The forthcoming book follows her journey of one year without buying anything new and how it changed her relationship with money and her self-worth. (Source: Emma Edwards/Instagram)
Financial behaviour specialist Emma Edwards, founder of The Broke Generation, is sharing her radical personal finance experiment: a whole year without buying a single item of clothing.
No new outfits, no second-hand finds, not even rentals. What began as a no-buy challenge soon became a powerful lesson in self-worth, resilience, and the surprising freedom of living with less.
In the exclusive extract below, Emma shares the six buying patterns we get trapped into thinking we actually need.
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The impact of our consumption habits creates an environment where we’re cornered from every angle. We have a collection of clothes that don’t work together, don’t make us feel good and don’t allow us to express ourselves the way we want to, which leaves us looking externally for what we’re not getting. The problem is, when we look externally, we buy more and more of the same.
Unravelling that idea of what can happen when we’re in a ‘yes’ state, a state of openness to consumption even though our intentions might suggest otherwise, got me curious about some of the unhelpful buying cycles I’d been stuck in. I really leaned into understanding how I ended up with the wardrobe I currently had, and what I could learn from the mistakes I made over and over again.
I realised that if I could establish the mistakes I was making and the ways I was buying the wrong things, I’d stop feeling compelled to buy more and more over time. Here are some of the patterns I uncovered in my wardrobe, and that I’ve seen in others’ too.
Once I liked something in one colour (often black), I’d giddily run out and buy it in another colour, thinking I was making some kind of ultra-smart decision and capitalising on what I loved. I’m going to give you a piece of advice now that I hope you’ll remember for many years. If you ever utter the words ‘I’m going to go and get this in another colour’ – run. It’s a trap. You probably won’t like the other colour, and it’ll just sit in your wardrobe and collect dust.
There are certain things in my wardrobe that I struggled to wear confidently outside of one specific outfit silo. Usually, this is a sure-fire sign that I’d bought it in a very specific context, like copying or replicating an outfit I’d seen someone else wear.
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