We’ve been feasting on Thanksgiving leftovers and tracking retailers’ best deals for going on three days now, but we’re not stopping any time soon! Cyber Monday officially kicked off, and we’ve already spotted thousands of deals on Amazon.
Cyber Monday is the best chance shoppers will get for the remainder of 2025 to nab deals on everything from hot toys to gifts for everyone on our lists. And we, at Shop TODAY, have been hard at work for weeks now in preparation, combing through hundreds of thousands of deals to identify the steepest, most popular and overall best deals you can find on Amazon.
Commerce editor and producer Julie Ricevuto previously stopped by Studio 1A to share some of these top deals worth shopping, from anti-aging skin care to cozy wardrobe staples. A ton of our favorite finds are still on sale (and, in some cases, even cheaper than they were a few days ago!). Plus, even more deals have just been added to the long — and, may we say, impressive — editor-vetted list we’ve been curating below.
Amazon Cyber Monday deals seen on TODAY
Editor’s note: The Elizabeth Arden 4% Retinol + HPR and Ceramides Capsules (60-pack) is currently out of stock, but you can shop a similar option below.
Luxury beauty brand Elizabeth Arden rarely goes on sale, but right now you can get these two favorites for 40% off. The capsules won for best overall retinol in Shop TODAY’s Beauty Awards, thanks to their gentle formula and biodegradable single-dose capsules. Plus, Ricevuto says this lip balm with SPF in it is one of the most moisturizing formulas she has ever tried.
“I have been using this for years (since it launched!) — it’s my go-to CC cream when I want an absolutely flawless complexion,” Ricevuto vouches. “It’s color correcting so it’ll neutralize redness or uneven tones, and it blurs the appearance of pores and mattifies skin… Plus, it has SPF in it and anti-aging ingredients like hyaluronic acid and niacinamide, so you get skin benefits as well!”
Ricevuto says “your teeth will be next-level clean” when you switch to this smart electric toothbrush. According to the brand, this model removes 100% more plaque than a standard toothbrush and connects to an app that tracks your brushing habits using AI. Right now, it’s 65% off and even includes three replaceable brush heads, a charger and a travel case.
These jeans feature an ultra-flattering secret weapon — NYDJ’s “Lift & Tuck” technology that smooths, slims and sculpts. They even tell you to size down! The brand’s popular wide-leg Teresa and slim-fitting Marilyn styles are both on sale up to 61% off on select sizes and styles right now.
If you haven’t replaced your makeup brushes within the last three years, it’s probably time for some new ones, says Ricevuto. This set has everything you need to upgrade your essentials. You’ll get four different brushes for the face and eyes, as well as two beauty sponges for foundation and blending. That’s six pieces for nearly half off!
If there’s one essential piece of clothing for this time of year, Ricevuto says it’s a classic hoodie. Fruit of the Loom offers both a zip-up and a pullover that’s designed with cozy “Eversoft” fabric. For Cyber Monday, each option is under $10 — you’ll want to buy one for everyone in your family.
Commerce editor and producer Julie Ricevuto’s husband, Gavin Smith, wears the Fruit of the Loom Eversoft Fleece Sweatshirt.Courtesy of Gavin Smith
You don’t have to splurge on quality earbuds; this option from JBL is under $50 — that’s 55% off for Cyber Monday! According to the brand, you can toggle between Noise Cancellation mode to zone out and Ambient Aware mode, which allows you to hear your surroundings.
Coat season is here, and these picks from Eddie Bauer are usually over $100, but now they’re marked down up to 50% off. They’re water-repellent and light enough to be easily packed for travel, but still super warm thanks to the down insulation. Both come in an extended size range and five colors.
Commerce editor and producer Julie Ricevuto models the Eddie Bauer Women’s CirrusLite Down Jacket.Courtesy Julie Ricevuto
Editor’s note: The Kinetic Sand (2.5 pounds) is no longer on sale, but you can shop a similar option on sale below.
According to findings from Adobe for Business, toys are expected to be among the top purchases during Black Friday and Cyber Monday. If you’re among the many people shopping the category, these deals on some of the hottest toys of 2025 will certainly delight any little ones in your life.
Editor’s note: The Magna-Tiles Police Station Set is currently out of stock, but you can shop more of our favorite toy deals below.
Score a discount on hot toys ahead of the holidays, like Kinetic Sand. Last year, the Ms. Rachel toys we featured sold out early — so Ricevuto recommends snagging this “speak and sing” doll before it’s gone.
Editor’s note: The Medix 5.5 Vitamin C Lotion + Collagen Cream Duo is no longer on sale, but you can shop a similar option on sale below.
Dermatologists suggest incorporating many of the same ingredients you use in your skin care regimen into your body care routine to reap the anti-aging benefits from head to toe. You’ll get a great value on this Shop TODAY Beauty Award-winning brand’s body cream duo right now. The vitamin C cream is useful for targeting dark spots along your body, notes Ricevuto, and the collagen and peptide option will help firm any crepey skin.
More Cyber Monday Medix 5.5 deals:
Medix 5.5 AHA Glycolic Acid Cleanser + Retinol Moisturizing Body Cream, $25.99 (35% off)Medix 5.5 Vitamin C Body Cream Duo, $29.99 (14% off)
Experts previously shared with Shop TODAY the variety of benefits vibration plates offer, including improving balance, increased strength and boosting circulation and lymphatic drainage. Plus, it can enhance your workout, challenging stability with squats and lunges.
Customers love these Adidas running shoes for men and women for their “Dreamstrike” midsole and great traction — and now they’re majorly discounted for Cyber Monday.
“Because these are at a lower price point, they’re a great option for beginner-level runners who are just getting into running but don’t want to break the bank on super expensive sneakers just yet,” Ricevuto says, adding that they’re also a solid choice for “people who prefer walking workouts or just for general daily use.”
Best Amazon Cyber Monday beauty deals
Per Google’s Hot 100 list, waterproof mascara searches reached an all-time high this year in the United States, and not only will this pick withstand smudges and tears, but they give off a “false lash effect,” according to experts. One celebrity makeup artist we previously spoke with named this affordable find her “holy grail” waterproof mascara.
The sun’s damaging UV rays don’t take holiday breaks, so this Neutrogena sunscreen will come in handy year-round. The oil-free sunscreen absorbs quickly and protects against UVA and UVB rays, according to the brand.
Healthy hair is always in style. This bestselling thermal heat protectant is 61% off during Amazon’s Cyber Monday deals. Before styling, you spritz this on your hair to minimize damage and boost shine.
According to L’Oréal, one “Glotion” is sold every 14 seconds, and it’s now on sale for just $12. It’s an illuminator and hydrator that Ricevuto says you can wear under your foundation or alone for an extra glow.
For under $10, you’ll get four makeup blending sponges that reviewers refer to as “the best” option out there. They make a perfect stocking stuffer for teens and adults, too.
We can’t always log the aspirational eight hours of sleep, but these patches can help perk up sleepy under-eyes. The K-beauty favorites contain collagen and retinol to target fine lines, as well as plump and brighten skin.
A mainstay in beauty cabinets across several generations, L’Oréal Paris is renowned for its targeted formulation and transformative results after just a couple of weeks of consistent use. The brand’s famed Revitalift moisturizer, currently 40% off for Cyber Monday, was a winner in Shop TODAY’s inaugural Mature Beauty Awards this year!
One editor gave this bundle a try after struggling with stress-induced hair loss and found that her hair appeared noticeably “healthier” after one wash. “My hair feels silky sliding through my fingers, and even when I wore my hair up in a clip, my hair was so soft that it didn’t have much grip within the hair accessory,” she said.
Cyber Monday is an excellent time to finally commit to solving problems you’ve been putting off due to cost. This expert-recommended hair serum by Vegamour is formulated with caffeine and biotin that helps with preserving density and fullness.
If the ultimate hair tool is on your shopping list this season, you can save $150 off the Shark FlexStyle. This system comes with everything you need to create voluminous blowouts, beach waves and more. Don’t need the diffuser and frizz-fighting tool? Another model is marked down even lower, to $199.
More Cyber Monday beauty deals:
Cosrx Snail Mucin Repairing Serum, $12.99 (48% off)No7 Lift & Luminate Triple Action Day Cream, $16.09 (30% off)Longtake Sandalwood Intensive Hair Perfume Treatment, $16.55 (31% off)Laura Geller New York Baked Balance-n-Brighten Color Correcting Powder Foundation, $17.10 (54% off)Olaplex Wash and Shine Hair Kit: No. 4, 5, 7, Shampoo & Conditioner Set, $44.80 (30% off)Best Amazon Cyber Monday tech deals
Great deal
AirTags are the perfect problem-solver to get that hard-to-shop-for person on your list. They work as a stocking stuffer for teens and adults to keep track of their valuables, too. This is a huge Apple deal alert because it’s currently at its lowest price ever, according to the price tracker CamelCamelCamel.
Editor’s pick
Set the mood in your home with these smart light bulbs from GE. Control the brightness, color and more via just your smart phone.
Lowest price ever
Amazon’s Fire TV Stick streaming device can connect to a multitude of platforms. During Cyber Monday, select Amazon devices like this one are marked down by up to 50% off.
More Cyber Monday Amazon device deals:
This highly-rated power bank is nearly 30% off. Reviewers say they can get several recharges out of the battery until it needs to be recharged itself.
Popular
In need of a nice stocking stuffer for the traveler in your life? This Bluetooth-enabled device (and Travel Gear Awards winner) allows them to use their favorite wireless headphones to connect to the in-flight entertainment en route to their next destination.
Control the temperature of your via your device with the Google Nest Thermostat. According to the brand, the thermostat was programmed to help you save energy, with features like an energy efficient schedule and automatic off mode as you leave.
Lowest price ever
According to Camel, Camel, Camel, these Apple AirPods are at their lowest price ever. Yes, really! At 45% off, they’d make a great gift for you or the tech lover.
Whether you’re shopping for a book lover or looking to upgrade your own e-reader, the Kindle Paperwhite is currently on sale for Cyber Monday. The brand says this is the newest generation model with faster page turns and up to 16 GB of storage.
More Cyber Monday Kindle deals:
Amazon Kindle Scribe (64GB), $309.99 (31% off)Amazon Kindle (16 GB), $79.99 (27% off)
Editor’s pick
If you’ve been waiting to get this viral health tracker, now is the time! Shop TODAY editors love the Oura Ring for its convenience and accurate tracking, but the best selling point in our opinion is that it’s at least $100 off in every color option right now.
More Cyber Monday tech deals:
Insignia 40” Class F40 Series LED Full HD Smart Fire TV, $89.99 (40% off)Amazon Fire TV 50” Omni QLED Series 4K UHD Smart TV, $279.99 (40% off)Best Amazon Cyber Monday fashion deals
Whether you’re upgrading your current wallet or want an alternative option for those days you’re looking to travel lighter, this slim, RFID-blocking wallet is a smart buy now that it’s marked down to under $10.
At over 50% off, you can grab multiple pairs of the above knit long sleeve for bundling up in this winter.
With the sun setting earlier, a pair of cozy pajamas is a smart idea. This short-sleeve set from Fruit of the Loom is an impressive 57% off right now.
This Amazon bestseller boasts over 91,000 reviews from customers raving about its comfort, value and stretch. Try the pair out for yourself while it is 71% off for Cyber Monday!
Whether you’re loading up on stocking stuffers or just replenishing your sock drawer for the colder winter months, you’ll want to snag a couple pairs of these award-winning chenille socks while they’re 34% off.
This super high-waisted brief is about to become your secret weapon for looking and feeling your best in even the most form-fitting pieces in your closet. It smooths your stomach and prevents the dreaded “mushroom-top” effect that can come from tight waistbands. The bestseller with over 15,000 ratings on Amazon is on sale in four colors right now.
Shopping for the man in your life? Score this Lands’ End quarter zip for over 50% off during Cyber Monday.
Naadam is beloved for its super soft, high quality cashmere items — in fact, Ricevuto says Google searches for the brand have increased by over 230% in the last month. This scarf is made from a cotton-cashmere blend and has spacious pockets for maximum fashion and function.
No need to sacrifice style for comfort! This super chic backpack from Vera Bradley is made of nylon, has three zip compartments and is easy to clean.
Just in time for the colder weather, this fashion-forward faux leather jacket is currently marked down by 43%. It’s reversible, so you can wear it with the plush side or faux leather side showing.
Did you know that you’re supposed to swap out your sneakers about every six months? If you’re looking for a new pair, this pick from an award-winning brand is on deal for right around 40% off. It comes in sizes designed just for wide feet, too.
More Cyber Monday fashion deals:
Best Amazon Cyber Monday home deals
Now is the best time to upgrade your most-used home products. According to the brand, satin pillowcases like this editor-loved one have a variety of hair and skin benefits, from reducing hair breakage to preventing sleep lines.
You’re going to need to restock your coffee supply eventually, so you might as well buy it while it’s on sale. This medium roast ground coffee is perfect for making pour-over or drip and starting your mornings on a high note.
Even the most seasoned and well-traveled editors on our team were impressed with this innovative find. It has a space for an AirTag so you can have extra peace of mind.
Electrolytes can help keep you hydrated during the busy holiday season. This Liquid I.V. Hydration Multiplier powder is watermelon-flavored and is a great source of Vitamin C. Enjoy with some ice!
Forgetting to defrost the turkey before holiday dinner is a hosting faux-pas if we’ve ever seen one. Enter: this ingenious tray to save your meal, thanks to its high-conductivity aluminum material that rapidly thaws frozen food quickly and safely.
Popular
One of our team’s favorite home solutions for messes and accidents is Miss Mouth’s top-rated, bestselling stain remover. It has unmatched ability to tackle any kind of splotch, splash or smudge, no matter how stubborn it is.
Time for an upgrade? Replace your water bottle with a new favorite, as it comes in one large container and a variety of colors to make hydration fun.
The holidays are here! Now’s your chance to score deals on artificial Christmas trees, including the pick above.
In Shop TODAY’s Ranked series, this air fryer was our best overall pick for its easy-to-read settings, and it “produced the best looking chicken.”
Nothing beats simply pressing a button to brew a fresh cup of coffee in the morning. Snag this brewer for 43% off for Cyber Monday and make hot or iced coffee on your own time.
More Keurig Cyber Monday deals:
The bestselling cordless Dyson V11 comes with an assortment of attachments to effectively pick up hair, dust, and dirt from floors and hard-to-reach areas. Don’t miss out while it’s under $400.
More Cyber Monday home deals:
Best Amazon Cyber Monday toy and game deals
All-ages fun is just a round of Monopoly Deal away! The popular game is perfect to bust out after holiday meals or at family night.
Your kids will adore this trendy slime kit, which was a 2025 Gifts We Love winner. Unlock their creativity and motor skills with this set that allows them to create the fluffiest, stress-relieving fluffy slime — now 62% off.
Remember Furbies? Now they come in a cute miniature size, making them a perfect nostalgic gift. Coming in a pack of two, these Furblets have over 45 sound effects, speak their unique Furblish language and even sing to each other.
Little ones will love “helping” you around the house with this cleaning play set. “My child had so much fun playing with it, and it’s great for encouraging pretend play and teaching responsibility in a playful way,” said one Amazon reviewer.
Bestseller
One of the most coveted screen-free toys on the market for the last few years has been the Toniebox. With its younger sibling, the Toniebox 2, recently hitting shelves, now’s a convenient time to get the OG storytelling device for a great deal during Cyber Monday.
Mahjong is sweeping the nation! If you’ve been wanting to join the craze, this set is a perfect place to start — or if you’re a seasoned player, it makes a lovely upgrade! It comes with everything you need: 166 high quality melamine tiles, four racks with built-in pushers, three dice, coins and even an instruction guide if you’re just learning.
More Cyber Monday toy deals:
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Julie Ricevuto.
Julie Ricevuto is a commerce editor and producer and on-air expert at Shop TODAY. She has over a decade of experience covering everything from beauty to health and wellness content. Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more that are worth shopping, according to our high standards.How do you add Shop TODAY as a Preferred Source on Google?
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We meticulously combed through over 200,000 products on sale on Amazon in the lead-up to Black Friday and Cyber Monday 2025 to determine the absolute best deals, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating, the amount of verified shopper ratings and specific user feedback.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.