Google unveils 2025 search trends in Luxembourg: music, series and news

Google has released its 2025 search trends for Luxembourg, revealing which events, public figures and cultural moments prompted the sharpest rise in online queries over the past year.

The world’s most widely used search engine remains the global leader in 2025, with a market share of more than 90%. Its annual trends offer a snapshot of what has captured the curiosity of internet users in recent months.

On Thursday, the tech giant published the queries that recorded the strongest surge in searches this year.

A political activist and a Portuguese footballer on the podium

The top 10 most-searched terms reflect the diversity of events that shaped 2025. The death of American political activist and influencer Charlie Kirk ranked first. He was followed by Portuguese footballer Diogo Jota, a Liverpool and Portugal national team player, who died at 28 in a car accident in July.

Geopolitical concerns surrounding Iran came in third, while the story of serial killer Ed Gein – revived by a new Netflix series – placed fourth.

The iPhone 17, the artificial intelligence tool DeepSeek and the death of singer Ozzy Osbourne followed.

Accession to the throne

Luxembourg appears for the first time in eighth position, with the Trounwiessel – the change of throne marking the abdication of Grand Duke Henri and the accession of Grand Duke Guillaume – widely considered the national event of the year.

The final two places in the top 10 were taken by the highly sought-after Labubu cuddly toy and American actress Michelle Trachtenberg, known for Buffy the Vampire Slayer and Gossip Girl, who died in February.

Pope Leo XIV, champion of celebrity requests

The ranking of the most-searched public figures was headed by the newly elected Pope Leo XIV, born Robert Francis Prevost. The top 10 celebrity searches were:

Robert Francis Prevost (Pope Leo XIV)

Lois Boisson (tennis)

Melania Trump

Andy Byron (the CEO who was spotted with his mistress at a Coldplay concert)

Haftbefehl (German rapper)

Audrey Crespo-Mara (French journalist and wife of Thierry Ardisson)

Greta Thunberg

Jimmy Kimmel

Friedrich Merz

Zohran Mamdani (new mayor of New York)

According to Google, cultural searches showed a strong appetite for thriller and drama content. Monster: The Ed Gein Story topped the list, followed by season three of the South Korean series Squid Game and Anora, which won the 2025 Oscar for Best Picture.

Laura Thorn at the top of music searches in 2025

Luxembourg singer Laura Thorn led all music-related searches. She represented the Grand Duchy at last May’s Eurovision Song Contest in Basel with her entry La poupée monte le son. She was followed by German rapper Haftbefehl, Kendrick Lamar – who performed at the Super Bowl LIX halftime show – and rock legends Guns N’ Roses, who played in Luxembourg last summer.

‘How do you keep rats out of a wooden house?’

Major sporting competitions also generated substantial search interest. EuroBasket ranked first among sports-related queries, ahead of the World Handball Championship and the FIFA Club World Cup.

As always, Google served as a tool for solving everyday problems. The most frequently asked question in Luxembourg this year was: “How do I keep rats out of a wooden house?”

Users also looked up general knowledge – such as “What is the habitat of an otter called?” – and sought guidance on administrative procedures, including how to activate LuxTrust Mobile.

(This article has been first published by Virgule. AI translated, with editing and adaptation by Lucrezia Reale.)