In recent years, the concept of “products should not only have functions but also aesthetics” has driven more and more industries to achieve the goals of development and innovation.

From the perspective of the logic of product life – cycle replacement, technology shapes products, and aesthetics positions brands. In other words, new technologies create new products and new demands. However, when products are mature and the problem of homogenization is severe, aesthetic design begins to become the core element in positioning brands.

In the integration of technology and art, many new trendy lifestyles have emerged. These lifestyles are not only expressions of individuality but also pursuits of quality of life. The desk setup culture is a typical example. When you look at the desks of the younger generation, you will find that it is no longer just a simple workspace or study area. Instead, it is an integrated scenario that combines self – expression, technological experience, and the aesthetics of life.

In the context of desk setups, traditional speakers with simple square or round designs are starting to look out of place. Although these products meet the demand for sound quality, they ignore consumers’ pursuit of aesthetic matching. This is also the reality of most audio products today: severe homogenization, lack of breakthrough innovation and personalized settings. Apart from the main function of playing audio, they cannot be well integrated into consumers’ personalized living scenarios. This has made the market for desk – setup audio devices that combine “technology + aesthetics” a “blue ocean waiting to be deeply explored”. Against this background, Flower Plus’s NEW CYBER was born, becoming one of the few benchmark products in the market that balance performance, aesthetics, and scenario integration.

01 “Acoustic Sea – view Room” Reconstructs the Audio – visual Logic

Most traditional audio devices compete around “technical parameters”, emphasizing hard indicators such as power and frequency response range, while ignoring users’ experience and the demand for personalized aesthetic matching.

An institution’s research report pointed out that it is estimated that the full – channel sales volume of China’s Bluetooth speaker market will reach 25.9 million units in 2025, a year – on – year increase of 4.1%. Although the trend of market shrinkage has been curbed, the market is still facing serious homogenization and lack of innovation, and the road to market recovery is still long and arduous.

The slowdown in growth is due to the diversification of consumer decision – making. Relying solely on functional updates can no longer meet new demands. Ipsos report shows that consumer trends have evolved in many ways under the influence of macro – trends, including a greater focus on “self – pleasure” consumption, such as emotional value and aesthetic experience, rather than purely functional needs. At the same time, Nielsen IQ’s research shows that the aesthetic design of products is crucial for consumers’ purchasing decisions. Nearly 60% of the respondents in its survey said that an attractive appearance was the decisive factor in their purchase of electronic products.

In short, consumers’ demands are upgrading from the satisfaction of single – function to the balance of function and aesthetics, and the consideration of both self – expression and scenario matching.

As a trendy lifestyle technology brand under Edifier, Flower Plus directly targeted the market gap in desk setups and launched the NEW CYBER Sea – view Room Desk – setup Speaker.

It is understood that the overall appearance design of NEW CYBER incorporates the iconic shape of a container. The modular outline and sharp lines are intertwined, endowing the product with a strong industrial – style aesthetic. The sea – view room – style design of NEW CYBEY, combined with Flower Plus’s exclusive physical – simulation fan ambient lighting effect inside and the full display of functional components, creates a highly technological and immersive audio – visual environment, making users feel as if they are in a virtual world and enhancing the immersion of listening to music.

This is an innovative category in the audio industry pioneered by Flower Plus, breaking the traditional boundaries of audio device categories. It is also a new generation of “must – have desk – setup gadget”. By focusing on the four core dimensions of “sea – view room design, trendy and cool color screen, immersive lighting effect, and acoustic technology”, and positioning itself as a “comprehensive desktop center”, the product meets consumers’ demands for “attractive desk setup, immersive audio – visual experience, and personalized customization”.

Drawing inspiration from the design of sea – view room computer cases, it integrates the visual aesthetics of transparency and fluidity into the speaker design, breaking the boundaries of traditional speaker forms and creating a new acoustic species. With a visual speaker system, dynamic lighting effects, and interesting interactions, it unlocks a brand – new audio – visual experience. The product comes in two classic colors, aurora white and midnight black, which can match various desktop scenarios.

Specifically, NEW CYBER adopts an unprecedented product design logic: it looks like a mini sea – view room computer host, with a double – curved high – transparency acrylic side – view display effect. At the same time, it uses an upper – lower partition structure. The lower acoustic area forms a visual contrast with the upper hardware area with three transparent sides. Components such as the internal power management module and signal processor are clearly visible. Combined with the physical – simulation fan ambient light, the hardware itself becomes the visual focus.

Moreover, NEW CYBER integrates Flower Plus’s exclusive physical – simulation fan ambient light: five groups of circular light panels + two vertical light strips; nearly 10 lighting effects to choose from, such as sound wave synchronization, interstellar cruise, and cyber phantom; a lighting design that simulates the rotation effect of a fan; about 16.8 million color palettes for DIY… The combination of software and hardware brings diverse desk – setup styles for consumers, upgrading the speaker to a cross – boundary symbol of “trendy desk setup + audio – visual equipment + desktop art”.

In addition, NEW CYBER is equipped with a 2.8 – inch color screen, which can display dynamic emotional lyrics, making the audio – visual experience more immersive; it has multiple built – in original themes, allowing users to change new skins daily; it shows the real – time clock with a variety of templates to choose from; it displays the real – time charging power of the device; it monitors the computer status in real – time, with CPU, GPU, and RAM clearly visible; users can also DIY the color – screen wallpaper and text to create a unique speaker.

The launch of NEW CYBER not only promotes the transformation of the audio industry from “single audio – visual function” to “scenario – based, immersive, and aesthetic” experience but also integrates the “desk setup culture” into the design of audio products, providing an innovative paradigm that combines “aesthetics + technology” for the industry.

02 Paving the Way for Innovative Change with Technological Accumulation

It is worth noting that aesthetics is the direction of innovation, and technological foundation is the basis for innovation.

NEW CYBER is built on Edifier’s 29 – year acoustic R & D foundation. The product is equipped with a 2.1 acoustic architecture, with a built – in 4 – inch woofer unit + two 52mm mid – high – frequency units + three passive radiators, bringing a pure and shocking listening experience; a dual – channel Class D amplifier system, providing 60W of continuous undistorted power and 120W of peak power; full DSP digital processing and a professional audio processing IC to complete sound source processing and dynamic management, finely controlling every detail of the sound, enabling the performance of the sound – producing units to be fully utilized, and being more adaptable to various types of music, delivering more natural and real sound; it is designed with 3 + N scenario sound effects for users with different music preferences, which can be freely switched according to personal preferences.

Based on acoustic technology, NEW CYBER addresses the needs of young users for “desktop organization + multi – device battery life” by having a built – in 35W dual – port fast – charging module that can simultaneously power devices such as mobile phones and tablets, reducing the clutter of cables on the desktop.

By downloading the exclusive APP or computer software, users can unlock more functions and experiences such as customizing lighting effects and adjusting sound effects. In addition, multiple connection methods such as Bluetooth V6.0, USB sound card, and AUX meet consumers’ diverse connection needs.

Combining technology and aesthetics, NEW CYBER has received enthusiastic responses from the market since its launch and has become a hot topic on social platforms: “This might be the most interesting product I’ve experienced this year”, “It’s been a long time since I’ve seen such a creative speaker”, “The effect is amazing”, “It’s so cool”….

Since its launch, the product has won fans with its strength, and both its reputation and popularity have remained high. It can be said that the concept of the “sea – view room speaker” has successfully elevated speakers from simple listening devices to components of the desktop ecosystem. Through the industry – innovative product NEW CYBER, Flower Plus has established a distinctive reputation among young consumers and laid the foundation for its position as the pioneer of the “sea – view room speaker”, enabling Flower Plus to stand out in the highly competitive audio device market.

Undoubtedly, Flower Plus has far exceeded the traditional concept of an audio device manufacturer. It has evolved into a brand that always pays attention to the consumption trends and aesthetic preferences of young consumers, continuously draws design inspiration from trendy cultures, and launches audio products that carry “technological beliefs” and “aesthetic redemption”.

This change in positioning not only reflects Flower Plus’s profound understanding of modern lifestyles but also, in the context where the integration of technology and aesthetics is no longer a choice but an inevitable trend, reshapes the pattern of the audio device market through continuous innovation and provides a replicable model for how technology brands can connect with young users.