Nora Norway LLC aims to drive brand expansion across the Americas.
Fashion jewellery and accessories company Nora Norway AS has announced a strategic partnership with Rob Robertaccio, founder of ITRC (International & Travel Retail Consultants), to accelerate the growth of the brand in North and South America through a newly created company, Nora Norway LLC.
The new venture will be a US-based entity owned by Robertaccio, who will also serve as CEO. Through a licensing agreement, Nora Norway AS will retain a significant decision-making role in the strategic direction, growth, and development of Nora Norway LLC, ensuring that the company remains aligned with the brand’s Scandinavian design DNA, quality standards, and long-term vision.
At the heart of the new partnership is the stand-alone Nora Norway brand, known for its modern Scandinavian fashion jewellery, strong giftability, and accessible price points.
Under the Nora Norway AS umbrella sit additional brands and collections, including the nautical-themed Nautic Explorer line and the Nina’s Little Angel collection, both of which will also form part of Nora Norway LLC’s future portfolio in the Americas.
Nora Norway centres cruise sector
Nora Norway LLC will initially focus on the cruise industry, where Nora Norway and ITRC have already made significant inroads and built key relationships with leading cruise retail partners.
The strong response to the core Nora Norway collections – supported by the maritime storytelling of Nautic Explorer – has been the primary catalyst for creating this dedicated Americas entity.
Beyond the cruise channel, the new company is targeting expansion into airport and duty free retail across North and South America. It will also develop regional and destination-focused assortments tailored to specific ports and traveller profiles, alongside a phased roll-out into US domestic retail.
Nora Norway LLC will initially focus on the cruise industry, where Nora Norway and ITRC have already made significant inroads.
“We see a tremendous opportunity to bring the Nora Norway brand to travellers and consumers across the Americas,” noted Nora Norway AS CEO Lars Bjerkeengen. “Our stand-alone Nora Norway collection is built on Scandinavian design, commercial appeal, and strong margins for our partners. By creating Nora Norway LLC together with Rob and ITRC, we are combining our brand and product expertise with his deep relationships and long experience in travel retail.
“The licensing structure allows us to stay closely involved in the key strategic decisions, while giving the new company the agility it needs to grow in a competitive region.”
“I am honoured to be entrusted with leading Nora Norway LLC in the Americas,” commented Robertaccio. “The Nora Norway brand checks all the boxes that cruise, airport, and duty free buyers are looking for: clean Scandinavian design, attractive retail prices, and a proven track record as an easy-to-gift, easy-to-wear jewellery concept.
“On top of that,” he continued, “we have powerful supporting stories under the Nora Norway umbrella – like Nautic Explorer, with its anchor bracelets inspired by life at sea, and Nina’s Little Angel, a meaningful collection that supports families of seriously ill children.
“Our initial traction in the cruise channel confirmed that Nora Norway deserves a dedicated, region-focused vehicle. Nora Norway LLC will be laser-focused on building sustainable, long-term partnerships with cruise, airport, duty free and, in time, domestic retailers throughout North and South America, in close cooperation with Lars and the team in Norway.”
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