The Irish Hotels Federation (IHF) has welcomed the publication of the government’s five-year National Tourism Policy.
The federation said the new policy sets out a “clear and achievable ambition” to enhance the economic and social contribution of Irish tourism as a critically important employer.
The government aims to grow overseas tourism revenue to €9 billion by 2031 (+6% per annum excluding carrier fares) and domestic tourism revenue to €5.8 billion by 2031 (+7% per annum).
The plan also sets out to increase tourism employment by at least 9% by 2031 (compared with 2024).
“As Ireland’s most regionally dispersed indigenous employer, tourism is a key cornerstone of our nation’s economic prosperity,” said Paul Gallagher, IHF Chief Executive. “This is clearly recognised throughout the government’s new tourism strategy with a very welcome commitment to supporting businesses, increasing employment and delivering sustainable long-term growth.”
Other policy targets set out by the government include prioritising growth in the off-peak season (October to May) and reducing tourism-related emissions by 45% by 2030 (compared with 2018 levels).
“Today’s announcement builds on the decision earlier this year to move the tourism portfolio to within a reconfigured Department of Enterprise, Tourism and Employment led by Minister Peter Burke, thereby bringing greater economic focus and a more coherent and coordinated approach to policy planning for our sector,” said Paul Gallagher.
“It also follows the welcome decision in Budget 2026 to reduce the rate of VAT on food services for struggling hospitality businesses that are facing enormous cost pressures.”
Founded in 1937, the Irish Hotels Federation is the national organisation of the hotel and guesthouse sector in Ireland. It represents over 900 hotels and guesthouses nationwide.