisure, the brand delivers personalized stays that meet the diverse needs of modern travelers.
What to Expect from NH Collection Sliema in 2026
The opening of NH Collection Sliema marks a major milestone in Malta’s tourism development. With its luxurious amenities, prime location, and sophisticated design, the hotel is set to become a landmark property for both international visitors and locals looking for a luxurious retreat in the heart of Sliema.
As the hotel is located in one of Malta’s most dynamic urban areas, it offers guests easy access to the island’s wealth of cultural and historical attractions. Visitors can explore Valletta’s UNESCO-listed sites, experience the beauty of the Mediterranean coastline, or indulge in the island’s famous cuisine and vibrant nightlife.
NH Collection Sliema is poised to enhance Malta’s appeal as a top European travel destination. With Minor Hotels bringing its global hospitality expertise to the island, travelers can look forward to a new level of comfort, service, and luxury. As the opening date nears, more details about the hotel’s services and guest experiences will be revealed, building anticipation for what is sure to be a standout property in Malta’s hospitality landscape.
