Europe’s agricultural landscape is in the middle of a major transformation. Climate pressures, fast-evolving regulations, and rapid advances in technology are all reshaping how farmers work and what they’ll need to stay competitive in the years ahead.
In this quick-hitting 5 Questions in 5 Minutes conversation, Syngenta’s Matthew Pickard, Head of Biologicals & Seedcare Europe, shares a frank look at the biggest shifts coming to European agriculture. From the rise of biologicals to the real-world potential of precision tools, he offers perspective on what innovation actually means for farmers on the ground. Pickard also dives into what meaningful partnership looks like in a time of constant change, and why collaboration across the value chain is becoming more important than ever.
For anyone tracking the future of European agriculture, from biologicals and seed innovation to sustainability and digital tools, this is a must-watch conversation offering clear, forward-looking perspective.