Consumers are becoming more and more concerned about the environment, and research shows that people want to take real action by choosing products that cause less damage to the environment. But many are confused by – and often very sceptical about – the countless green claims made by manufacturers and retailers for their products.
Launched in 1992, the EU Ecolabel is the official European Union voluntary label for environmental excellence, awarded to sustainably designed products that contribute to the EU goal of climate neutrality by 2050 and to the circular economy. EU Ecolabel products meet high standards that reduce their environmental impact across their lifecycle, from raw material extraction, to production, use and disposal.
Because the scheme works on a European level, it goes beyond the pre-existing national ecolabels that are often only known within national borders.
The EU Ecolabel guarantees a high level of transparency, reliability and scientific credibility, which meets customers’ green demands. And, unlike other environmental information or labelling, no technical understanding is required to read and understand the label. By choosing EU Ecolabel products, it is easy for consumers to make an environmentally friendly choice.
The EU Ecolabel logo is used for all different product groups covered by the scheme. This makes it easier to recognise quality products with better environmental performance, protecting the interests of consumers, producers and the environment.